He wanted to revolutionize the real estate sector with technology, and in his nearly two decades of career Gaurev Kapur, now a seasoned real estate professional, did exactly that. With his over 17 years of experience to the table along with being ‘LINKEDIN Top Real Estate Voice,‘ ‘ET 40 under 40 by Times Group,’ and ‘Master’s Degree from the University of Leeds, U.K, Gaurev is not just here to guide clients through transactions; he’s here to help them grow, learn, and succeed in their real estate endeavours with…
RealBetter: Revolutionizing Real Estate with Technology
While Gaurev’s consultancy business flourished, he recognized an unmet need in the market. Through years of hands-on experience, he realized the pain points that real estate agents face daily—most notably, the lack of technology solutions tailored to their unique needs. These challenges, which Gaurev experienced firsthand, inspired him to create a solution that would not only alleviate the struggles of agents but also drive greater efficiency and success across the industry.
Thus, RealBetter was born—India’s first modern B2B technology platform designed specifically for real estate agents. RealBetter is Gaurev’s latest and most ambitious venture, aiming to revolutionize the way agents operate by integrating cutting-edge technology into their everyday processes. RealBetter addresses key challenges in the industry, such as matching buyers to exact preferences, streamlining transactions between sellers and buyers, and optimizing customer engagement.
The platform also focuses on education, providing agents with training modules that cover essential skills such as negotiation tactics, customer engagement strategies, and effective presentations. RealBetter empowers real estate professionals to enhance their productivity, improve client satisfaction, and ultimately increase their income.
RealBetter’s value proposition lies in its ability to bring agents and developers together, creating a unified space where professionals can make informed buying and selling decisions. Gaurev envisions a future where technology plays an integral role in real estate transactions, enabling agents to work smarter, not harder.
A Journey Rooted in Passion for Real Estate
Through his consultancy business, Golden Bricks, and his latest venture, RealBetter, Gaurev is dedicated to reinventing the real estate experience, making it more accessible and efficient for everyone involved.
Gaurev’s journey began with a deep-rooted passion for real estate and a desire to solve problems for others. After earning his master’s degree from the University of Leeds, U.K., Gaurev returned to India with a vision to build something impactful in the real estate sector. He successfully founded Golden Bricks, a family consultancy business in Gurgaon, which has since become a trusted name in the region’s real estate market, servicing both residential and commercial clients.
Gaurev’s approach to real estate has always been centred around relationships—whether it’s building long-term connections with clients or forging partnerships with developers, builders, and fellow agents. His commitment to client satisfaction is unwavering, as he believes trust and transparency are vital for success in the real estate sector. Through his consultancy, he has helped numerous families and businesses realize their dreams by offering tailored solutions and guiding them through the complexities of real estate transactions.
In an industry often characterized by challenges, Gaurev thrives on finding solutions. His focused approach and deep understanding of market dynamics have enabled him to navigate the ever-evolving real estate landscape. This ability to anticipate trends and respond to market shifts has been crucial in establishing Golden Bricks as a leader in its field.
Innovating Real Estate with Expertise and Vision
With nearly two decades of experience in the real estate industry, Gaurev has carved out a reputation as a trusted leader and innovator. His career began with a keen focus on understanding the intricacies of the real estate market, particularly the challenges faced by agents and builders in a highly competitive and fragmented environment like Gurgaon. As the founder of Golden Bricks, a thriving consultancy business, Gaurev worked closely with top builders and developers, building strong relationships across the real estate community in both Gurgaon and Delhi. His expertise spans both residential and commercial segments, and under his leadership, Golden Bricks expanded internationally with offices in Gurgaon and Dubai, supported by a team of more than 70 sales professionals.
Gaurev’s vast experience, paired with his deep domain knowledge, has positioned him as a problem-solver for the real estate sector. This led him to create RealBetter, India’s first B2B tech platform for real estate professionals. RealBetter leverages AI to bridge the gap between agents and builders, streamlining buy-and-sell operations and empowering agents to double their income using technology. Gaurev’s hands-on experience, combined with his forward-thinking approach, continues to redefine the real estate landscape.
Building a Strong Foundation Through Education
From an early age, Gaurev was drawn to the complexities of the real estate world, fascinated by the idea of transforming spaces and helping people find their dream homes. His journey wasn’t just about closing deals—it was about learning the art of problem-solving and understanding what truly makes the industry tick. Over time, this passion grew into a deep love for real estate, and it’s this love that drives him to share his knowledge with others.
Gaurev’s educational journey laid a solid foundation for his future entrepreneurial ventures. He began his academic pursuit with a Bachelor of Business Administration (BBA) in Marketing from Jagan Institute of Management Studies (JIMS Rohini), where he gained a strong grasp of business fundamentals and developed a keen interest in marketing strategies. His undergraduate experience equipped him with the skills necessary to understand market dynamics and consumer behaviour, preparing him for the challenges of the real estate industry.
Eager to deepen his expertise, Gaurev went on to earn a Master of Science (MSc) in International Marketing from the University of Leeds in the UK, a prestigious institution known for its global perspective on business. This advanced degree broadened his understanding of international markets, allowing him to approach real estate with a global outlook. It also sharpened his ability to innovate and develop marketing strategies, which have been instrumental in the growth of both Golden Bricks and RealBetter. His academic background, combined with his industry experience, has enabled Gaurev to create value-driven, customer-centric real estate solutions.
A Vision for the Future
Gaurev is passionate about technology and its potential to transform the real estate industry. He strongly believes that “going digital is the only way forward,” and this conviction has fueled his drive to develop tech-driven solutions for real estate professionals. RealBetter is just the beginning of Gaurev’s vision to integrate technology into every aspect of real estate operations.
Looking to the future, Gaurev plans to expand RealBetter’s offerings, incorporating advanced features like artificial intelligence (AI) to provide even more personalized solutions for agents and their clients. He envisions a platform where data analytics, predictive modelling, and AI-driven insights become essential tools for agents to understand market trends and client preferences better.
Gaurev’s ultimate goal is to create an ecosystem where real estate agents are not only more efficient but also more knowledgeable. He believes that technology has the power to enhance agents’ capabilities, allowing them to deliver better results for their clients. Through RealBetter, Gaurev is working to ensure that agents are equipped with the right tools to succeed in a fast-paced, competitive market.
A Client-Centric Approach
At the heart of Gaurev’s success is his unwavering commitment to client satisfaction. He has always believed that trust is the foundation of any successful real estate transaction. This philosophy has guided his interactions with clients, and it is a core value that he instils in his team at both Golden Bricks and RealBetter.
Gaurev’s client-centric approach involves
- Listening carefully to clients’ needs,
- Offering personalized solutions and
- Ensuring that every transaction is transparent and smooth.
He understands that real estate is not just about buying and selling property—it’s about helping individuals and families achieve their dreams.
His dedication to building long-term relationships with clients has earned him a reputation for excellence, and it is this commitment to service that drives his continued success in the industry.
Advice for Aspiring Leaders
Gaurev’s journey in real estate offers valuable lessons for aspiring leaders and entrepreneurs. One of his key pieces of advice is to always be open to innovation. He firmly believes that the real estate industry, like many others, is undergoing a digital transformation, and those who embrace technology will be better positioned for long-term success.
“Innovation is the key to staying ahead in this competitive market,” Gaurev says. “Whether it’s leveraging new technologies or finding creative ways to solve problems, the ability to innovate sets you apart.”
He also emphasizes the importance of adaptability. The real estate market is constantly changing, and leaders must be flexible enough to navigate these shifts while continuing to deliver value to clients and partners. Being adaptable, according to Gaurev, means being proactive in understanding market trends, listening to client feedback, and adjusting strategies accordingly.
Lastly, Gaurev highlights the significance of mentorship. He believes that true leaders are those who not only succeed themselves but also help others grow. Throughout his career, Gaurev has taken great pride in mentoring younger professionals, sharing his knowledge and experience to help them succeed in the industry. His ability to educate and guide others has made him a respected figure in the real estate community.
