Maternity care is all care related to pregnancy, childbirth, and the postpartum period. In developing countries, improving the quality of care as a way of attracting more family planning clients has generated considerable interest, and has extended to other health services. Childbirth was taken for a ride till 2005, with no transparency, accountability, and with high morbidity and mortality. It started to revolutionize the sector where they were the first dedicated maternal and neonatal hospitals in India. Dedicated to improving the standards of healthcare.
Overview
Cloudnine (Kids Clinic India) offers all-in-one maternity packages for the mother and child for a hassle-free birthing experience. They carefully hand-craft maternity packages to suit the need of every to-be Mom. They started packages for maternal care so there were no unexpected bills. They started allowing husbands to the labour room or the operation theatre to increase parental bonding and transparency in what goes on behind the screens.
Cloudnine provides comprehensive pregnancy and preterm care for mothers and babies, gynecology services, neonatal and paediatric services, and fertility services for all eligible couples faced with infertility issues. It has duty paediatricians, obstetricians and, anesthetists round the clock 24/7 and not just any medical personnel to take better care during emergencies.
The Company believes that Pregnancy is wellness and not an illness, hence it should not end in tragedy or sadness. Their mission and vision are to ensure they are better than the previous year and challenge themselves to get better with each passing year with quality control measures.
Achievements
It is the first clinic to revolutionize care to the effect that it achieved negligible maternal mortality and a survival rate of 99.3% for babies which is one the best in the world. They achieved infection control so that the rates of infection would be less than 1%. Morbidity rates in the form of pelvic floor damages post-delivery for mothers are virtually eliminated with regular physiotherapy. Educating eligible parents with antenatal classes also makes a huge difference. Breastfeeding support 24/7 was provided with in-house lactation consultation support and achieved more than 90% of mothers successfully breastfeeding which was one of the best milestones in the world. Cloudnine is the first Asian Chain of Maternal and Neonatal hospitals to be part of Vermont Oxford Network (VON) to compare the quality of care they provide with the western developed world and to be on par and much better than them in so many respects.
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Dr. Kishore Kumar is a Global Neonatologist and Paediatrician, having worked in four continents and having the distinction of setting up NICUs in three continents successfully has been felicitated by former USA president Bill Clinton in 2006 for his achievements. He was the founder chairman and senior neonatologist who was behind establishing this. He is credited with being one of the very few Indians who have worked as a Consultant in four continents with experience of the world vs India. This helped him to build Mother and newborn care hospitals of international standards in India. Challenges are always there for any company. They could be governmental, infrastructural, human resources, care providers training issues, attrition of staff, and so on and it gets even worse as they compete with the hospitality and real estate sector in many of these areas.
Effects of the Pandemic
During the pandemic last year, Cloudnine had frontline workers, to employees working from home to their customers, one of the biggest challenges was addressing “fear” as it took a toll on every aspect of workforce wellbeing — financially, socially, physically and emotionally, across industries and geographies. They could feel the pulse of their workforce that they had been carrying to extraordinary levels of continuous stress. Feelings of vulnerability relating to actual or anticipated job loss, pay reductions, fear of getting sick, uncertainty and self-isolation, the “homification” of work, disrupted family routines, and “Zoom fatigue”, etc. all these factors were causing increased anxiety, depression, and other mental health issues.
Core Beliefs
Cloudnine believes ‘recognition’ creates an important link between employees’ day-to-day actions and broader organizational goals and objectives and overall helps in achieving customer satisfaction. Hence during the pandemic, Cloudnine’s digital rewards and recognition portal was instituted which currently hosts peer-to-peer non-monetary (wherein any employee can nominate and reward another) and manager-to-member monetary (wherein a manager can nominate a team member for a cash reward). The combination of programs along with some healthy competitive games helps foster a culture of appreciation in the organization and relieves stress. While peer-to-peer recognition helps dissolve hierarchical barriers and encourages universal reward to employees exhibiting the Cloudnine values, manager-to-member recognition boosts morale and motivation.
The company implemented manager-to-member accolades which include Spot Awards, Employee of the Month, Debutant of the Month, Living the Values Award, Customer Centricity Award, Respect for Employees Award, and Clinical Excellence Award. The rewards and recognition portal places all employees in the organisation on a level playing field, ensuring fair recognition for all. All these efforts help Cloudnine build resilience, embrace mindfulness and strengthen career wellbeing for an evolving future. On top of all these, they promise no attrition and to take care of anyone who gets sick with Covid-19 fully financially without loss of pay. This helps boost their employee morale.
Updated with the Latest Technology
Technological advancements have always been at the forefront of Cloudnine. For example, when new technology in the market is available Cloudnine is the first one to be out with it. Phototherapy for jaundiced babies was traditionally done with “tube light” based equipment’s which changed to LED equipment about eight years ago. It was the first company to adopt reducing the ALOS for parents. When the pandemic struck, the company was ready to offer its services to clients with teleconsultation and home vaccinations as soon as the legal permissions were announced by the MCI and GOI.
Cloudnine is one of the very few hospitals in the world in trialing AI in maternal and neonatal care and tele-NICU to cater to deserving people. Cloudnine is poised for fantastic growth both in organic and inorganic forms. They are gradually increasing their footprint in e-commerce and will also open nine more branches in the next financial year.
Cheerful Work Environment
Cloudnine focuses on making the work environment vibrant by having employee-friendly policies. They are probably the only company that promises and fulfills their promises to cater for any employee who contracts Covid-19 infection at work to be treated by the company. Without any out-of-pocket expenses and irrespective of their grade of employment. They are an employee-friendly company acting on the feedback of their issues before they even become grievances.
