Amidst the COVID-19 outbreak, it is observed that sales and services for many companies have gone down a couple of notches. Most of the decrease in the sales is due to the lack of customer centric approach that a lot of companies exercise while selling their products. It just can’t be done online. The physical presence of the product, its feel, applicability, and a sense of personal touch for the customers helps in closing down the deal but as the worldwide lockdown has shut many one to one touch-points; it has become harder for a lot of customers as well as the businesses to facilitate an all-round buying experience.
A major hit due to this lockdown has been faced by the automobile sector, specifically the passenger car segment. This segment depends on test-drives of the vehicles and effective demonstrations for the same. But, because the public safety and healthcare have become a primary concern for many companies, enabling a robust sales and purchase experience has become a challenge.
To counter this prevailing adversity, BMW has come up with a unique solution for its prestigious clients. “At BMW, we are always looking for new ways to bring you joys,” says the BMW’s team. Even during such uncertain times, the company remains committed to bring joy right at your doorstep. BMW Contactless Experience is a digital-first purchase platform that gives customers all the benefits of a brick and mortar dealership, on a click of a button! Technically, wherever you go, the dealership follows. This experience lets you embrace joy right from the comfort of your home.
Now owning a BMW has just become easier. By visiting www.bmw.in one can easily access the portal and select his/her favorite BMW model. After selecting the model, the customers get to explore different customization options as per their liking and vision of how their BMW should look like from the inside as well as outside. Then saving the configuration for the customized setting, customers are redirected to the online shop page where they have to register themselves by creating a user id and password unique to their profile.
Once they are logged in, customers can select the dealership convenient for them from their local vicinity. That dealership will then help customers in receiving the necessary information on call or online through mail and other social media platforms while keeping them updated with recent dynamics and everything around the booking process. The selected dealership will play an active role in solving customer queries related to products and finance. Once all the queries have been solved and the customer is ready to purchase the desired BMW car, all he/she needs to do is click on the ‘buy online’ button and fill out all the formalities related to the purchasing decision.
After making the payment, through online channels of course, all that needs to be done by the customer is to be relaxed at home and let the team at BMW handle all the requisite procedures. Customers are ensured that they get completely sanitized brand new BMW car of their choosing at their doorstep with all the Pre-Delivery Assessments done without compromising on quality. On top of that, at the time of delivery, all the necessary documents are handed over to the customer in a sanitized envelope. “We are committed to bring you joy, no matter where you are,” shares the team at BMW. And that’s how BMW is going to facilitate a contactless experience by moving a step closer to you while keeping a safe distance. All we can say for now is that through this step, the car buying experience will definitely not remain the same. Let’s keep an eye out for this initiative taken by BMW and see how it fares out in the current market scenario.
Source Link: https://bmw-contactless.in/
