Food isn’t just essential for our survival, at times, it is the center of our existence. Healthy, wholesome, nourishing food sustains us and brightens up our day as well. However, finding such food while traveling can be a tough job.
Harsh Akbari, Partner, Collective Foods (India) LLP, shares how his business idea, which revolves around food, came about
What is your vision behind your startup? Tell us how the idea came about.
The idea behind MAKE YOUR MEAL Brand was to Develop unique Ready to Eat Meals that are convenient, easy to carry and can be consumed anytime, anywhere. The idea struck when one of family member traveling via train had to buy Fresh Meal on Railway platform and while having it, he neither found it tasty, nor worth the price he paid for it. And then the situation was discussed, and we developed a unique Ready to Eat Thali with Extended Shelf Life and also various Meals.
Our Vision is to provide with Healthy, Nutrition-intact Meals that are like home Cooked food and is convenient to carry anywhere.
What services/products/solutions do you offer?
We are manufacturer of Ready to Eat Meals with extended shelf life.
What were the challenges you came across during the inception of your startup and in COVID 19?
We as a startup had to go through many difficulties such as constructing a manufacturing unit, development of food products, and due to COVID-19 being a startup financial crunches are always a setback.
As a partner at Collective Foods, what is your opinion on the current landscape of startup culture in India?
India is a land of innovation and uniqueness and as we live in an era that thrives to grow, India just needs a push to make it big in the world of rising startups and entrepreneurship. The passion of young entrepreneurs is often buried under the rebukes and pressure of having a stabilized nine-to-five job. But Indian startups have shown that we can grow as a country and become superpower across the Globe. The idea is not to criticize but to introspect and analyze the startup ecosystem of India. Startup such as Paytm, Byjus etc. have taken Global market by storm by developing unique product. So, the Indian Startup Ecosystem is here to stay and become so good and will be recognized across the Globe.
According to you, how important is it to be updated with technology as per your industry sector? And How do you strategise on scaling your company in the future?
The rate at which technology trends evolve can be daunting for any business owner. It seems at times, that almost as quickly as a company adopts new technology, it’s outdated, or a new version or product has already been launched to take its place. With tech trends changing so quickly, it is highly required for all people and companies to stay updated with technology such as digital platforms have become must these days for quick transactions for payment, bookings etc. Because without technology upgradation no companies can compete and survive. It has become necessary.
We MAKE YOUR MEAL, as a brand would like to take our products across the Globe and make it available to each person so that they can try them and have the best meals served to them. Further we are also planning with health-based products which is must these days with pandemic such as COVID-19.
