In advertising and marketing, as essential as brand communication is, even more vital is calculating the actual impact in terms of increased consumer engagement, revenue and profits. Numerous advertising and marketing agencies offer half solutions to help your brand communicate its message.
Nevertheless, have you ever met with an agency that claims to prove to you the entire digital strategy of validating the impact of brand communication by measuring it in effectiveness, outreach, and enhanced ROI numbers?
Of course, before Craftee, you never had. Because it is the only digitally strategic advertising agency based in India, it quickly established itself as a leading player in the industry, focusing on strategy, planning, execution, and delivery.
Darsh Sheth, the Director of Creaftee – a Unit of Sheth Adcommunicate Private Limited – claims that with the power of their advertising solutions, they transform clients’ ideas into measurable results. “We bring your vision to life with our advertising expertise,” he adds.
Delivering the Most Powerful Brand Message
The agency offers a comprehensive range of services, including digital and offline media options, Outdoor hoardings, banners, event handling and even radio, providing its clients with 360-degree marketing solutions.
One of Craftee’s key selling points is its commitment to transparency and integrity, which has earned the agency a reputation for building trust with clients and delivering results that align with their business objectives. Craftee is a result-oriented agency with a proven track record of increasing business ROI.
The agency’s bespoke strategies are designed to help clients achieve their desired targets. “By considering each client’s unique needs and preferences, we can create tailored plans that drive growth and increase revenue,” says Darsh. With a team of experienced professionals and a strong industry reputation, Craftee is well-positioned to continue its success as a leading marketing agency in India.
Craftee’s impressive track record, commitment to transparency, and bespoke approach to strategic planning make it a top choice for businesses looking to improve their digital presence or increase their reach through the Digital as well as offline media. With a focus on delivering results and building trust with clients, Craftee will continue its upward trajectory in the industry.
Look Through Us; We Are Integrated
One of Craftee’s major USPs is its commitment to transparency and integrity, which allows it to build trust with clients and deliver results that meet their business goals. The agency is result-oriented and has a track record of increasing ROI for businesses.
Craftee is an advertising agency that provides customized services to its clients in India. Unlike many other agencies that only offer strategy planning, Craftee goes above and beyond by delivering execution, moderation, and generating ROI for its clients. This comprehensive approach ensures that the agency’s clients receive full services tailored to their unique needs and objectives.
Darsh states, “One thing that sets us apart from competitors is our commitment to treating each client as if they were our own company.” This personalized approach means the agency takes the time to understand each client’s business and develop a customized plan that aligns with their goals. This approach helps build trust and ensures that the agency’s clients receive high-quality services tailored to their needs.
The Irreplaceable Choice
Craftee’s focus on execution and generating ROI is another key selling point. By working closely with clients to implement their marketing strategies and track the results, the agency can ensure its efforts produce the desired outcomes. This focus on generating ROI sets Craftee apart from many other agencies that focus solely on the creative aspects of marketing.
Craftee is an advertising agency that believes in handpicking its clients, particularly startups entering the market. This approach enables the agency to work closely with decision-makers and develop creative strategies that help the agency and the client reach new heights.
In addition to offering strategy planning, Craftee also provides execution services to ensure that plans are carried out effectively and efficiently. This commitment to both strategy and execution allows the agency to run smoothly and achieve targets by pushing both themselves and their team.
By working with startups, Craftee can help new businesses gain a foothold in the market and establish their presence. The agency’s expertise in strategy and execution can help startups develop effective marketing plans that maximize their resources and help them stand out from the competition.
Craftee’s focus on startups also allows the agency to be flexible and adaptable, as startups often need to pivot and adjust their strategies quickly in response to changing market conditions. “This agility is a key advantage for startups, who need to be able to move quickly and efficiently to stay ahead of the curve,” says Darsh, a dynamic leader in the advertising industry currently leading Craftee, an innovative advertising agency in India. He has a unique vision and foresight for the industry and has been able to manage the company single-handedly.
A Vibrantly Visionary Leadership
Mr Sheth is known for his quick and spontaneous strategic planning for clients, which has helped Craftee stand out in the competitive advertising industry. He has tried and tested various strategies for Craftee and found success, which he now pitches to clients. The clients love his innovative strategy and give him a free hand for execution.
One of Mr Sheth’s specialities is boosting start-ups and valuations through effective advertising strategies. He is well-versed in the latest trends in the industry and is always eager to learn more, even with his 8+ years of experience. He is constantly trying new things, setting trends, and experimenting with different strategies to provide the best possible service to clients.
Mr Sheth completed his master’s in computer application (MCA) from Ahmedabad University, which has given him a unique perspective on the intersection of technology and advertising. His understanding of technology has allowed him to effectively create innovative solutions for clients that integrate digital and traditional media.
Embracing The Rise of Smart Tech
Being an experienced leader, Darsh shares his opinion on how adopting modern technologies like AI and ML impacts the sector and how his organization is adapting to the change. Craftee, a leading advertising agency, is committed to adopting new technologies to improve its offerings and help clients achieve their goals. With the rise of artificial intelligence (AI) and machine learning (ML), Craftee has recognized the need to incorporate these technologies into its products and services to stay ahead of the competition.
In addition to its traditional advertising services, Craftee has recently introduced a new product that aims to reduce the timeline for website development and offer built-in features for marketing, social media posting, sales management and much more through ERP and CRM. This product is designed with small businesses in mind who cannot afford the cost of monthly advertising and marketing fees. With a one-time payment of $1000*/-Per Year, clients will receive a fully functional website, CRM, and ERP system with a one-year setup and support package.
Craftee’s commitment to innovation and affordability sets it apart from its competitors. The agency recognizes that small businesses often struggle to compete with larger companies, and it aims to level the playing field by providing affordable and effective solutions. By offering a comprehensive package that includes website development, marketing features, and sales management tools, Craftee is making it easier for small businesses to establish and grow their online presence. Moreover, Craftee’s product reflects its mission to provide customized solutions to its clients. The agency understands that every business has unique needs and preferences, and its product is designed to cater to these needs. By providing a comprehensive package that includes website development, marketing features, and sales management tools, Craftee is helping small businesses achieve their goals and affordably grow their business.
First, Try Us, Then Pay
Considering the current industry scenario and highlighting what they face and overcome, Darsh says that fraudulent agencies have been a major concern in the advertising industry. Many clients have been cheated, leading to a lack of trust in genuine agencies that can truly help them with their branding and increase their ROI.
“At Craftee, we understand this problem and have come up with a solution. We have introduced a “first try, then pay” model for our clients. It means that we provide our services first, and clients can pay us only if they are satisfied with the quality of our work. This initiative has helped us build trust with our clients, who are very happy with this approach. By implementing this strategy, we have increased client footfall, closure rates, and many other benefits.”
He furthers that their focus on quality is a top priority, and they take great care to ensure that their clients are satisfied with their work. They believe the “first try, then pay” model is a win-win solution for both them and their clients. It allows them to showcase their skills and expertise while also assuring clients that they will only pay for the work that meets their expectations.
This approach has also helped them differentiate themselves from fraudulent agencies that promise big results but fail to deliver. By offering a risk-free trial period, they can demonstrate the effectiveness of their services and build trust with their clients. “This, in turn, has helped us establish ourselves as a reliable and trustworthy advertising agency that truly cares about our clients’ success.”
We Live and Die for Clients Trust in Us
In his advice to budding professionals aspiring to venture into the industry, Darsh says that in the business world, it is essential to maintain transparency and honesty with clients. Making false promises or committing to something you cannot deliver will only lead to short-term gains and a loss of trust from the client. It is crucial to understand that a client’s trust is not just an asset but also a long-term investment.
Therefore, it is always advisable to be truthful with your clients. If you can meet their requirements, then only make commitments. If you cannot deliver what you promise, it’s better not to take the project. Short-term gains can never make up for the loss of trust and reputation in the industry. To build a long-term relationship with your client, it is essential to be loyal to them, just like in a personal relationship. Treating your clients like your significant other will help to strengthen the relationship and enable you to cater to their needs for a longer period. This loyalty and trust will help you sustain your business in the industry as a leader.
You can establish a successful business in the industry by providing quality services, being transparent and honest with clients, and building long-term relationships. The key to success lies in delivering quality work, gaining clients’ trust, and retaining them for the long haul.
Your Digital Strategic Partner, Forever
On envisioning scaling his brand’s operations and offerings in the future, Darsh divulges that Craftee is a Gujarat-based company with a widespread clientele in various countries, including the USA, UK, Canada, Australia, Dubai, and many others. By 2025, the company plans to expand its operations by establishing its presence in USA, UK, and Dubai. Initially, they will begin their operations in India to provide product support, and gradually they will establish sales offices in other regions to boost their product market.
Besides launching its product, Craftee also aims to enter the international market with creative strategies to cater to clients. The company understands the significant difference in prices between India and established countries, and they want to reduce this difference by providing high-quality services at budget-friendly prices.
By expanding its operations and reaching out to more clients, Craftee is positioning itself as a leader in the advertising industry. “Our focus on delivering quality services and willingness to adapt to new technologies and trends have allowed us to stay ahead of the competition,” he concludes.
Craftee Awards:
- 2022- Leading Digital Marketing Agency
- 2020 – Best Advertising agency in India
Client Testimonials
Food chain Brand: Their work has driven great results, including increased social media engagement and online orders. The responsive team fulfils all requests quickly, fostering a positive customer experience. They offer actionable insights and present all relevant options.
In Tea Industry: Crafter Advertisement’s work has driven business inquiries, and their performance has ultimately exceeded the expectations of internal stakeholders. The committed team facilitates an effortless collaboration by handling all social media tasks and delivering on time.
AI Base Company: One of Craftee Advertisement’s strategies has helped establish the brand, and its digital marketing efforts have increased sales. They’re committed to client success.
