Women business leaders have come along a long way in today’s business eco-system and are playing a pivotal role by expanding new dimensions and are not shying away from limiting themselves. The evolution from homemakers to inspiring leaders is inspiring millions of other aspiring women professionals, who are in the process to make it to the big league. The present and the future of the Indian corporate fraternity are breaking the traditional shackles as the women are emerging as a stringent force to reckon with in the business community.
This excerpt exhibits the journey of one such dynamic professional, who has taken the center stage by the virtue of her determination, business acumen, and the inclination to delve deeper to understand perspectives and the human mind. Asmita Mishra – Co-founder & CMO of Epitome Research Services LLP has been at the forefront in shaping her professional life that has led her to be an inspiration for countless aspiring entrepreneurs. Having worked with multiple prestigious organizations and being a core member of various research projects, finally, she added wings to her entrepreneurial ambitions in 2016.
“Entrepreneurship is a serious commitment and one needs to have a nerve of steel to succeed”
With a demonstrated history of working in the market research industry for over a decade, Asmita is highly skilled in Market Research, Quantitative Research, Marketing Strategy, Advertising, and Customer Insight. Post-completion of PGDM in Mass Communication, she has also studied Advertising & Public relation from Indira School of Communication.
Her personal life is as exciting and interesting as her professional life. A travel enthusiast, she loves exploring new places, getting to know about new cultures, food, and people. By nature, she is a very organized person who needs to see everything in proper order – be it her home or office! Being disciplined and organized helps her to get more clarity in life. As a person, she has always aspired to be someone who is strong, loving, and working to her fullest potential.
The Light of Motivation
Asmita shares a very closely-knitted bond with her parents. She candidly admits that she is very fortunate to have such supportive parents in her life. She exclaims that her parents are the backbone of her success as they have always walked the extra miles while she explored potential opportunities in different cities. Her Father – Amar Deep Mishra is a VP-Network Department – Vodafone-Idea while her Mother – Neeta Mishra is a homemaker. As the guiding force in her life, Asmita’s parents have showered unconditional love and support that has fuelled her instincts to surpass every challenge and explore unexplored dimensions. She proudly adds – “They always dreamt of me achieving bigger goals in life”.
On the professional front, her business partner – Piyush Soni has played a dominant role in motivating her to start up her own venture. Her life-changing decision to quit her high-paying salary and settled job forced her to craft her own future path, which was definitely one of the toughest decision of her life. Also, the fact that Asmita was entering in a segment that already had a fierce market was also a deterrent that made her choice more difficult.
Perspective towards the ‘Male-Dominance’ in the Industry
Asmita strongly feels that if not in equal number, women are taking up strong roles and are being exemplary the way they are handling their role. She says, “I feel, a woman always bring something different to the table along with the required skills. As I am into this male -dominated domain, my first instinct is to working my way out through work which reaches out and shines for its quality”.
Right from the inception of Epitome, Asmita had a clear intent of empowering the women professionals by hiring and placing them at responsible levels in the organization. With time, Asmita has successfully managed to convert her thoughts into a practicality that sculpted Epitome to evolve as a platform of success, and determination for the professionals. Acknowledging the contribution from her colleagues, she picks a few of the quotes that inspire these women to cross the horizons.
Geeta Sarfale – Project Coordinator – Geeta follows and is hugely inspired by the below lines of Lady Gaga-
“Some Women Choose To Follow Men, and Some Choose to Follow Their Dreams. If you ‘re wondering which way to go, remember that your career will never wake up and tell you that is doesn’t like you anymore.”
Jury D’Costa – Project Coordinator
“I am a Woman, What’s your superpower?”
Risha Kapoor – Account Manager
“It took me quite long time to develop my confidence and now that I have it, I am not going to be silent and my confidence is something which wasn’t given to me but I had taken it.”
Asmita has a novel piece of advice for the women professionals who want to make it big in the marketing career. She exclaims, “Marketing is problem – solving and management. Women tend to be growth enablers and they always have been a good manager. Their emotional quotient is the strength along with management skills. Anyone who is inclined towards communication, marketing is the best role to understand things on-ground.” With years of experience, Asmita calls marketing as one of the most important aspects of work in today’s modern time. As people cannot work in insulation, and as work is for the people, educating and informing the people about the work also plays a dominant role in today’s business environment.
Exquisite Services
Honeywell | GFK | Ipsos | DELL | SBI | Coca-Cola | Unilever
Being associated with the above prestigious clientele, Epitome Research is a full-service market research agency. The journey that commenced with a capital of 15K has crossed a turnover of over 20 Cr in just a span of 3 years – this itself speaks about the volume of success and market penetration Epitome Research has done! Today with offices in Dubai, UAE and Dallas, USA, it has extended its dominance to international territories and is ranked amongst the matured players in the analytical research industry. Despite these milestones and moments, team Epitome is grounded and continues to reach the pinnacle of success.
Its core expertise is to collect brand advocate’s voice and analyze their opinion. It provides primary researches to its client at the Global level via both Qualitative and Quantitative methodologies. Offering diversified services dealing both in Quantitative and Qualitative market research, it assists its clients by forming business decisions, optimize strategies, fuel thought leadership, and drive headlines. The expert workforce is the most valuable asset for Epitome Research as the team carries extensive knowledge of the local market and experience in field-tab & market research at global level research. It has an in-house tool to conduct online market research and a mobile App- ‘Apptome’ that makes it easier for the clients to see and meet their respondents virtually.
Crafting the Roadmap Ahead
Having written a success story by the name of Epitome Research Services, Asmita carries a very optimistic outlook for the future. She adds that while the last 3 years have been nothing more than amazing and glorious, the next 5 years would be vital in building up a cohesive team and also to establish the entity in terms of marketing. Expansion in new countries like the UK and Singapore are the next set of milestones for Asmita and team.
Asmita Mishra – An Inspiring Tale Fostering Creativity and Innovation
