As the ways and means to advertise products or services keep evolving with technological advancements, the challenges for branding them multiplies. In an era where information is available at the click of a button, it has become vital to be on the top rankings of search engines.
To occupy the top slots of the search engines, relevant and quality content about the product, service or company need to be published. A good content is the key to successful online presence. And for publishing good, engaging content one needs a good content writer. Expert Content Writers Group is one such firm with a group of dedicated, creative professionals whose power of words add value to your brand.
We had the opportunity to learn more about their services, in an interview. Read on:
Please brief our readers about your organization, its mission, and its vision.
With a strong team of 15+ writers, Expert Content Writers Group is one big family working remotely. We pride ourselves in providing the most diverse form of SEO content writing that helps our clients to rank high on Search Engines.
Expert Content Writers Group is on a mission to contribute to the overall digital growth of the brands and be a one-stop solution for all types of content requirements.
Our vision is to establish the future of writing in freelancing. We strongly believe our remote services can help companies save on the huge costs of in-house content writers.
What are the prominent services, products, or solutions that you offer?
We are a creative bunch of writers who love what we do. At Expert Content Writers Group, we cater to every type of writing service ranging from Articles, Web Pages, Blogs, Guest Blogs, Press Releases, and Newsletters.
Our services extend to eCommerce Product descriptions also for platforms like Amazon, Flipkart, and other online business stores.
Right from writing Social Media Content to long Guides and eBooks, we do them all too.
In addition, our team also handles professional SEO, local SEO, and Online Reputation Management of your brand.
How are your products/services different from your competitors? What are the benefits that your users/clients take advantage of?
We have been a renowned name in the ghostwriting industry since 2014. We are known for our professional, yet unique approach to helping clients from different genres accomplish digital presence. Our elite ghostwriters are experts at writing content that pleases both the clients as well as the search engines. No matter how complex the task is, our performance is worth our client’s time. That is because we enjoy what we do. Thus, whether it is writing one page or a book, we always try to produce a masterpiece for our global clientele.
Brief us about the featuring person(s) and the impact they have made within the organization.
Shokhi Agarwal (Founder & Director) – As the founder of the company, I started my professional career working for an MNC. Soon after, it all started appearing monotonous to me. I always kept thinking of doing something that can soothe my soul, but nothing seemed to be clicking. This was when I participated in an online contest. To my surprise, my blog was among the top three entries selected out of some 500+ entries submitted – an Einstein moment that changed my entire life! This was when I realized that expressing my feelings through my writing is what gives me solace and that writing is my ‘true calling.’ I initially started with my own blog and later took up content writing as a full-time career.
I established Expert Content Writers Group in 2014 and got my own company registered in 2019 in the name of DigiGuru Marketing Private Limited. Strong Work Ethics, Transparency, and Commitment are our core values. I strongly believe in reasonable expectations, clear communication, and timeline adherence.
Brief us about the work culture in your organization. How do you help employees in staying creative and on their toes?
Writing is a very creative field. And, to keep the audience engaging, we have to be very precise and inventive with every piece we write. However, while advancing with the technology, we use resourceful SEO apps and tools such as MarketMuse, SurferSEO, etc., to offer the best content to the clients to boost their ranking.
Also, I have been fortunate when it came to finding a team. I never have to push them to work because they are as interested in working on the content as I am. So, the working culture has always been very free, easy, and happy.
As a business leader, what is your opinion on the impact of the current pandemic on the overall Indian business ecosystem? How has your organization managed to stay on top in these testing times?
To be honest, the current pandemic has taught us many things on personal and professional fronts. While everyone had to stay at home because of COVID-19, many new companies emerged with little to no expertise in building their brand online. This not only helped new people get well-acquainted with the technology, boosting the ecosystem of Indian business but also assisted my team in coming up with new strong processes to manage the organization.
Indeed, the first few months were a roller-coaster ride since it was difficult for us to explain to every other person the strategies of online content marketing. But, that made us push ourselves to excellence. Additionally, such new players in the market enabled us to expand our domain knowledge for different niches. So, all in all, the pandemic made us realize that we have chosen the right field.
Where do you envision your organization to be in the long run, and what are your future goals?
So far, when I look back and reflect, I believe we have come a long way. Looking forward, I wish to take this organization to a level where there’s no looking back. When any person would think of content, Expert Content Writers Group should be the first name that would come to their mind. So, whether it is web content, product description, blogs, articles, or press releases, we would always promise to offer superior content quality. With this mission, we want to reach the nook and corner of this world where people would love to build their brands online with us and make India a technology-aligned country.
Provide a few testimonials from your clients that accurately highlight your organization’s position in the market.
A few testimonials from our esteemed clients read like the below:
“I have been working with them for years now. I couldn’t recommend them enough. I’m actually located in New York, and no matter what, they deliver everything on time with quality and explanation and you can always reach them. If you need help, they are always here to respond to you and are worth quality price.” – Kelly Sebagh
“Dear Shokhi, thank you so much for a wonderful work. You have exceeded our expectations. The ebook you have written was absolutely well written, very high quality, well researched and without any grammar/spelling mistakes. Excellent work! I am very happy to give you my highest recommendations. Again, thank you so much. Kindest regards. ” – Thomas Jaskov
“I have worked with Shokhi on many projects and I can tell that it is a pleasure to work with her. She does her best on all projects she works on and always adheres to deadlines. She is serious, meticulous, and detail-oriented. I would highly recommend her for any kind of work.” – Salome Abitton.
“Shokhi wrote a variety of content for our e-commerce business. She quickly understood our goals and delivered high-quality content in a timely manner. She also maintained open communications throughout the projects.” – Mitesh Patel.
