Below are the excerpts of a conversation between Insights Success and the team Digipeddle. The interaction highlights the way Digipeddle handles Digital Marketing and how it is remodeling the industry with its innovations being in line with the evolving business needs.
Please provide us the detailed information about your company, its mission, and vision.
We are a Digital Media Marketing Company that delivers results. Digipeddle Technologies specializes in Digital Media Marketing, SEO, Social Media Marketing and Search Engine Marketing. We create precise, high ROI, marketing campaigns that deliver inspiring results. This helps our clients to win in their marketplace and blow away the competition. We assist clients by providing end to end Digital Media Marketing services. We are a young team of creative minds & marketing professionals. We strive to create branding strategies, marketing campaigns. We like to keep ourselves updated with global trends.
Our Mission: To encourage innovations with constant efforts to help our clients meet the business standards and evolving business needs & to make an ever-lasting relationship with our clients by serving multiple growth opportunities to them, thus delighting them.Â
Our Vision: To serve our clients, complete digital media marketing and technology solutions with seamless innovations competing with constantly evolving business needs.Â
What services/products does your company offer? What are its prominent features?
Somebody rightly said, “Website without traffic is a ship lost in the horizon”. We at Digipeddle Technologies help our customers to pull more traffic and engagement to their apps and websites and social feeds. Increasing their brand awareness and helping them to sell more.Â
Social Media Marketing
We create and manage top-performing social media campaigns for business. Transform your social media presence with high-quality content, daily activity, and an increase in followers. By advertising through social media 100% of our clients have seen the best results.Â
Search Engine Optimization
Search engine optimization (SEO) is a critical component of online marketing. Search engine optimization helps you get more website traffic, more customers, and more online visibility. We use a combination of the latest onsite and off-site strategies to produce top results. Together we can push your website above your competitionÂ
Search Engine Marketing
We help you manage your SEM campaign more efficiently and effectively. We help you gain market share by leveraging our expertise. Digipeddle can amplify your online marketing needs and help you reach your potential customers and business objectives.
Give us a brief overview of the featured person(s) and their contribution to the company and its success.
Mr. Gaurav Nikam (Founder and CEO)
What would you give up to see your dreams come true?
What would you put at stake for a vision?
A lot of people would forsake a lot of things, but how about a whole future complete with a stellar career that would set you up for life, would you give that up?
Not many would have the daring or the self-belief to be able to do that.Â
That is, however, exactly what our Young Entrepreneur Gaurav Nikam did, He left his job to set up Digipeddle Technologies.Â
A brainchild behind Digipeddle Technologies is a passionate entrepreneur from Satara city. Born and brought up in a farmer background family in a small village of Satara. Gaurav has 3+ years of professional experience & 2 years of entrepreneurial experience. A sales professional with a demonstrated history of working in the information technology & services industry. Strong Digital Marketing and business development professional, skilled in Account Management, Solution Selling, Presales & Project Management.
He is a Computer Science Engineer with a Masters in Business Administration (Marketing Management) from Vishwakarma Institute, Pune. He started his career with Tech Mahindra as an Intern, due to his hunger to learn the business and to get a 360-degree view he decided to work with start-ups.
He along with his cousin Bhagyesh started his first business venture while pursuing his MBA, it was a library (Study Room) near Bharti Vidhyapeeth, Pune. The success of his 1st business venture boosted his confidence. He also launched “x1000rpm” his second startup, which was an online portal for bike and car enthusiast. While doing all this he always believed that he could help other businesses to grow through Digital Media Marketing. Therefore, he started Digipeddle Technologies with some small clients.
Within one and half years Digipeddle Technologies has gained a good reputation in western Maharashtra and currently serving big corporates, e-commerce companies.
How have you strived towards growing and sustaining your position in the market? What have been the driving factors of your organization’s success?
Digital Media Marketing is the fastest growing industry, every month there are thousands of new start-ups coming up, many of them fail to create value to customers, those who provide value, sustain! Scaling up is also a challenge in this industry. Timely payment recovery is also another challenge especially in India.
We term ourselves as a “digital media marketing company that delivers results”, Commitment, transparency, innovation and integrity are the pillars of Digipeddle Technologies. In the initial phase, we struggled with several challenges like getting the skilled human resource, scaling up; increase our serving capacity while maintaining our delivery quality. But we got the right books, podcasts & mentors who showed us the way. In order to sustain in this ferocious market, we believe in only one strategy i.e. delivering value to our customers.
The biggest driving factor of our organization’s success is our organizational culture, our ability to work as one team, where everybody shares the same vision.
How according to you, is technology aiding the development of your respective industry, and ultimately helping your company to achieve the desired goal?
We are a technology company, the services we provide are digital, without technology our industry doesn’t exist, also this industry has constantly changing nature which also means that those in the field must stay up to date with the latest tools, trends, and advertising policy updates. Digipeddle Technologies is dedicated to staying on top of social trends and policies that lead to successful marketing campaigns.
According to you, how has the landscape of your respective industry segment changed throughout the years?
Over the past few decades, marketing has had to keep up and contend with leaps in technology and our relation to it ever since. While the Sales Era witnessed the invention of the telephone, swiftly followed by the rise of television and the Marketing Department Era. The evolution of the Digital Marketing industry started with the biggest change in the history of marketing: commercially available personal computers, smartphones, the advent of the internet and boom in internet users. There is a huge demand for Digital Marketing companies across the globe.
Could you elaborate on the awards and accolades your organization has received so far?
Happy and delighted customers and their testimonials are what we have gained so far. And that’s what really matters to us!
What are your future endeavors? What is your company looking forward for?
We are an ambitious company, 100% YOY growth rate is what we are aiming for. We aim to generate employment opportunities for ambitious young Indians. We are also looking forward to expansion in new territories overseas. Digipeddle Technologies is ready to step into the international market and has already taken a step. Digipeddle Technologies will be a global company soon.Â
What changes did you experience when you entered into business?
- Change in your perspective:
You start to realize the following things:
– Time is not equal to money
– Scalability is king
– The only thing that held you back was the bullshit story that you were telling yourself
- Social life:
The small and average conversation becomes absolutely boring and pointless.
Your empathy towards people who settle for average vanishes and you start to feel like an alien.
That’s where you realize that you have to start surrounding yourself with people who are on the same mission as you.
- Your Potential:
Once you reach this point, you’ll never be the same again.
Once you hit 30k, 50k, 100k without having a job, it’s over!! Forever!!!
Why would you ever set for 9 to 5 if you exactly know that you can make this money on your own and 2x, 3x and 10x it?
This is the point where new life begins.
Learn more about the Digital Marketing firm by visiting www.digipeddle.in
