The mobile phone has changed the world in a way we had never imagined. In a matter of probably 25 to 30 years, our daily lives have started depending on our mobile devices for every possible need of ours. In the same way the small icon of the Amazon App on our mobile devices signal the world’s largest mega store to us and the Uber App signifies availability of a cab for us at every corner of this Earth, Cleanomatics is building an all-pervasive solution to every cleaning and laundry work – the need of today’s consumers.
Cleanomatics started disrupting the laundry services industry a couple of years back and then went on to disrupt the housekeeping industry by onboarding the entire eco-system of equipment, chemicals and service providers on their tech platform to look after all the cleaning and laundry needs of the urban consumers. These consumers stay in the large urban centres and lead a professionally and socially active lifestyle which leaves them with no time for their household chores. Cleanomatics, through its extensive network of Laundry and Cleaning Service Providers offers a world of doorstep services to these consumers and becomes one of the most favourite apps on their mobile devices.
The biggest benefit of joining Cleanomatics as a Franchise is that sales is never a cause of worry. Sales leads keep coming daily at regular intervals through a revolutionary online Lead Management Tool used by the company. All that a franchise need to do is stick to the SOP’s (Standard Operating Procedures) given by the company and convert these sales leads and provide a delightful service experience to the consumers. Along with this, the franchise gets a complete 360 * talent recruitment assistance and a superior world class training program to hit the operating break even mark at the shortest possible time frame.
The Voyage
Cleanomatics started its journey in the hotbed of world-renowned high technology start-ups like Apple, Google, Salesforce.com, Slack and Tesla at the legendary Silicon Valley around San Francisco Bay Area in California in USA.
The founding team of Cleanomatics noticed a huge pain area of the urban consumers staying within large condominiums, housing complexes and gated communities. The busy lifestyles of these urban populace make it very difficult for them to find time for household chores They also do not want to depend on domestic help for their chores. Hence, they are always on the lookout for reliable on-demand doorstep service providers who can give them reliable high-quality cleaning and household service at their doorsteps at the pre-appointed time.
With the advent of Covid-19 the whole world got shaken up by an unprecedented pandemic. The enhanced requirement for cleaning, laundry and sanitising services necessitated the creation of an intelligent consumer tech platform which makes access to high quality service providers super easy. Hence the founders embarked on creating Cleanomatics and vowed to make it the Uber of the cleaning and sanitising industry. The company is headquartered in San Francisco, USA with the Indian HQ at Noida near Delhi.
Source of Inspiration
The Founder/CEO of Cleanomatics, Abhra Banerjee is a Master ’s in Economics from the Delhi School of Economics and an alumnus of XLRI and the U C Berkeley Haas School of Business. Abhra has a 25-year experience in reputed corporates like ICI Plc, The Times of India, Airtel and Havells India Ltd at various C level positions before turning into a Silicon Valley Entrepreneur.
Abhra identified a glaring demand gap when his elder son left the safety net of the family and went to his college hostel to pursue his dreams and career. There, his son Apratim found himself at a complete loss when it came to his laundry and cleaning needs at an affordable price. In order to solve the problem of his college going son’s hygiene and cleaning needs, Abhra started Cleanomatics, a reliable consumer tech mobile first platform which makes access to high quality service providers of laundry and household chores really easy and affordable.
Plethora of Services
“We are a mobile first Consumer Tech Company. We pride ourselves on having a technology platform which makes it very easy to access quality housekeeping and laundry services at the click of a mobile phone button by the city dwellers staying in large condominiums and gated communities,” inform team Cleanomatics. They are also proud to have the best systems and processes for helping their franchise partners scale up rapidly and achieve operating breakeven within the first few months of their operations.
The company has international tie ups and collaborations with the best of world class machine and chemical manufacturers. “Our access to Deep Tech from the Silicon Valley and Cutting-Edge Nano Technology from the technology giants of Europe help our customers enjoy the best in class experience in laundry, pest control, sanitising and housekeeping services,” say the management of Cleanomatics. They are rapidly expanding their service portfolio and would soon add car cleaning/car care and shoe cleaning/care to their range of services.
Ensuring Efficient Franchises
Cleanomatics focuses on efficient and quality service providers in their franchises. They look for the following qualities in their prospective franchises –
- Passion and penchant for providing the best class customer experience
- Personal involvement and motivation to scale up rapidly
- Adherence to the company’s world class systems and processes
- Service mindset
- Entrepreneurial spirit—a never say die attitude
- Ability to invest at least Rs 10 lakhs of capital to earn Rs 2 lakhs per month after operating breakeven is reached.
Training Franchises
Cleanomatics hand holds its franchise 24 by 7 and provide online mentoring through Zoom classrooms. On site visit and support are provided as per need.
Sustaining through the pandemic
The pandemic has actually helped us get better, say the management of the company. “We pivoted to expand the range of our services from just laundry and dry cleaning to the entire gamut of home cleaning, sanitising, and pest control services.
Standing Apart
Cleanomatics not only ensures the best quality services but also sustains itself in the competitive market. For this they strictly follow –
- Best in class technology – Mobile first
- Access to Deep Tech in the Silicon Valley
- Access to AI and Robotics
- Global tie ups with world class machine and chemical manufacturers
- Marketing and lead generation capability through a proprietary funnel-management technology
- Best in class ROI – Franchises can reach operating break even within 3-6 months of their operations.
Future Perspectives
New services – Car Cleaning, Shoe Cleaning, Exterior Façade Cleaning, Painting Services.
Deep Tech – AI and Robotics.
