According to a prominent Market Research Report, the global electronic components market is projected to grow at a Compound Annual Growth Rate (CAGR) of about 5.6 percent between 2019 and 2024. This electronic sector is ordinarily divided into electric utilities, consumer electronics, and general electronics. Within that, most of the development in the industry is driven by consumer electronics. Also, the inflation of smartphones, Artificial Intelligence, and voice recognition technologies and the replacement cycles and drop prices of several electronic appliances have been a few of the principal drivers of potential consumer electronics development in the market.
As a result of new technological expansions, consumer electronics has expanded and intertwined with several markets and businesses, including Applications, Application Development, Robots, Artificial Intelligence, and Customized Healthcare. Complementing these advancements are the businesses that rely on emerging technology in the consumer electronics market to drive strong growth.
Within such developments, our quest, The 20 Visionary Companies to Watch in 2020, took us to one such electronic brand that has contributed to the industry immensely. We are talking about Anker Innovations, a US-based multinational consumer electronics brand.
Founded in 2011 by a former Google employee- Steven Yang, Ankerquickly rose as an innovator and market leader in the electronic solutions. The objective at the time of inception was simple; to bring consumer affordable and high-quality consumer electronics. And today, the firm brings the same spirit of creativity to an array of exciting areas including automobiles, audio entertainment, and the evolving smart devices.
A Tech-savvy Leader
A charismatic personality, Gopal Jeyaraj is the Head of India and SAARC for Anker Innovation. Mr. Jeyaraj leads the firm with over 12 years of experience. Prior to this position, he has served companies such as D-Link, Ingram Micro, Redington and V5 Global in distinct roles and experiences in the IT/Telecom Industry. These roles have helped him to develop a remarkably strong approach to his present role.
At Anker Innovations, Mr. Jeyaraj manages all the operations in India related to Sales and Marketing. The charismatic leader focuses a considerable amount of his time on contemporary business development, and in 21 months, has started an association with almost all Leading Retailers and E-retailers in the country. Further, under his effective leadership, the firm looks to expand its reach to Nepal, Bangladesh, Sri Lanka, Mongolia, Pakistan, Maldives, and Kazakistan.
On a personal front, Mr. Jeyaraj is zealous about accessories and retail and has taken the challenge of making Anker as the most preferred brand of accessories across India. He specializes in reaching new heights of achievement with arduous work and dedication while leaving a mark of greatness on each level. He finds the best way to relax by reading books and listening to traditional/old Bollywood music.
The Core Philosophy
Anker specializes in offering people everything they need to be connected. The business is a leader in technology change and an innovator for smart devices for entertainment, transport, and smart homes across continents. The company relies on primary contact points across the nation to appeal to its discerning customers with a variety of innovative products and solutions.
Anker Innovations–the umbrella of five labels –Anker, Soundcore, Nebula, Eufy, and Roav–is one of the fastest-growing companies in the world. With up to 200 percent growth from the last year, Anker Innovations is on the course to become one of India’s top five accessories brands by 2021.
Under these brands, the firm leads the industry with:
- Smart Charging led by ANKER
- Smart Home: the destination for smart home products including the eufy Genie, an Alexa-enabled smart home speaker; RoboVac series of smart, robotic vacuums; and an ever-growing number of smart accessories including smart lights and smart plugs;
- Smart Entertainment: Led by Nebula line of smart, portable entertainment devices
- Smart Audio: led by SoundCore and Zolo lines of audio products including premium wireless headphones and speakers
- Smart Driving: Where Roav line of connected in-car products makes driving smarter and safer
Industry’s Response
In its journey of becoming a leading electronics brand, the industry has bestowed Anker Innovations with:
- 7 rank in 2018 Brand Z™ Chinese Global Brand Builders
- New product release in 2018
- Amazon Global Open Store Seller of the Year Award
- 2017 Award, JP Amazon Marketplace &JP Amazon Ranking Prize 2018-H1
- Five IF Design Awards and Four Red Dot Awards
- Nine Golden Point Design Award
- Ranked 8th on BrandZ™ ‘China’s Top 30 Outbound Brands’ list, 2017
To encapsulate, Anker Innovations, familiar for its battery packs and smartphone devices, has become a full-fledged hardware business, dipped its toes into a range of tech categories. The corporation is expanding and today, leads the industry as the parent company of five fundamental sub-brands, including Anker, Eufy, Roav, Nebula, and Zolo.
Visit www.anker-in.com to know more.
