Creativity is an inept ability to manifest your imagination into something visible or tangible for the world to see. To make your vision clear in front of the people, is one of the most difficult tasks to undertake or showcase even. Creativity helps or moreover distinguishes people’s ideas from mediocre thoughts to something comprehensive in a broader sense. In business, creativity becomes an approach to drive operations to the next level. The dynamic nature of every industry pushes entrepreneurs to innovate beyond their capabilities.
One such company, deriving its source of inspiration from innovation by imbibing it and facilitating it also, is Creative Corner. It is a Graphic Design, Web Design, and Digital Marketing solutions provider. The Founder of the company, Mr. Rama Krishna Venigalla strives to enable quality services to the clients. Congratulations for your hard-earned success on achieving “The Best Innovative Graphic Design Services and IT Solutions Startup” in “The Future of India Business Awards-2020”, first time in India an Award Ceremony on Cruise & Award to be given by Honorable Deputy CM of Goa.
Here are some insightful thoughts from him regarding Creative Corner and its dynamics:
An ‘Out-of-the-Box’ Approach
Creative Corner has provided various services to many Telugu Associations in the USA like NATS, TANA, etc., and to various Educational Institutions, Political Parties, Restaurants, and Film Production Houses also. In the last few months, Creative Corner has evolved from a small design studio offering small business branding and web design services to a full-fledged digital agency.
“We have adapted our vision and now aim to be the name you think of first when starting a new venture,” says the team of Creative Corner. It further aims to be a leader in the field of online marketing along with being one of the only agencies that can provide complete branding and marketing solutions to small medium-sized businesses with services like VFX, Animation, and Film Production.
In achieving this aim, Creative Corner has expanded its service offerings to include not just web and graphic design, but social media campaign management, search engine optimization, mobile website, and App (Android/i0S) development as well as concept development. Creative Corner has grown in the position to provide completely customized solutions to the clients. Having built up a wealth of design experience in a wide variety of industries, the company is well equipped to help its clientele in reaching more people.
“We are privileged to work with established blue-chip, big global corporations on one end of the spectrum and dynamic start-ups at the other,” the team adds further.
What services/products/solutions do you offer?
Graphic Design, Web Design & Development, App Design & Development, Digital Marketing, SEO, 2D/3D Animation, VFX & Title Animation, Documentaries & Ad Films, Logo Design, Audio Visualizers, Lyrical Videos, Branding & Corporate Identity, Posters/Brochures/Flyers/ Magazines, Visual Portfolio/ Resume, Infographics, Video Making, Explainer Videos, Animated Marketing Videos, Green Screen Videos, Wedding Invitations & Cover Songs, Corporate Greetings, Training/Testimonial Videos, UI/UX Design.
What challenges did you face during the inception of your startup?
- Lack of clear business ownership and dedication
- Risk averseness
- An overcrowded market
Is your company bootstrapped or have you received funding, or do you plan on approaching investors?
Yes, My Company is Bootstrapped
As the founder/CEO, what is your opinion on the current landscape of startup culture in India?
In recent years, startups have been receiving increased attention in many parts of the world. In India, the number of startups has increased fast and more support has become available in all dimensions. Startups do not exist in a vacuum but are part of a broader business environment. India is often described as ‘the poster child of emerging markets’ for its vast commercial potential for startups.
As the Indian economy continues to grow, incomes and purchasing power are increasing steadily. There is a huge need for innovative solutions, particularly those that alleviate poverty and benefit a large number of people. Given the scale of India and its resource constraints, low-cost, high-impact solutions are required. The government under Prime Minister Narendra Modi, who assumed power in 2014, put digital transformation at the center of its plans. The federal, as well as some state governments, increasingly recognize startups as important engines for economic growth.
Moreover, startups are expected to create jobs that will narrow the high unemployment rate in the country. The Modi government has made various efforts to support startups. The flagship initiative, ‘Startup India’, was initiated by the prime minister in 2016 ‘to build a strong ecosystem that is conducive for the growth of startup businesses, to drive sustainable economic growth and generate large scale employment opportunities.’
The challenges faced by Indian startups begin with essentials such as hiring and managing a team, dealing with customers, and developing a marketing strategy. In particular, many Indian founders have a technical background and, lacked business knowledge. For running a startup, a significant amount of working capital is required. Many startups, especially at early stages, are bootstrapped, i.e. self-funded through the founders’ own savings, or using capital from friends and family.
Some startups have enough paying customers so that they are or become self-sustaining through the revenue and profits they generate and are able to grow organically. In general, an information gap exists between those who provide solutions and those who are supposed to use them. In order to build successful products, startups need to bridge this gap and develop an in-depth understanding of the customers and their needs. This is particularly difficult in the Indian context: India is a highly diverse country with a plethora of cultures, languages, ethnicities, and religions. Because Indian customers are equally diverse, the startups’ understanding of them is often limited to certain regions, which they know well and where they know local people to work with. In that sense, comparative advantages are linked to specific regions.
Therefore, building up a pan-Indian startup is more difficult, because they have little understanding of customers in other regions. The tax policy and its enforcement are considered unfriendly for startups. This, on the one hand, applies to the Good and Services Tax (GST), which was introduced in July 2017. There is still a lack of clarity on how it works and which items are applicable as a tax base or not. The startups are required to file their taxes regularly, even if they do not yet generate any revenue. Moreover, if payments from customers are delayed (which is not uncommon), startups run into the danger of a liquidity squeeze.
According to you, how important is it to be updated with technology as per your industry sector?
Technology has advanced a lot in the last few decades. There have been numerous groundbreaking advancements that have revolutionized the way things are done. The internet is now an important part of any business. No brand can do business without being on the internet. Modern technology is helping various organizations in different industries progress at a much faster rate.
Speed is critical in today’s business world and thanks to technology, business is now conducted at the speed of thought. With emerging technologies changing professional industries including banking, ecommerce, healthcare, and education, staying up to date on the latest trends will give you a better understanding of your chosen industry and make you a more competitive candidate. Best of all, this knowledge might open up new doors within your field and others.
How do you strategize on scaling your company in the future?
- Solidify My Unique Positioning
- Let Automation Share The Load
- Will Get My Existing Customers To Market My Business
- Maintain Quality And Consistency
- Won’t Forget The Long-Term
- Protect My business values
- I Will Build a great team of employees
- I Will Access outside expertise when required
