With the advent of the IT revolution and recent digital technology, the entertainment industry has undergone phenomenal changes, especially in the gaming sector. The initial computer tech provided a limited source of entertainment through the basic arcade games developed further with the home consoles, Sony PlayStations, Xbox, and Nintendo. Today with the modern applications of 3D computer graphics integrated with augmented reality and virtual reality develop dynamic and exciting games with special lights and sound effects giving the players one of the best experiences in entertainment.
As the gaming industry expanded in leaps and bounds, certain challenges are faced by gamers in identifying the games, getting the right platform, concerns about reliability, and the underlying risks of cheating. Technology professionals who wish to identify scope to collaborate and various organizations who looked forward to developing business potential opportunities— were the other needy endpoints. This gave rise to the need for bringing in uniformity and standardization in the gaming industry.
Headquartered in Mumbai, House of Gaming was established to offer complete end-to-end gaming solutions. This unique technology start-up steered by its enterprising and visionary CEO, Yash Pariani, provides an all-inclusive gaming platform that fulfills the gaming needs of the gamers, supports specific or turnkey gaming solutions to the game-developers, partners with business organizations in developing gaming as an effective resource of marketing and business diversification.
House of Gaming also enables several gamers in getting trained for developing specific applications, enhance their skills and excel in the gaming industry – meeting the needs of all players in the gaming ecosystem.
House of Gaming embarks on a journey to the digital gaming metaverse. It is designed for businesses, gamers, developers, and fans. Furthermore, it has played a significant role in the development of the key pillar of the digital metaverse.
House of Gaming has developed its own brands namely Indian Gaming League (IGL), GameGods and HEFTYNFT partnering with Larossa Technologies, Hindustan Talkies, Hungama and Polygon.
In an engaging interview with the Insights Success team, Yash unfolded his gaming career, early inspirations, and challenges faced and countered. He further elaborated on his advice to the budding gamers and developers, and his vision for House of Gaming.
Yash, please brief our audience about House of Gaming, its USPs, and how you are currently positioned as one of the best Gaming Providers.
House of Gaming is a new-gen tech company working hard towards developing the esports industry in India through its three verticals, Indian Gaming League, GameGods and Hefty Games, catering to the needs of all players in the gaming ecosystem.
House of Gaming encourages the upcoming talent of the Indian Gaming Community to engage in gaming professionally through monetary and gaming-related tech as incentives to compete at a global level.
It is also one of the first organizations to expand into the web3 space and intends to revolutionize gaming in India through its collaborations with multiple game developers and India’s most popular gaming content creators.
Please brief us about your journey in the industry and how they have made House of Gaming excel in its niche.
The journey has been tremendous but it’s still just the beginning, India is still in its nascency in gaming and the platforms we put out today will hopefully in term be the platforms used tomorrow.
Tell us more about House of Gaming’s offerings and what aspects make it stand out in the cutthroat competition.
House of Gaming has a presence across the entire gaming ecosystem from the grassroots level in which gamers are provided with a platform to showcase their talent and realize their true potential. Indian Gaming League (IGL) is a platform for competitive gamers that enables the players to win exciting rewards in E-sport competitions with over Two Lakh monthly active viewers whilst hosting over 100 tournaments every day.
The top-performing teams are allowed to compete against professional players in an exclusive Tier-1 event to win massive prize pools, and a chance to go up against some of Asia’s biggest esports teams.
All the events are broadcasted garnering over One million views every week catering to an audience of over 200k unique viewers.
House of Gaming houses one of the country’s biggest esports teams, The Mafias. We provide them with world-class infrastructure and a supportive environment to represent India while competing globally.
GameGods is a one-of-a-kind social networking platform catering to gamers and web 3.0 enthusiasts. Registered users can find suitable teammates by joining communities. Aspiring event organizers can host events on GameGods, which are promoted by the platform to its rapidly growing user base.
Hefty Games is India’s first NFT marketplace dedicated to esports players and content creators. With industries expanding into the NFT space, HEFTY Games was formed to develop digital game assets. Hefty Games has exclusive metaverse tie-ups with India’s biggest gaming content creators with a combined following of over 75 million.
Through its collaborations with multiple blockchain game developers, House of Gaming holds exclusive rights to host a few of the biggest P2E games, wherein the players are rewarded for their time invested in the game by real money, by minting NFTs while playing which can be later traded on the marketplace.
Considering the current scenario, what kind of challenges do you face and overcome?
The Indian Gaming industry experienced exponential growth during the pandemic as the number of mobile gamers increased by 250% during the same period. The recent uncertain regulations enforced by the governing authorities have resulted in untimely bans of two of the biggest games in India, namely, Battlegrounds Mobile India (BGMI) and Freefire
Once the framework for the regulations is addressed by the authorities, it is expected that growth will continue avoiding the hiccups previously experienced by the industry
Being an experienced leader, share your opinion on how the adoption of modern technologies like Al and ML is impacting the Online Gaming space and how is your company adapting to the change.
Using recommendation engines has been the go-to for any social platform to personalize content for users.
Since we are a young start-up, the number of SaaS or machine learning as a service currently offered by cloud providers and other vendors is plenty.
We are currently in the process of implementing a hybrid training recommendations system which is a mix of vendors driven services and our in-house recommenders.
The efficiency of which system we use in the long term will be determined by the statistics that our product managers will decide on using A/B testing.
The barrier of entry for indie or independent developers and start-ups to use machine learning in production has significantly dropped over the last few years.
All features within our products have or will have some degree of ML involved.
What would be your advice to budding entrepreneurs who aspire to venture into the Gaming space?
One piece of advice I would give to entrepreneurs venturing into gaming is to do your own research and do it thoroughly. Without a doubt, passion for gaming plays a role as well, but you need to have identified your niche and your product-market fit which will only come from thorough qualitative market research.
Gaming is an industry that is growing at a staggering rate. The audience is already there, and their tastes are maturing almost daily. For a budding entrepreneur who is looking to make an impact in gaming, identifying your niche is a crucial step towards ensuring success and your ability to carve your niche will be dictated by the depth of your research.
