Many countries employ public video surveillance as a primary tool to monitor population movements and prevent crime and terrorism, both in the private and public sectors.
The role CCTV cameras and video surveillance systems play in improving safety and security and the myriad other functions that integrated AI and analytics software is now affording operators. When running a business, the importance of Security Systems or CCTVs cannot be understated.
With modern and advanced security systems, a CCTV camera allows you to significantly reduce the cost of protecting your business premise and your assets. The systems reliably provide quality and seamless monitoring. This gives you some peace of mind as you go about your daily operations.
Whether your business is a retail outlet or a commercial property, you need to make careful and well-thought considerations when it comes to your security. You need quality cameras bearing in mind that there are many CCTVs in the market today.
With a quality CCTV system, you are assured of enhanced efficiency and increased productivity in your operations.
However, who can assure you a reliable service integrated towards providing solutions that augment an era of perpetual safety? The answer is quite a facile—A pioneer and leader in the business, Godrej Security Solutions.
A Name Representing Legacy
Godrej Security Solutions is a division of Godrej & Boyce Mfg. Co. Ltd and part of the USD 4.1 billion Godrej Group—the largest manufacturer and marketer of security solutions in India.
It has been a trusted brand known for intelligent, integrated, and differentiated solutions designed to meet some of the most demanding customer needs across the country.
It is the most prominent security solutions supplier to several prestigious banking, residential, corporate, and public institutions. Godrej Security Solution is committed to securing homes in India using futuristic technologies.
The division has been awarded for the first time in the category and the Super brand status awards industry and named as the “Most Preferred brand” in the Home Segment awards.
For the ‘Goldilocks- My Everyday Locker’ campaign, the brand won two gold awards under the ‘Most Admired Online Media for Customer Engagement’– Creativity and Innovation award categories at the sixth ACEF Customer Engagement Awards in April 2017.
In 2018, its ‘#IAmSecure’ campaign won a gold award under the ‘Home and Furniture– category Asia-Pacific SABRE Awards.
The Division currently exports its products to over 45 countries, including Middle East Asia, Southeast Asia, Far East Asia, East Africa, the US, Europe, and the SAARC Countries.
An Exemplary Leader
Mr Swapneel Nagarkar, Sr. Vice President and Business Head has been associated with Godrej brands from the initial days of his career. He has contributed to the brand’s success for the last 25 years, serving different entities and having a deep understanding of business across G&B companies.
He is responsible for strategic planning, business transformation, enhancing operational efficiency, process management etc. In his recent role at Godrej Security Solutions, he orchestrated the transformation strategy and led a team of 1500 people.
He strongly believes in robust collaboration, communication, and people development.
A Spark to do things with Uniqueness
Godrej Security Solutions believes in providing peace of mind to its customers at home and work through a wide range of security products. With continuous improvement in technology, the solutions deployed to ensure the security of life and property have also evolved.
Video Surveillance is one way of securing premises and acts as a deterrent and post-event analysis tool. Video surveillance systems make the premises more secure and thus help provide the user peace of mind and align perfectly with our business objective.
The company has built a reputation as a leading player in future technology of security solutions since it believes in the use of pioneering technologies. This approach not only enhances security but is also more dependable and durable, owing to the manufacturing technologies involved right from the start.
The company also caters to the needs of new-age audiences and leads product development through innovations that are ‘Made in India.’
Godrej Security Solutions is one of India’s most trusted brands that has been investing significantly (INR two Cr+) in R&D and technology partnerships for increasing the efficiency, need, and awareness for security solutions.
The brand has also seen the highest demand for such cameras from the North zone, followed by West, South, and East. The company aims to target a market share of 10% of the total security solutions market in the next three years.
Godrej Security Solutions provides comprehensive security solutions through its product offerings. Depending on the customer’s need, the team of the concerned department consults the customer on the security systems. It guides them to choose the right product/service/solutions that suit their requirements.
From providing physical security products for banks to providing smart Wi-Fi home cameras with cloud storage for retail customers, Godrej Security Solutions provides a broad spectrum of products and services. The company also offers the best service experience through its vast ASP network across the country.
The Industry Sagacity
The video surveillance industry has evolved a lot in the past ten years.
Back then, the surveillance systems were primarily deployed for critical infrastructures, Government establishments and places of strategic importance from the point of security.
Hence the challenges associated with product offering, service and installation were of a B2B nature. However, in current times, the CCTV system has become a commodity. You could find a surveillance system in every retail store, public place, school, townships, etc. The go-to-market strategy is similar to any consumer goods, and distribution, reach, and visibility are the key challenges.
Sharing his opinion on how video surveillance systems are crucial today, and what advancements can we expect in the future, Mr Swapneel said, “Surveillance systems are becoming popular these days and are crucial more than ever. Various sectors, residential society and most importantly, government bodies need to keep security and safety in check. And now with technology innovation and advanced techniques ensuring safety at multiple locations has become easy.”
The dependence on human operators has reduced, making it all the more effective. Lately, automated solutions/systems have been preferred for better reliability and efficiency since systems with human involvement have witnessed specific inadequacies like the variations in long-duration capturing, labour cost and limited ability for multi-screen monitoring.
“The surveillance industry is expected to adopt Advanced Artificial intelligence algorithms to identify people and their behaviour and help detect any abnormal activity through active alerts. Cloud-based video analytics features and Storage plans for home consumers are expected to trend,” he added.
Pearls of Wisdom
As an advice for the budding aspirants, Mr Swapneel shared, “In this ever-changing world of technology, one must keep themselves updated. Understanding customer needs and developing innovative products will be key to differentiating in the competitive space.”
Embracing the Future Roadmap
Godrej Security Solutions has traditionally been vital in providing physical security products in the market; going ahead, we see more and more electronic products/solutions being introduced and a lot of electronic integration with physical security products to make them more effective.
Thus, the company thrives to continue providing peace of mind to its customers with innovative and technologically advanced products.
