It is a golden time for the designing industry. Because of Covid-19, there is a shift in the market from traditional marketing to digital marketing. Designing is converting boundless imagination into an extraordinary reality.
Design is a silent ambassador of the brand. Creating a brand out of a product is the main ingredient of the designing work. Today, everything has a digital footprint. A website is the first official introduction to the user. Brimbus helps to make a good impression with a smooth and meaningful interaction with people.
It embraces design thinking, and it believes design thinking is an integral part of all processes, not just specific project activities. Brimbus was born out of like-minded people becoming what they are capable of and not controlled by a puppet master.
The company has a base of 500+ clients globally, 20+ empanelled with brands as its creative agency. The company provides ABOVE THE EDGE Brand identity, Product Package designing, and 3D Visualisation.
It helps to increase employee productivity, clarity of purpose in the work, and the process and organisational energy. And it gives a sense of empathy to see things from the customer’s point of view, which results in a better outcome.
Exciting Launch
Brimbus is an idea that was sparked in a group of college students in the year 2008. In the beginning, the company was not named Brimbus, but it was just a group of likeminded people bonded with ideologies, which brought out a similar outcome.
The team’s idea was to not work under any boss once graduated. All the members wanted to do what they are good at. All the members had a unique skill set and were able to sync together whenever there was a project on the table.
Since the inception the team had only one goal, to become a successful bootstrapped agency in the world of design. So far, the journey was filled with excitement, experiments, and creativity.
Creative Chiefs
Brimbus is headed by three key personals:
Mr. Ashish Mathur, an animation artist by profession, selftaught marketing expert. He started as an animation artist, but he turned into a notorious marketing and NBD expert for the company. Clients love him.
Mr. Rahul Kumar, the curly-haired creative director of the company, who is a born designer turned into a brand strategy specialist. He has guided many Indian and international brands to achieve their dream brand identity and still doing the same with an open heart.
Mr Srikanth Vuttaradi, a simple looking creative head and a geeky 3D artist. He has a mathematic-o-phobia. Basically, he hates mathematics (theory) but loves to calculate it in his work with technical 3D Maths. Since inception he has shapeshifted into many roles helping in projects, which has broadened his area of expertise from 3D to design.
Out of the Box Thinking
“In the year 2008, an idea was planted or embedded in all students, you should be an engineer and you should have a good job, you should work hard, and all the other typical sayings. Nobody explained, why only an engineer, why not a space scientist or a musician or an artist, why to have a good job, why not a Self-owned business, and why work hard, why not work smart! We were of this mindset WHY NOT. We wanted to start our studio and wanted to earn on our own. But it was not as easy as we thought. The roads were rough,” says the team of Brimbus.
Different Approach towards Designs
The team thinks that technology is a luxury that everyone should experience. The company has always combined traditional design methods with innovative technologies to bring out something unique to give its clients a bespoke result.
There are many ways to design a logo, but the team makes sure that the logo, which they make is compatible with digital and print media both and have a long life in this competitive world. A logo will fade away if it only uses traditional thinking. It should add some freshness to it as much as possible.
Similarly, a project needs a technological approach to give it a more challenging outlook.
Challenges in Bootstrapping
There were many challenges in the way while establishing the company. Lack of knowledge in clients about branding, the importance of good brand design, and unskilled competition were the major ones.
The company had to cross all these challenges to reach where it is right now. People need to understand that designs are not free, skill is not free. A lot of potential clients were attacked by false people with false knowledge about designing is done in minutes. The false play included that logo design is made in a day, corporate videos are finished within a day, websites are made in a day or two without any content, etc, these issues are still lurking in the Indian market and many businesses.
The company took it as its duty to educate the clients about the design research and process. The company followed this problem and made the clients familiar with the design world. The team of Brimbus loves it when a client understands its brand through a design perspective.
Shining in the Pandemic
The company was not at all affected by the pandemic. The pandemic proved to be positive for it. Talking about business, branding, and website is a major part of the business and the company was overloaded with projects. After the pandemic every business wanted to go online and have its presence.
Pandemic taught the world that all can do good business even from a room within comfort boundries and safe zone.
Big Aspirations
The future plans of Brimbus is to spread the reach to every major city in India and Abroad expanding its team in the coming few years, becoming one of the best bespoke branding agencies of all time.
“Follow your dreams, work hard to achieve it and at the same time enjoy your life and present. This time will never come back,” says the team.
