Fusion has been the biggest business trend that has been there for like forever and which won’t go out of fashion ever. However, redefining the trend of fusion itself, Celebs Tea Co. combines two exotic mixes–Celebrities endorsing Tea products–that none ever imagined or thought of.
Corporate strategy and policy expert Nishant Kashyap, Co-founder of Celebs Tea Co., has started a new-generation online marketplace which leverages innovative technology to source a wide range of exquisite teas directly from the finest tea estates.
Nishant says, “Our strong collaboration in tea puts us one step ahead, from sourcing garden fresh teas from the finest estates to curating exotic, hand-blended teas with a creative mix of natural infusions and quality teas.”
After gaining interest in the digital entertainment space and exploring the domain, Nishant established his expertise in consumer behaviour and their buying pattern, which helped several of his clients re-evaluate their marketing strategies in the e-commerce industry.
Nishant conveys, “Our inspiration was bolstered by the widespread desire for a more thoughtful food system, thus bringing only the best of brews to your cup.”
The brand Celebs Tea Co. has designed a beautiful concept which promotes fashion models by featuring them as their brand’s cover model–thus transforming the tea rituals by becoming one of the fastest-growing fashion tea brands globally.
“We are a progressive lifestyle brand founded with a vision of finding better ways to source high-quality teas from farms dedicated to environmental stewardship,” Nishant adds.
This unique concept aims to empower people who love fashion all over the globe. Celebs Tea Co. now boasts 150+ varieties of exquisite teas and reaches customers in the US, Netherlands, UK, Germany, Singapore, and Australia, amongst others.
Nishant informs, “We’re building the nation’s largest inclusive community of…
Modelpreneurs – It Pays to be Pretty!”
Nishant furthers that the concept of Modelpreneur is all about the problems it solves. According to him, the fashion industry is very unpredictable, competition is too high, and none of them is certain when and from where they would get a new modelling assignment.
Models run after various agencies to get the projects, do expensive photoshoots, pay heavy amounts for costumes and makeup, and travel to different places for endorsements.
Nishant states, “We have identified such problems and developed a revolutionary concept to create face value and long-term monetary benefits.”
The concept is specially designed for professional fashion models who think a step ahead and want to convert their passion for modelling into a business.
Nishant believes, “We’re in the era of the entrepreneur. Whether you’re a model, actor, or an influencer, it’s best for your earnings potential that you leverage your fame to do other things.”
Simple Operating Principle
The process Celebs Tea Co. follows is simple. The fashion models license the brand to feature them as cover models and collect a percentage of sales revenue on the tea boxes.
Celebs Tea Co. features the model’s name and images on every tea box it sells, and in exchange, the Model gets endorsement money–a percentage of the sales revenue.
The brand has collaborated with several Corporate Partners all around the globe, featuring celebs’ fashion models in their showcase and promoting the products on the B2B platforms.
However, some models think in a different way or from a different perspective; they take it as a startup; they usually bootstrap the self-sponsored showcase for themselves and exhibit it in collaboration with the Gym, Salon, Spa, Boutique, Pharmacy Stores, Super Stores, Gift Stores etc.
Nishant puts it in conceptual words, “If you are a model, actor or influencer and you are thinking of a startup, it would always be good to start a business which is your passion as well.”
The Five Stars of the Brand ‘Celebs Tea Co.’
Here are the Top Five Emerging Cover Models of Celebs Tea Co. in 2022, who would be versatile cum successful Modelpreneurs in future.
*Alia Sharma
A Jaipur-based model Alia Sharma has been the face of various fashion shows & brands, showcasing their work to their fashion fancier audiences across the nation.
Modelling has helped her bridge the gap between designers and their consumers, enhancing her work in both traditional and contemporary shoots and shows.
Being a model, she wanted to expand her creativity while helping and inspiring others. With thousands of followers, her goal is to influence people across the globe with important aspects of life like lifestyle, beauty, fashion, and modelling.
*Dr Saurav Ghosh
A versatile model who captured attention with his immaculate and well-maintained persona, Dr Saurav Ghosh hails from Shillong and managed to win the fashion industry with his rather exotic looks.
His parents and elder brother have been his inspiration since childhood and always motivated and pushed him to work hard.
His omnipresence throughout the entirety of the Indian fashion world has been noticed; despite all his achievements, he is a very humble person. He has been spotted on ramp walks and also has been the face of some very influential labels.
*Siksha Das
She started by making a professional portfolio by celebrity photographer Mr A. Rrajani and sent it across the agencies.
Since then, She has worked for Myntra, Ajio, an international clothing brand and, of course, became the cover model and brand ambassador of Celebs Tea Co in a short span of time.
She was a journalism student but taking up modelling is something that truly fuelled her passion for fashion and glamour. Though modelling has been a part-time career for her, it has always been wonderful, and she looks forward to doing more projects as such.
Being in front of a camera truly makes her happy, and she thinks it’s far beyond what she looks like, but the confidence one carries in being oneself is what truly makes an ideal model for the brands one represents.
*Shikhar Shukla
An excellent time changer from the city of Lucknow, a professional model at e-commerce platforms and achieving the tokens of love like Mr Lucknow Supranational and carrying the way by keeping the dusky beauty and becoming a thing.
Being a professional model, actor, and lead vocalist in a band, he performed big concerts and ramp shows, got a fan following and inspired them to break the stones and represent the best version by loving his way of styling, tone love and many more.
Achieving big titles such as the Mr Perfect Walk and styling, he made his own journey. Getting mentorship through great supermodels, he is still polishing the journey to becoming a brand out of his own style.
*Kajal Bahutey
She is 23 years old, Dehradun-based fashion model. Currently exploring her alter egos based on her daily mantra, ‘You are becoming more of yourself each day, and that is something to celebrate.’ Her interest in fashion has helped her explore more and become an influencer. She is a natural at creating content on street style fashion, such as videos and self-portraits.
A trained model who works on designer and brand shoots. She is a proud fashion influencer and model as She has worked with many Instagram brands, makeup artists, and ethnic and modern attires. She is very familiar and confident when it comes to the camera.
The Competitive Market Differentiator
When probed about the market size and factors differentiating Celebs Tea Co. from the competition, Nishant says that the addressable market could be valued anywhere between ₹6,000 crores to ₹12,000 crores. “We are catering to tea drinkers worldwide through our online tea store. Apart from our website, we are retailing through offline corporate and retail partners,” he mentions.
A Wide Product Range
Products ranging from organic to non-organic, herbal to flavoured, traditional teas, Ice teas, Matcha tea, black tea, green tea, or white tea, “We have it all,” says Nishant.
Gorgeous Tea Packaging That Stands Out
Nishant also feels, “We take pride in our exotic packaging and design so that your customers will love it too. While many tea packaging is covered up with generic prints, ours is unique and full of glamour, featured with fashion models.” It makes a great visual impact and stands out in the eyes of the people.
Our Health and Beauty Teas, Your Lifestyle Fit
Nishant further promises that each tea product they have created always has two purposes in mind: Health and Beauty. He says, “We simplify our packaging description, so it gets to the point in a short and concise way.”
Celebs Tea Co.–An Amazing Taste
“If it doesn’t WOW us from the start, it’s out of our collection. It takes months to develop the right blend that fits our criteria of addressing health benefits and tasting great. We find our customers get attracted to our packaging before they even try our products. But once they taste it, they’re astoundingly amazed!” expresses Nishant.
Regarding the pricing, Nishant feels that the quality of tea and its packaging would speak for themselves. “We selectively choose our retail partners instead of going ahead with every market platform,” he says.
Everywhere, Every time, It’s Teatime
Revealing his plans for Celebs Tea Co.’s expansion, Nishant reveals that apart from the current visionary concept of building the nation’s largest inclusive community of Modelpreneurs, “We have some more exciting offers coming up with fashion tea boutiques worldwide where every tea will be experienced as a coveted drink.”
