Humanization of technology is evolving every day. With every passing moment, there is an advancement taking place in the world of science and technology. People are changing and so are their minds. It is becoming difficult to convince people and it is also becoming easy at the same time. Trends are evolving every day and every year there is something new. As businessmen come to know about the trend and its application process, their companies can easily foresee the ever-changing psyche of the general public.. This is how all the great companies in the world are doing. Some of the known business trends which can drive success are as follows.
Generate Convincing Content and Integrate Sales and Content Marketing Team
Customers and their buying patterns have changed over years. Everyone believes profoundly on online research today. Each and every customer does a high level of online research to find out the product they require and desire.
The most popular business organizations in the world follow the trends much before they arrive or, in other words, they bring in the trend. They integrate their sales and content marketing team so that whenever any potential customer search for risk factors, challenges and implementation strategies associated with any product or service, they will get answers to all their queries from the content provided by the company itself. In every purchase that happen today, the content and the content marketing plays the most important role. And nothing can be better if a convincing content is effectively used by the sales professionals in their sales process.
Add Multimedia Content to the Company’s Website
The world is undergoing random changes. People are not much inclined to reading these days and they admire visual interactive content over traditional marketing content. The demand for more colourful pictures, videos and contents are increasing and that is what the present demand is. Color attracts children as well as adults. Scientifically, watching a video utilizes more human senses than reading, hence, it creates more impact on the human mind. For any person, it is difficult to remember the best advertisement they have read, but almost everyone remembers the last best advertisement they have watched on their television set, computer or mobile.
A survey among the executives of various companies revealed that more than 80% people have mentioned that they watch more videos now than a year before and interestingly, 75% of them informed that they watch much more work related videos now than before. The survey also suggested that more than half of the people surveyed have visited the vendor’s website after watching its video.
The video uploaded on the website should answer the questions which a potential buyer might ask. The video should be short, simple yet catchy. A hook factor must be there in the video to keep the viewer active on the site.
Precise the segments to gain more attraction
Every customer wants to get something new and different from other customers. Everyone wants to be special. The trend is to generate unique content for each and every user or at least to avoid the generalized concept.
Experts suggest that the content managers must design the content specifically for each one of its customers. But this does not mean to insert the name of the customer before designing a message for them. Instead, the managers must know about the interests and choices of their client or customer and tailor the perfect message for them.
A classic example of this trend could be the way popular e-commerce site like Amazon, the popular music app Gaana or video streaming website Netflix, which suggest the products which the customer might want. The most successful companies are focusing extensively on delivering content and communication designed according to client’s or customer’s preferences.
Use Collaborative Tools to save time
Email is a major communication tool for communicating both internally and externally for a company. But it is a fact that the whole mailing process consumes a lot of time. Experts informed that collaborative tools like Slack have already entered into the industry and is soon going to replace email for communications happening inside a company. It has been seen that Slack, which started their journey on 2013, has already exceeded four million users daily. They also mentioned that the organizations which use Slack for internal communications can save a lot of time. It clearly indicates that using less time over emails might bring positive impact on the professionals.
Time is the most valuable entity for executives today. While reading a company message or watching a video content on the company’s website, the client or the customer must not feel that they have wasted their time in doing so, rather the content must be put forward in such a way that the viewer or reader must feel like “Thank God I watched this video. This opened my eyes. This is the product/service I was looking for.”
Content Modification can be the New Business Trend to Drive Success
