When an entrepreneur starts a business, his/her ultimate goal is to transform it into a brand – a brand that people can reckon with, that is popular and the de-facto product or service that people vouch for in their respective segment. Marketing plays an essential role in establishing a business as a brand. And various steps need to be taken for the transformation.
To help small and medium enterprises (SME) grow into brands at both national and global level, DesignerPeople has been dedicatedly working for the past 18+ years. Headquartered in Delhi NCR, DesignerPeople is a dedicated branding, packaging design and digital marketing agency boasting of 3000+ successful projects ranging from SMEs to India’s top brands.
“We stand by your side to bring that desired agility to your branding, packaging and digital marketing of your product when it is launched in the market.”
DesignerPeople actively promotes GLOCAL or being “Vocal For Local” and is putting its best foot forward in turning Indian businesses into global brands where people are keen to buy Indian products in the international market, wherein food brands from India will be offering a quality of product from the origin with beautiful competitive packaging as per international standards.
A Passionate Leader
DesignerPeople is headed by Anush Malik, a strategist and a long term visionary. He leads the company with his 15 years of design experience and technical skills to match industry needs. He motivates and pioneers extensive branding design conquests in India, USA, Australia and New Zealand with a winning zeal. He aims to encourage start-ups, and hence he writes blogs and articles which act as a productive intake of knowledge in the field of branding and digital marketing.
His never give up attitude is contagious, as his ultimate goal is to see satisfied, happy clients who can flaunt their product in the market with pride and gain sales. He values diversity at work, and hence DesignerPeople is full of a diverse workforce with their unique skillset.
Strong work ethic along with cultural discipline and lots of humour is what he believes in maintaining in office and that what keeps them all going with a passionate attitude.
A Collaborative Work Environment to Spin Refreshing Brand Ideas
DesignerPeople work culture focuses on mentorship and teamwork where a flexible approach is followed, which says “we are in this together”. A highly collaborative work environment where every individual is valued and communication is the top priority.
Employees are ensured to stay creative by maintaining work rotation, conducting the latest training for them, and the company ensures to give them creative space so that their creativity is not hampered.
The resulting atmosphere helps the team to offer the best to the clients. It gives them flexibility combined with experience, refreshing thoughts and independent service. Unlike other agencies who give 2-3 design options, DesignerPeople work until the client is satisfied, which even large agencies fail to provide.
With its branch office in New Zealand, the firm gets exposure to the latest international trends and techniques.
Also, its start-up based affordable pricing and maintaining helps create a direct relationship with the brand owners by liberating the design process and forging unique, personal and infinite results.
Braving the Pandemic
Mr Anush feels very humbled that his organisation was able to work and execute its services even during the pandemic. As people became more conscious about what and how they are purchasing, and they invested time on purchasing branded items instead of unbranded or loose products, there was a lot of demand in packaging design and digital marketing industry.
“We ensured to revise our pricing policy and made it friendlier so that all types of organizations can afford our services without any drop in quality. We understood businessmen were in a critical phase and so we extended a hand of help and motivated them by introducing them to new horizons/opportunities in such stage. We believe we have a social responsibility and hence we ensured to work in as it’s a win-win situation for our clients as well as us,” says Mr Anush (Founder of DesignerPeople).
The next Mission
DesignerPeople has a clear vision of what their objectives are in the next five years. They would like to expand their horizons through vertical expansions, venture into AI and AR, establish free of cost new tools which can help a businessman in branding, and increase the workforce in each department.
They would also strive to collaborate with ancillary service units to enhance their strength. Anush signs-off saying, “We envision Designerpeople in coming five years or so as a verb for creative design agency – Design means Designerpeople.”
Prominent services by DesignerPeople
The company specializes in the four key areas: Branding, Packaging, Visual Communication for Print and Digital Marketing, which covers:
- Brand Design
- Brand Naming and Architecture
- Brand Collaterals Design
- Packaging Design
- Product Shape Design
- Performance Based Digital Marketing
- e-Commerce setup and Sales
Clients Speak:
Once the updated packaging design was launched in the market; Solar witnessed an increase of 30% in the sales volume. The product-wise analysis for the refined designs and packaging has shown overall acceptability increased by 25% in non-traditional markets too: – Solar Sales Pvt. Ltd.
It has been great working with the DesignerPeople. They are very responsive, professional and have Good Designers. Specifically impressed with their Package Design Skills. They listen, incorporate and deliver too. – Romsons: Ridhi Khanna, Creative Head
“DesignerPeople” is a lovely team of down to earth, creative and cool people, who put their heart and soul to convert your dreams into reality. Project managers have always been very helpful in coordinating and gives their best in getting results. They have done a very creative job and never get tired of recreating the design.
It is lovely working with “ DesignerPeople ”. You dream it “ Designer People ” will make it come true. – Pasari Care: Reteesh Pasari CEO
