GoKwik, an eCommerce facilitator, has raised $35 million in a Series B fundraising round headed by Think Investments and RTP Global. Sequoia Capital India and Matrix Partners India joined as existing investors.
The startup has so far raised $55 million.
GoKwik is a company that enables direct-to-consumer (D2C) marketers to personalize their purchasing experiences. It was founded in January 2021 by Chirag Taneja (chief executive officer), Vivek Bajpai (chief technology officer), and Ankush Talwar (chief data scientist). The company has over 250 clients and plans to increase income by 5-6 times in the next few months.
“We personalize the purchasing experience, which helps our retailers convert better,” Chirag Taneja said in reports.
According to the startup, in the last several months, GoKwik has helped merchants raise their gross merchandise value (GMV) by more than $1 billion. It has collaborated with more than 250 brands, including direct-to-consumer firms like Mamaearth, boAt, and Noise.
The company wants to expand its 150-member staff and improve technology and data science with freshly collected funding. It intends to expand payment options, improve prepaid success rates, and offer financing options. The firm also intends to expand into Southeast Asia.
