Amazon is poised to surpass $13 billion in cumulative e-commerce exports from India by the close of 2024, according to an announcement made on Thursday. The company’s continued export growth is driven by an expanding base of sellers and a diverse range of products, said Bhupen Wakankar, Director of Global Trade at Amazon India.
Amazon’s export initiative, part of its Global Selling Program launched in 2015, has seen significant traction, particularly among small and medium-sized enterprises (SMEs). The company initially started with just 100 sellers. By this year, that number has surged to over 150,000, up from 125,000 in 2022. The primary export markets for Indian sellers on Amazon’s platform are the U.S., U.K., and Canada.
“India’s sellers have embraced the global marketplace, allowing us to reach $13 billion in cumulative exports this year. We’re confident that we will meet our $20 billion target by 2025, given the current growth trajectory,” Wakankar stated.
Amazon’s export journey began slowly, with the first $8 billion milestone taking eight years to achieve. However, the pace has accelerated significantly, with the company adding an additional $5 billion in exports within the past year. This growth is fueled by increased e-commerce adoption across India, especially in regions like Gujarat’s Anand, Tamil Nadu’s Karur, and Uttar Pradesh’s Moradabad. Categories such as beauty, health, personal care, toys, and home goods have seen particularly strong demand.
Amazon’s significant investment in India plays a crucial role in enabling this growth. Competing with Walmart’s Flipkart and local players like Meesho, the company has invested heavily in infrastructure, seller support, and product offerings. In 2023, CEO Andy Jassy announced an additional $15 billion investment in India, bringing Amazon’s total commitment in the country to $26 billion by 2030.
With this robust strategy and investment, Amazon is well on its way to achieving its ambitious export targets, solidifying India’s position as a key global market.
Read More: Click Here
