Apple Will Give India More Attention by Making It a Separate Region

Apple

Apple Inc. is reorganizing the management of its international businesses to focus more on India, a sign of the country’s growing importance.

Overview

The change will mark the first time Apple will have its own sales region in India, which has seen a surge in demand. People who asked not to be identified because the move has not been announced will give the Asian country greater prominence within the tech giant.

Apple is changing its vice president in charge of India, the Middle East, the Mediterranean, and East Europe. With his departure, Apple promoted its head of India, who reported to Asseman. The executive in question, Ashish Chowdhary, will directly report to Michael Fenger, Apple’s Head of Product Sales.

The latest changes will affect Apple’s management structure, but not how it reports regional sales in public financial results. The company includes India in its Europe category, the Middle East, and Africa in those statements. It divides the world into four regions: America, Japan, and the rest of Asia Pacific.

End Note

Fenger and another vice president, Doug Beck, oversee Apple’s sales and international teams. Fenger is in charge of global hardware, services, and enterprise sales, while Beck is in order of health, education, and government. Both executives report to Cook, but neither is featured on Apple’s website alongside the CEO’s other direct subordinates.