Manufacturing sector is growing at high rate and is it is one of the prominent sector providing jobs for the ever-increasing job strength. High growth in the revenues and profitability in the manufacturing sector defines a robust business model or a business strategy. Every corporate organization has its own set of growth stories. Captain Tractors is the eminent organization which provides outstanding and innovative solutions to farmers.
In an interview with Insights Success, Rajesh Patel, Managing Director of Captain Tractors Pvt Ltd, have shared some insightful answers highlighting made by his company to take services to a new level.
- Kindly brief us about your company.
Captain Tractors Pvt Ltd is a pioneer and innovators in the world of Mini Tractors and probably the only company that provides 360 ° solution in the farm mechanisation sector. It was established in 1998 by Rajkot based Patel brothers. Mr. G.T. Patel and Mr. M.T. Patel have changed the way of farming by introducing India’s first mini tractor.
Captain Tractors Achieved 9 National & Regional level Award, and also certified by ISO 9001-2015. Company has manufacturing widest ranges of Mini Tractors with 40+ variants and 80+ implements for small and medium tractors.
- Briefly tell us about the CEO/Founder of the company. What are their contributions in making the company?
Shri Rajesh Patel, S/o Mr. G.T. Patel, he was born on 23rd Jan., 1975, did his B.Com. in 1998 from Saurashtra University, (Gujarat). Presently, he is working as Managing Director of M/s. Captain Tractors Pvt. Ltd. Rajkot,
The visionary leader by him, Mr. Rajesh Patel has ensured that, a well quality product, backed by best after sales service, and prompt availability of the spares to the end user will result in increasing the productivity of the end user farmer, and therefore it will ultimately contribute to the national economy.
His main obsession is to bring convenience to farmer community, (irrespective of their land holding) by reducing their dependence on the scares manual labour and bullock power, which is not only costly but time consuming.
And his efforts in this direction were appreciated by Govt of India and awarded by various national and regional awards in category of Best R & D, Outstanding Entrepreneurship, Innovation In Technology as well as in Best Quality and Environment Measures.
Because of tremendous efforts and broad vision of Mr. Rajeshbhai, Chennai based India’s 2nd Largest Tractor Manufacturing Company “ TAFE “has made strategic alliance with Captain tractors for mini tractor series.
He has many more ambitious plans to bring better farm mechanization options to farmer community in India and abroad, in near future. And his every step is directed in that direction.
- Share your point of view on the current scenario of the Industry and its future.
According to an estimate, in the year 2000, the total production of mini tractors in India was around 1500 units which increased to a whopping 80,000 in 2017-18 due to varied reasons. Holding of small farms increased due to land division between families, Traditional high HP tractors, increase in horticulture crops and raw crop inter-cultivation, bullocks and power tillers used by farmers also proved time consuming and costly. Agriculture modernization with help of technologies replaced bullock’s and manual labours thereby increasing the standard of living of farmers and last but not the least, the demand from young generation farmers for modern and smooth techniques which help them to work in smart and easy way. This industry growing scenario is very fast and it’s would touch to 2 lakh within next 4 year.
- During the journey towards growth, what are the challenges the company has faced? How and why do you consider yourself as fastest growing company?
For the company, the journey which began with experiments in 1994 has today achieved notable milestones from providing various ranges in the world of mini-tractors to developing all major agricultural implements suitable to mini tractors without compromising on quality, technology and innovation.
- What are the innovative strategies that you are working on to thrive in the competitive market?
A front runner both in national and International market, the company also believes to provide complete satisfaction to farmers when it comes to after sales services. Captain is probably the only company providing door-step after sales services to the farmers in their own farm in minimum time thereby giving farmers a peace of mind through one-stop-shop-solutions from beginning to end.
- 6. Which strategies do you follow to stay competent? How are you shaping yourself to become fastest growing company?
With changing times, it became utmost necessary to facilitate farmers especially the young generation with comfort yet stylish model keeping in mind value for money and quick delivery capacity at the most economical rate.
The company which was started with a single thought of visionary brothers today provides world class service to its clients through strength of 250 employees, 200 dealers and over 200 suppliers thereby changing and shaping the dimensions in the world of agriculture.
- What are the benefits and support your clients is getting from your company in this fastest growing competitive world?
Moving along with times and looking at the needs of young farmers who require modern, elegant, quick, smooth and technologically upgraded product, the company recently launch its  7th generation small tractor series. The sleek, stylish and sensational 7G tractor has become the first love for young farmers who prefer farming with style!
Depending upon the requirement to ease the farming work load, a Captain Tractor can easily be converted into a rotary tiller, cultivator, automatic seed drill, reaper, loader, reversible ploughing, chisel plough, leveller, sprayer pump, thresher, tanker, trailer or a road sweeper to name a few. Over 40implements can be attached with Captain Tractors making the tractor more viable, suitable and adjustable for both agriculture and commercial use. Its Power Reaper is another agricultural machine that is used for harvesting crops like wheat, paddy and soya bean and crops which are 2 to 6 feet tall.
Do you own a farm, but always worried about how to gain maximum profits with minimal investment and maintenance cost when it comes to farm mechanization, mini tractors are the solutions,
- How do you work on your long-term relationship with your clients? Kindly brief us about the most satisfactory experience with a client.
Apart from manufacturing mini tractors, the company’s vision is to reach every farmer and lead in their minds, along with farm mechanization of agriculture with Captain’s products.
The ‘Growing together ‘ approach is woven in company’s ethics and value system for which there is no compromise. For Captain, their customers, dealers, vendors, suppliers and employees are the main pillars. Their growth along with the company’s growth is of prime importance. Whoever joins hands with the company becomes the part of Captain Family for a life-time due to Captain’s ethics. This is the reason why Captain has become one of the most preferred brands to get associated with.
- Â Kindly brief us about your strategies to tackle the competition in your sector. What steps are you taking to ensure that you continue to grow and develop?
With the Vision and Mission, Took the world of mini tractors to a new pedestal with advance technological driven processes.
- We are taking smart business training from top professional.
- Implementing Lean Manufacturing System
- Achieving IATF – 16949 standardisation
- Expanding Manufacturing Plant
- Adding A Class supplier
- Developing Futuristic Product Range.
- Developing Non Agriculture Product Range also.
- Adding more innovative features in products.
- Expanding Dealer Network, domestic as well as international.
- Focusing on Export Market
- Hiring Smart People.
- What can be expected from your company in the upcoming years?
Presently our market share is about 5%. And we are targeting 20-25% market share within next 4 Years of time.
