Quality has always been a significant factor in our professional and personal lives. Premium quality is durable and provides complete satisfaction. Quality is the most desired and demanded principle in services, communication, personality, brand, productivity, and efficiency.
Quality improvement is required to establish credibility, gain respect, and attract business opportunities. Through customer engagement and loyalty, trusted quality leads to brand identity, which increases brand connect. Thus, in terms of international branding benchmarks, customization and uniformity ensure the quality of the offerings.
As a renowned Brand and Image Consultant, every organization and all professionals in need of brand creation, brand building, and image quality enhancement seek Anika Khara, a Brand Catalyst – catalyzing the process of empowering business organizations and professionals in championing their brand-building campaign.
Anika is a multifaceted professional who is also a knowledgeable nutritionist, corporate trainer, and life coach, offering a variety of life-enhancing skills and training that have polished their personalities and increased their efficiency. She is the Founder of Shiksha Trust, an NGO that provides education and other services to orphaned children. She Co-founded Women Business Cult, an all-women platform for networking, collaboration, and growth.
The Dynamic Saga
Anika has over 15 years of experience in Human Resource Management, Image Consulting, Brand Consulting, Personal Branding, and Nutrition, among other areas. She has assisted numerous business organizations with their brand image consulting activities, ranging from brand launch to developing effective marketing strategies and rebranding existing organizations.
Anika is a multifaceted professional who works as an image and brand consultant, fashion consultant, nutritionist, and corporate trainer. Through her brand-building strategies, she is an ideal solution provider for assisting organizations or individuals in developing a distinct identity.
Anika completed her image consulting education at The Tiara Institute in Pune, where she earned an MBA in Human Resource Management and Information Technology and a BCA in Computers. She graduated from the well-known Gloria Starr Image Consulting Training Institute with a Diploma (USA).
Anika is a passionate social worker who runs an NGO called Shiksha Trust, which cares for orphan children and holds numerous workshops for them. Anika, a dynamic professional, has been instrumental in business networking, collaboration, and empowerment as a co-founder of the all-women platform Women Business Cult.
Her strong commitment to her work has made her an effective and powerful business professional. Anika recently started working as the Chief Image and Fashion Consultant at DVAR Consultancy in Bhopal. Anika has received numerous awards in recent years from various government organizations and Business Award events across the country. Many media outlets and newspapers have published her articles. She has written over 500 blogs on health, lifestyle, branding, and other topics.
A Brand Influencer Inspired by People
Anika had always been a people person, even when working as a human resource director for several corporations. Her passion for people, fashion, and branding gradually led her to the image consulting profession, where she has encouraged and embraced others personally and professionally.
As a result, even as a branding strategist, she was able to join various organizations and businesses, enabling them to carve out a niche for themselves in the competitive world of business and branding. In today’s intense competition, every commercial or personal business requires organized branding and marketing activities. Positioning the company and its services correctly is critical to gaining more customers and making a profit.
Conquering Challenges with Commitments
“As we all know, no work is easy, and nothing comes without challenges,” Anika said of the difficulties she faced, adding, “And I believe we learn from our problems, and it even allows us to understand our own strengths and weaknesses better.” She revealed that she encountered numerous difficulties during her initial period. Initially, while establishing her market position, her unwavering dedication to her goals, combined with hard work and disciplined efforts, made things easier and fueled her journey to becoming the successful brand she is today.
She honestly admitted that many people were unaware of the concept of image and branding consulting, so it took her much effort to delve into the depths of branding needs and make a name for herself in the market.
A Committed Professional
Anika has built a solid reputation as a tenacious branding professional through her ability to complete tasks on time and within budget. This is one of the primary reasons that all of her customers, professionals, or organizations/corporate clients are pleased with her work and have a long-term relationship with her.
She exclaimed with a sparkle in her eyes, “The most important testimonial any company can get is to be referred by existing clients, and many clients have referred me in my career. The most important quality, I think, is to be committed to our work and fulfill all the requirements of our clients, making them feel like they are in the right place.”
The testimonials and thank-you notes she receives from clients in India and worldwide testifies to her immense popularity. Due to these factors, Anika is more satisfied with her efforts and hard work.
Flawless Brand Building
Anika’s core strength is developing a brand and doing so flawlessly. She has received numerous awards from various business and government organizations for her outstanding contributions. Anika’s insightful literary contributions have been covered and actively functional through her articles published in several national media houses and newspapers. Her creative intellect and innovative approach to communication have been reflected in approximately 500 blogs written on interesting topics such as health, lifestyle, branding, and so on.
Anika said, “I would say my main USP has always been true to my work and honesty to the clients. Hard work and commitment are the two stars that highlight your work in every way. Plus, loving what you do can take you to heights of success.”
Passionate Wisdom
Anika said, “There has been only one thing that I always believe in and even tell all the young entrepreneurs in my training and workshops- Love What You Do. Any career path becomes successful and significant only when we do it with full heart and dedication. Once you choose your path, never let any failure stop you from achieving your goals.”
On the Wings of Technology
According to her, technology and the latest tools are extremely important because they provide an easier, more reliable, more efficient, and fast working experience in the business world. Using cutting-edge tools and techniques enables businesses to gain control, optimize processes, and cut costs.
She says digital marketing techniques improve an organization’s performance, communication, and productivity. Anika concluded, “I have used many such services for my projects, from using technology to create Apps but even using some great tools to develop creatives for our workshops too. We need the latest technology to embrace and improve our efficiency as we are more creative.”
