What is the surest recipe for a brand’s digital success? The COO of Brew My Idea, Siddhi Parikh’s answer is as unique and innovative as it gets.
Siddhi reveals, “How we brew your success? Our recipe for you is simple. Take 3/4th cup of Digital Marketing Strategy. Add two teaspoons of SEO-rich content to it. Further add to the mixture 1/4th cup of Engaging Creatives. And voila! See for yourself, all it is resulting in one mouth-watering cup of sales revenues increased by 40.33% and an 8.93% increase in monthly traffic. That is our promise: rise in traffic and revenue.”
Brew My Idea – a creative digital marketing agency in India, providing exceptional service to businesses with outstanding results. It was founded in 2016 by two friends (now husband and wife), Vikrant and Siddhi, who wanted to offer their clients more than just web design services.
Siddhi shares, “Our aim is to take your business to great heights through our skills and expertise in various digital marketing services including website design and development, SEO, digital marketing, content marketing, and social media marketing.”
The agency now offers the entire ambit of digital marketing services such as website design, branding, social media management and development services. If you are a startup company, searching for the right platform to showcase your products, Brew My Idea will help you achieve all your goals.
Siddhi says, “We are also a Google Partner Certified Agency with certified professionals in our team. We’re growing at a rapid pace and have already served over 300 clients since our launch in 2015. Our team of highly qualified and experienced digital marketing experts will guarantee an edge for your business over competitors.”
Inspirational Working on the Creative Sides of Things
According to Siddhi, the inspiration behind starting their own digital marketing agency was to create a place where people could come and get help with their digital marketing needs. Siddhi says, “We have always loved working on the creative side of things and wanted to help others in the same way.”
They started freelancing for companies that required help with their social media marketing, but it wasn’t long before they began asking Siddhi and her team to take on other projects as well. Siddhi quickly realized that there was a need for a company like theirs, so they took a leap of faith. Siddhi recollects, “We invested all our life savings and rented a small office. With three people and tons of hope, we started Brew My Idea.”
Surmounting the Challenges with Self-Belief
Siddhi says that the initial challenges that Brew My Idea had to face were varied:
Like any start-up, their first challenge was to find the right set of clients who were patient and could trust a young team. They were just 23 years old when Siddhi and her husband started Brew My Idea.
Siddhi states, “Once we signed our first five clients, the challenge was to manage the work efficiently and ensure we were paid timely at the same time.”
The next big challenge was hiring the right set of people. This would be their core team, and they had to ensure their belief in Brew My Idea and its vision since the team was still building their company culture.
Customer Centric Professional Approach
As a digital marketing agency, team Brew My Idea places customer satisfaction at the forefront of all their efforts. They are always trying to innovate and provide the best customer experience. The team has a customer-centric approach and always strive to provide its clients with the best possible solutions for their business needs.
The firm also has an excellent team of experts who understand the intricacies of digital marketing and can help reach goals with ease. Siddhi assures, “Our team is composed of many professionals from diverse backgrounds, enabling us to offer services in multiple areas such as social media marketing, website development, search engine optimization (SEO), email marketing, advertising campaigns, and more.”
Brand Brew My Idea’s USP
When asked what are the USPs that highlight your brand/company’s uniqueness in the industry you are catering to, Siddhi says that this is a question that they are often asked by their potential clients. The answer to this question is not one that is easy to give. It’s not something that you can put in a paragraph or two and say, ‘Oh well, our agency stands out because we do XYZ.’
However, she says, “We pride ourselves on the fact that we have the best team of digital marketers and designers in the industry. We work with select clients to create marketing campaigns that are tailored specifically for them and their business goals.
We also have a very unique approach when it comes to designing social media campaigns for our clients as well – we make sure that every campaign has an individualistic design. Our mission statement is simple: The best marketing strategy is the one that you can execute!”
Making fancy mood boards, projections, and plans are no good if you cannot execute them in a timely fashion. That is why Siddhi says, “We believe that the world is changing and so must marketing. We are not just a digital marketing agency; we are an innovation company.”
A Focused Counsel
As an experienced professional, Siddhi’s advice to the budding aspirants willing to enter the business world is to the mark. She says, “I would advise them to never give up and always keep their focus on what they want to achieve.”
They should also be open-minded and willing to learn from others. Focus on getting practical knowledge from every possible source – web, mentors, peers.
She adds, “I personally believe that it is imperative to find a good mentor for your career.” They will provide guidance and support, which is essential for growth.
At the same time, aspiring professionals should be aware of the competitive nature of the business world. They should have a clear vision of what they want to achieve in life. This will help them stay focused and work efficiently towards their goals. Look for new opportunities and never get complacent.
Optimum Possible Future
When asked how she is envisioning Brew My Idea’s operations with the emerging technologies and automated tools that are revolutionizing the business world by enabling innovations, Siddhi believes that the use of emerging technologies and automated tools has certainly changed the way we work. The increasing number of both clients and employees who are working remotely, and the adoption of new technologies have increased the need for effective collaboration.
The company’s operations will be revolutionized with the help of emerging technologies like AI, automation tools, and remote working. These changes will increase productivity and efficiency while lowering costs.
Thus, Siddhi concludes, “We envision a future where we can focus on what we do best in the least amount of time required and yet in the most optimal manner possible.”
