GrayMatterMarketing Head Recognized as “Most Influential Martech Leader”at World Marketing Congress, 2017

GrayMatterMarketing Head Recognized as “Most Influential Martech Leader”at World Marketing Congress, 2017

GrayMatteris happy to announce that Mr. Anupam Dasgupta, Vice President –Business Development has been recognized with “Most InfluentialMartech Leaders” award at the World Marketing Congress 2017, held at Hotel Taj Lands’ End, Mumbai.

GrayMatteris an expert provider of Big Data, Analytics, Data Science, Artificial Intelligence & IoT Data Integration products &services with proven credentials of 170+ engagements delivered successfully for global clients. GrayMatter is headquartered in Bangalore, India with global offices in USA, UK, Hungary, Finland, Singapore, Malaysia, and UAE.

Anupamheads marketing and communication for all business lines ofGrayMatter including Airport Analytics, Finance Analytics, insurance analytics, Manufacturing Analytics, SAP, Pentaho, Qlik, Big Data and Data Science. As part of his role, he is also responsible for key partnerships for the organization.

The“Most Influential Martech Leaders Award” is presented to marketing leaders who have delivered remarkable results through their exemplary work and passion towards their goals. The Most InfluentialMartech Leaders is a result of an intensely researched process undertaken by the research cell which consists of Post Graduates in history & Management with a combined 100+ years research experience posts their studies. It is the hard work and intense work ethic of the research cell to produce a shortlist of Individuals who are doing extraordinary work & track the record of their achievements. The shortlist is then reviewed by a Jury comprising of senior professionals from across the globe.

Thecriteria adopted were:

·        Marketing Competencies

·        Effective Use of Technology for Marketing

·        Strategic Perspective & Future Orientation

·        Track Record, Integrity and Ethics

·        Continuous Innovation

·        Commitment to Sustainability (Business, Social & Environmental)

On receiving the honor, Mr. Anupam Dasgupta, Vice President –Business Development at GrayMatter said: “The award goes to show the work that GrayMatter team has been doing in furthering the pursuits of the organization.”

Mr.Vikas Gupta, CEO and CTO, GrayMatter, commented, “It’s heartening to see GrayMatter team receiving prestigious accolades, as we move ahead in our constant journey of growth.”