Plants that are used as medicines have been referred to as “herbs” for over 4000 years by European and Mediterranean cultures. Originally, the term “herb” only applied to non-woody plants. Today, “herb” refers to any part of any plant used for aroma, flavoring, or medicine, including those that come from trees and shrubs. A “herb” may be a fruit, a bark, a flower, a leaf, or a root, as well as a non-woody plant. By using herbal beauty products, you cannot only get radiant and glowing skin, but you will be able to address all skin problems including acne, blemishes, pigmentation spots, wrinkles, fine facial lines, blackheads, etc. The result is flawless and clear skin bouncing with health when used regularly.
“The entire range of Digvijay herbals employs potent organic formulations and naturally sourced ingredients, that administer a higher concentration of active ingredients in each product to provide safe and natural care effectively”
Digvijaya Herbals is a 100% natural and organic beauty brand that offers an innovative range of skincare, haircare, health, and wellness products founded by Dr. Disha Dinakar who is the Global Business Advisor and Mrs. Vijaya Dinakar who is the Managing Director. The brand aims to revolutionize the way beauty products are consumed in the Indian market. The entire range of Digvijay herbals employs potent organic formulations and naturally sourced ingredients, that administer a higher concentration of active ingredients in each product to provide safe and natural care effectively. The products are formulated by a panel of doctors who work relentlessly to deliver products infused with natural extracts for maximum potency.
Below are the highlights of the interview:
Share with us the history and journey of your company since its inception. What brought the two of you together?
Hailing from a family of entrepreneurs, I always wanted to start my own venture. My mother and I are strong believers in organic products and their benefits. We both read every label before we purchase any product. Indian market is vast with a wide range of beauty and health products. Hence, I thought it best to fuse my ambitions with my mother’s passion to launch an organic beauty brand. So along with my medical practice, me and my mother founded Digvijaya Herbals Pvt Ltd. in the year 2019.
All the ingredients of the products we offer are 100% natural and sourced from our private family farms. Within a short span of time, we have established ourselves well and have content customers in 40 countries around the world.
What were your teething problems? How did you overcome it?
There were quite a few challenges initially. We had to spend a considerable amount of time on the Research & Development for the ingredients and formulations of our products. We wanted to reach out to the customer as an entirely new brand and hence, wanted to get everything right.
Please tell us about the personalities/business duos of the company, their background, and their contribution to the success of the company.
I come from a family of entrepreneurs and feel truly blessed to be working under the guidance of my parents. My father, Dr. M.N Dinakar is an entrepreneur and also the Chairman of the Digvijaya group. My mother, Mrs. Vijaya Dinakar is the Managing Director of the firm, the mastermind behind Digvijaya. My mother and father have been my pillars of strength and have extended their immense support due to which I’m able to juggle between my practice and business.
How do you complement each other in the business? Do you share different responsibilities, or do you look into everything together?
Me and my mother have always been the best of friends and like to share our responsibilities. Since I have a full-time practice, my mother manages the office and I focus on the financial and marketing aspect of the business.
How do you resolve the difference of opinion, if any?
A difference of opinion is bound to exist when there is more than one person involved in the decision-making process. But since it’s me and my mother, we respect each other’s opinion and try to understand the other person’s perspective. This has helped us resolve our difference of opinion and come to a mutual agreement.
What are the challenges in your business? How do you tackle them?
Given that I have a full-time practice, I had to cater to my clients’ needs and also manage Digvijaya herbals with its procurement, queries, and feedback.
However, my mother stood by me as a pillar of strength and helped me manage both, my practice and the business.
What makes your organization stand out from the herd?
We are a certified organic brand and do not compromise on the quality of the products. All our essential oils are procured from the Middle East and most of the herbal ingredients are sourced from our very own Digvijaya Farms itself.
We are a consumer-centric brand and try our best to cater to our client’s needs. We take customer feedback very seriously and use it to improve our products, in any way possible.
What is the secret behind the two of you being together and rise together?
We have a similar thought process which makes it easy for us to work together.
How did you manage during the lockdown period? What are you doing now to bounce back to business?
Covid-19 has changed the face of the beauty business. It certainly did cause a hit in between but the ever-increasing public awareness about the kind of products they are using helped us. Everybody is now on the lookout for choosing the right products for boosting immunity and health. Since Digvijaya herbals is a 100% natural and organic beauty brand, we have been able to serve our customers well.
Today, the company’s products are sold on its website and on social media platforms. The brand directly reaches out to customers and the mode of shipment is through air freight, cargo, etc. Apart from the domestic market, the company has shipped to 45 countries covering the Middle East, Europe, Far East, America & Australia.
Where do you see yourselves and your organization in the near future?
For future plans, our vision is to develop a wide range of organic and wellness products that will be useful to everybody irrespective of their age or gender. We want to create products that are result-oriented and made of natural and pure ingredients.
We have already opened distribution outlets in Singapore and Sri Lanka and wish to expand to the middle east in the near future. We wish to see Digvijaya Herbals cross the 100cr milestone soon.
