Today, psychotherapy has been identified as a procedure that not only treats behavioral patterns but also eases patients who are suffering from cancer and neurological problems. It is now gradually growing as a distinct sphere in treating patients with a variety of verbal and psychological techniques. Combined with medications, this strategy is utilized by professionals to constitute a healthy lifestyle with regular exercise, required nutrients, and adequate sleep.
It has been found that with psychotherapy, over 75 percent of people have improved their lifestyle and recovered perfectly from their disability, medical, and other behavioural conditions. Several healthcare professionals have linked this approach with their treatment methods to favourably change the working pattern of their patient’s brain and body.
Collaborating with different healthcare experts to design components with functional outcomes, these therapists perform multiple treatment settings to treat patients during every stage of their diagnosis.
AMRI Hospitals – a prominent healthcare facility specialized in treating cardiovascular disease, cancer, congenital disorders, neurological problems, and other gastroenterological issues is among the renowned providers with strong roots in medical practice since 1996.
Mr. Rupak Barua – Group CEO and Director, instituted AMRI Hospitals in the eastern region of India, which currently serves patients aided by more than 1200 doctors. His decades of dedication and determination in the medical sector have shaped CMRI (Calcutta Medical Research Institute) into a reliable and ardent corporate healthcare service. Along with his proficient planning with effective strategies, he catered to various reputed hospitals and skilfully carved a place for himself in the healthcare industry.
Following are the highlights from the interview on how the trusted healthcare provider is equipping their patients with valued and high-quality service.
- Kindly brief us about the hospital and its initial journey
AMRI Hospitals is one of the leading private healthcare providers of Eastern India, with four super specialty hospitals at Dhakuria, Mukundapur, and Salt Lake, in Kolkata, and at Bhubaneswar, Odisha, along with a state-of- the-art day-care centre on Southern Avenue, Kolkata. The Group serves around 3.5 lakh patients annually, conducting more than 15,000 successful surgeries, backed by a roster of 1,200+ doctors and a well-trained force of nursing & paramedical staff, across more than 1,000 beds.
2. Brief us about the Founder/CEO
Group CEO, Mr. Rupak Barua, a veteran in Eastern India’s healthcare sector, took up the reins of the Group in 2014. Having a post-graduate degree in marketing, he also successfully pursued MDPs from IIM Ahmedabad and IIM- Calcutta. He is the Co-Chairman, Healthcare Sub Committee of CII (Eastern Regions), and a National Industry Expert in CII’s National Skills Council, besides being an active member of the Indian Chamber of Commerce (ICC) and several other industries and social bodies.
- Brief us about the services that the hospital offers. AMRI Hospitals, through its four multi-specialty tertiary hospitals, provides a range of super speciality services in cardiology, oncology, neurology, gastroenterology, orthopaedics, besides offering several specialized clinics for targeted treatments in ENT, spine, reconstructive surgery, laser surgery, etc.
- What are the unique propositions that the centre offers giving it an edge over competitors?
The focus of AMRI Hospitals has always been on providing the best treatment protocols to patients, backed by advanced technology, which ensures quality medical outcomes. The hospital group boasts of some of the best physicians and surgeons, trained at the best medical schools from across the world, who continue to upgrade their skills and technical knowledge in a bid to strive for the stated goal of quality and affordable treatment.
5. What are the challenges that hospitals across the country are facing?
One of the primary challenges hospitals across the country are facing is the high cost of advanced technology. In order to ensure better treatment protocols and medical outcomes, it is mandatory to invest in the latest technology. However, the high cost of such technologies and equipment often makes it hard to afford for general patients. Hospitals and healthcare support advocacy bodies have often pointed out that lessening the burden of duties and taxes on such products would make it easier for hospitals to provide better services to patients.
6. Please share the latest technology that the hospital is utilizing to offer better services to patients.
AMRI Hospitals has always made it a point to invest in the latest technologies. One such technology is O-ARM, which makes conducting spinal surgeries more precise and offers much better medical outcomes. AMRI has also been investing in the latest technologies like endoscopic surgery, laser surgery, and even robotic surgery.
- How does the hospital intend to handle its Societal Responsibility? Please mention any special charity or program as such.
AMRI Hospitals takes special efforts to fulfil its social responsibility by conducting free health check-up camps across Eastern India for various age and income groups. Recently, on World AIDS Day, the group conducted a free HIV test camp for sex workers at a red-light district in Kolkata. The Group hospitals have also been investing heavily in spreading awareness on various diseases like cardiac problems, diabetes, kidney ailments, etc.
- How is the hospital utilizing technology for hospital management?
The hospital group has put in place several measures that will help it sail into the coming decades, where healthcare will be more focused on technology. While the Group has already set a deadline of 2022 to turn the whole process of patient registration, discharge, and prescriptions paperless, internally, too, constant changes are being made to make the systems and processes smoother and free of human errors.
- Share with us the hospital’s views and measures taken regarding personalized healthcare.
AMRI Hospitals, through its various tie-ups with external agencies, are working on making home healthcare service an important feature, offering personalized care and services to patients, particularly the elderly. The Group already has launched a service targeted at NRIs, who have parents living in India, so that they can have peace of mind even from afar, confidently knowing that their parents will be taken care of both in cases of emergencies and for routine check-ups.
- Brief us about the hospital’s future
AMRI Hospitals has not only been going strong, but it also continues to remain among the top private healthcare service providers in Eastern India. The Group, which currently has 1,000 beds across its four units in Kolkata and Bhubaneshwar, plans to add 800 more beds, at its Mukundapur unit in Kolkata, besides being in the process of setting up a specialized cancer hospital at Bhubaneswar, and a large project at Rajarhat New Town. The Group, which is making its presence felt across the North East, and even in neighbouring countries like Bangladesh, Nepal, and Myanmar, foresees a future that is not just worth looking forward to, but exciting as well.
