Arti Sudhir Nair: Founder and Director, Archiipedia

1. What is your philosophy of efficient leadership in a corporate setting?

I believe an effective leader should lead by example. Fostering an environment which inspires trust, confidence and respect towards the management, a feeling of connectedness, is key to employee retention. I would feel recognizing the right fit/skill for the right job and creating an equal opportunity environment, is key for progress of the company. Integrity in action and approach is vital to retain client respect and confidence in the leadership.

2. Given the chance, how would you redefine woman entrepreneurship?

Social conditioning and biases against women in entrepreneurship have to change. A woman’s natural intuition, care-taking managerial skills and ability to wear many hats at the same time can be an asset to any business..We need women entrepreneurs to be role models, dispelling myths and stereotypes. As a woman I would like to be that woman who helps and mentors other women ,and helps others pursue their dreams and passions.

3. What is Archiipedia all about?

Archiipedia Pvt Ltd owns and operates the online platform archiipedia.com
“Archiipedia –connect to create” is an award winning, first of its kind, online listing and advertising platform, for architects, interior designers, professionals, vendors and clients of building construction industry. Archiipedia promotes listed professionals and vendors and takes care of their digital marketing needs. Advertisements can be placed on archiipedia’s homepage, and so also product videos and services

4. What are your organization’s vision and core values?

Archiipedia’s vision is to one day provide a web-presence for every small or medium business owner (related to building construction industry). Archiipedia should be the most loved, trusted and respected platform in India. As an organization we value sincerity and integrity, trustworthiness, client value creation. Archiipedia believes in constantly striving to give the best services in an ethical and transparent manner.

5. What would you choose between following your passion and being practical? Why?

A lot of your entrepreneurial journey is about being patient and persevering through the tough times…I believe that following ones passion is key to ones happiness and a happy individual will eventually be a successful individual. I would always do what I am passionate about because passion can enthuse me to achieve the impossible and even create practical ways of achieving the same..When one is passionate about what she does or believes, one would strive to do the best.