In building a culture of learning and innovation-driven by purpose, collaborative dreamers – users, creators, and influencers of industry research – must come together. And create an ecosystem where they can discover and shape research. It will make research more contextual, democratic, and interactive. Before twimbit’s arrival, the research industry was fragmented and linear. That made it expensive, inefficient, and inaccessible.
But today, decision-makers, sellers to the industries like banking, telecom, EX, CX, cloud, and people in those functional careers are reaping the benefits of this pretty new perspective to research, a revolution.
Yet, he thinks that he is still a beginner in this journey. It was not long ago when he was roaming the streets, finding small gigs to help with his hobby of fiddling with computers. He was always fascinated with tech but never knew about the career streams that would eventually help him find his purpose. So, he left that decision to destiny.
During his college days, he founded his first start-up that provided web and app services. Though this was not a big hit, it helped him and some of his buddies in generating a bit of side income. He also got several opportunities to work with organisations and start-ups abroad.
He then worked with a hotel AI start-up and learned the skill of end-to-end tech solution delivery. This hands-on experience encouraged him to found his second start-up – it was a flop as soon as he found it, despite winning several prizes and gaining recognition. But where there is a will, there is a way.
Little did Aman Sharma know that this was just an opportunity that bumped him to be Co-founder and CTO of twimbit. While small in experience but strong in intent, he overcame the imposter within him and is continuing to learn and do better every day.
twimbit team is now fifty and has achieved what other organisations struggle with for years: a solid foundational team of smart creatives and an open culture that oozes innovations.
The successful ride of one of the ‘Business Achievers Making a Difference – 2022’ continues…
On the Journey of Insights
With the ever-changing worldview, it is crucial for one to be up-to-date with innovation opportunities, backed by insights to make personal and business decisions. twimbit aims to become the platform for individuals and teams to discover innovation opportunities. The company provides complete readiness to drive impact with the learn-ideate-collaborate principal.
It is building an ecosystem that personalises the insights consumption journey and helps the firm and its team grow. It brings in experts and partner with other thought-leading firms to drive this impact together. twimbit’s ultimate goal is to help individuals and teams become future-ready.
Tweaking into the Pandemic
According to Aman Sharma, they surely had some hiccups in the beginning, but they were intrinsically prepared for such a challenge. When the pandemic started, they were a small team of twenty folks distributed across parts of India, Malaysia, and Singapore, so, in a way, remote-ready. They learned and adapted their way around over time. As mentioned earlier, there are now fifty of them, and the system has improved a lot. Their efficiency and productivity are better than ever. It is much clearer for them to remain fully remote forever.
They did not delay the decision of going remote – not even by a bit and were excited to see how they could do better with this challenge. They used many tools to make them a cloud-settled company. Communication happens on Microsoft Teams, automation tasks on Monday.com, notes, and collaboration on Notion. The engineering team is already using best-in-class tools with cloud-based continuous integration and delivery, which helps them deliver releases faster.
More than tools, they also looked at how they could tweak the company culture to harmonise a remote setup. This included frequent team and companywide gatherings, games, challenges, and more fun stuff. But most vital was individual growth and development.
Circles of Tech-Evolution
Aman Sharma’s view on AI/ML is non-political but rather more technical. To him, it is more of the abstraction of years of technologies as a new functionality – like other circles of evolution. He says that any business should start with bare-minimal tech first, focusing on priorities and then gradually looking towards optimising different steps in the whole chain.
The focus must be customer experience, providing them with integrated, end-to-end journeys. For instance, they started with a normal publishing setup, but as they advanced their journey, they optimised every step. This included a myriad of things running in a sequence – from understanding the audience’s needs using analytics tools and knowledge discovery, speech to text conversions, then SEO and readability recommendations, natural language processing to tag and classify insights, and finally personalising the App and search to accommodate every individual’s needs. They kept the customer experience on high priority and then leveraged AI to improve the experience.
Leader’s Reasoning
Aman Sharma thinks that in the pursuit of continued business success, companies sometimes get lost and steer away from what they were meant to do. However, the main reason for any business to exist is to cater to the customer’s needs.
Customer success must, therefore, be the primary criterion in KPI measurement. Therefore, one should define metrics that correlate with and are proportional to customer success,
- Invest in exploring hidden opportunities that make the customers successful
- Don’t leave it to the customer’s effort for them to be successful on the platform
- Figure out what you aim to provide across the following areas:
-Functional – Represents a goal or task your customer is trying to achieve
-Emotional – Addresses the feelings aspect
-Social – Concerns on how an individual wants to be perceived
-Aspirational – What motivates people?
- Intrinsically aim for the Net Promoter Score through actions that encourage the customers
- Imagine more end-to-end user journeys that take care of everything by,
-Integrating solutions
-Engaging each customer as partners
-Providing customised support
-Supporting a full range of jobs to be done
-Charging for outcomes
Discovering and Shaping the Future
Talking about his vision for the twimbit’s future, Aman Sharma says, “While continuing the path of innovation and platform optimisation, our goal this year is to bring one vision and one voice to the organisation’s front”. This is by,
- Keeping customer success as the criterion of business success
- Focusing on ten innovation opportunities that are most important to organisations
- Partnering and having a community with different thought leaders under one ecosystem
- Improving platform retention and engagement
- More leadership and development opportunities for the team
