A Delhi based fitness farm “Fitpass”, which provides access to various gyms and health clubs via a membership, has raised US$1 million through seed funding from the investors in Delhi, Mumbai and Bangalore.
Established in 2015 by brother-sister duo Akshay and Arushi, Fitpass lets members a chance to break from expensive yearly gym memberships. Once anyone avails a Fitpass for US$15, he/she can pick from a roster of over 1,000 partner health clubs and gyms, and can attend whatever classes they wish for.
Fitpass is following what startups like KFit or ClassPass have successfully done in the US and Southeast Asia respectively. In India it competes with the competetors like Gympick and Fitternity.
Presently Fitpass has joined hands with around 1,250 popular gyms, and offers more than 100,000 options for workouts.
“With every 10,000 users means 1 crore rupees [US$147,971] in topline for the company. With the fitness industry growing at 25% year-on-year, and the spend on fitness is estimated at around US$16.6 billion, Fitpass’ one-stop-shop offering makes it an striking investment.”
The fresh funds are to be used to make classes more tailored for the members, Co-founder Akshay said. “Simultaneously, there is an exciting product being rolled out for our partners that allows them to bring new tactics for their customers and make data-driven informed business decisions for themselves.”