The future is now, it seems – wearable ‘smart’ devices, straight out of science fiction, have finally hit the market in a very big way. The wellness potential of wearable devices is beginning to be discovered. Numerous health apps that were complicated in design and difficult to implement are now being seen in the play-store with improved customer ratings and accessibility. This innovation initiated by the wearable tech is launching a new gold rush, with improved quality of life as a prize in return. Nowadays with the surge in desk-bound lifestyle, health concerns are immensely increasing. Undoubtedly a healthy employee is more likely to be productive than an unhealthy one. This is where wearable technology plays its role. The advantages of wearable devices extend beyond ROI as they create a healthy workplace culture. Better health choices, reduced risks of diseases, in turn, lower the rates of absenteeism, increases presenteeism, and improves performance at work. Hence this positively impacts productivity and engagement.
Watching the Posture
While the mad dash to find new uses for wearables is still ongoing, DIPITR, a tech-enabled health care provider has emerged as the early leaders, and for a good reason. Based out of Bengaluru, it is providing an invaluable aid to users and positively impacting their health and wellness. To solve the problem of rising back ailments, it has launched India’s first smart wearable posture trainer and corrector device called Strack. The product’s manufacturing, designing, and development is indigenous which have become a pride to India as well as DIPITR. It takes care of Posture correction, Posture training, Posture tracking, and Posture management functions to make back happy and healthy. It is the first comprehensive solution for improving posture in as little as two weeks. Customized back health surveys, wellness drives, awareness sessions, and ergonomics are some of the tools clients are assisted with. One of the most noticeable undertakings is, the physio partner program for physiotherapists to upgrade them about the latest posture-related developments and help their patients with the same. Providing the customer testimonial of reference customers and reassuring that they are making the best decision possible is immensely important for both B2B and B2C markets. The customers are provided a 14 days money-back guarantee with a 1-year warranty for every Strack device.
Executing the responsibilities
Amir Valani takes pride in being the Founder and CEO of DIPITR. Amir combines a brilliant educational background from IIM, Indore, and SMU (Texas) with an experience of 20+ years in entrepreneurship, product management and marketing. His valuable contribution has made DIPITR flourish 30-40% every month on the way to become a leading tech company. He has also worked in positions of high responsibility at several prestigious companies, including Paras Marketing and Aga Khan Education Service. Technically sound, Amir ensures that his company never lags in terms of technological know-how. Under the leadership of Amir, Asia’s first 360° posture care solution, Strack was recently launched. His constant determination to make people aware of causes of back pain and eliminate it by proactively focusing on prevention made him launch Strack – India’s first smart wearable 360° posture care device.
Hardware start-up is not easy and requires patience and determination to get things done. Amir had lots of hardships starting from procuring parts to design, assembly and manufacturing. But he focused on the mission readily facing the challenges and accepting them as a part of his journey.
Recommending Notable Factors
Amir suggests that “Demoing product or service is a very powerful tool when catering corporate clients especially electronics products”. For him, distance is not a barrier anymore due to the high usage of technologies. He thinks this is a better time to have a startup in India. This is possible because India has one of the largest educated youth population in the world, which means there is a huge market for tech products and services. Amir says that hardware start-up is not easy but patience, persistence, and determination can get the things done.
Targeting a Healthier Future
Envisaging the bright future of DIPITR, its target is to become a $100 million company by Dec 2022. It wants to scale up in India by covering all major cities and also reach international markets such as Europe and North America. With flawless metrics and appropriate privacy standards, health can undoubtedly be in the hands of every individual. This will aid them to keep tabs on where they are and what they need to do to improve. Thus, wearable technology in the workplace is indeed a step in the right direction for corporate wellness programs.
DIPITR: Channelling the Strength of Indigenous Innovation
