Digital is the new analog not because it’s simple but simply because it’s all-pervasive, in your face, and not in a condition to move away anytime soon. With practically every aspect of communication going the digital way, you are ‘online’ whether you like it or not and whether you want it or not, especially if you are searching for a drywall take off service.
Online you shall be. Advertising there though is entirely upon one’s needs and initiatives. Also, where you have made up your mind to advertise your business online, you ought to, among other things, do the following diligently and intelligently:
1. Find yourself a niche!
If you don’t have a niche, you could just be ambling in cyberspace without a clue as to what to do? It would then not be marketing but simply put, a waste of time! If you think you don’t have a niche or can’t have a niche, try picking up something that people want all the time such as graphic designing, writing, blogging. Anything where you could be of help to others. Read a lot and establish a measure of understanding of the field such that your would-be clients consider you a sort of authority and give you business without having doubts about your abilities. THIS TAKES TIME, BUT IT IS BETTER THAN WASTING TIME JUST AMBLING ON SOCIAL MEDIA SITES!
2. Write blogs & have that published/ linked to Quora
One of the best ways to show one’s prowess in a subject is to write authoritative blogs and articles. The former can go to one’s website and social media pages while the latter can go to LinkedIn and Quora. Both of which are known to publish serious articles which have the ability to garner good readership
3. Write SEO stuff with correct information and details
Writing interesting blogs is one thing and writing it with the intent of attracting the search engine’s attention is quite another. But if one has done the exercise of getting the right keywords, the issue can be considered all but solved. Organic readership takes time and there is nothing against keyword-related SEO searches. That being the case, it makes immense sense to select the right keywords and use them efficiently.
4. Use WhatsApp Business
WhatsApp Business has additional features as compared to the standard WhatsApp like giving complete details of one’s business besides inviting prospective parties to contact you with easily-usable links. In any case, it’s for free and there are lots of those who use WhatsApp extensively. Make relevant tags and see your business grow!
5. Use the services of influencers
If your product is good and serves people’s needs, there’s nothing better than the services of influencers who act as the perfect salesperson. They can sell ‘you’ without anyone noticing. They sell your identity in a very subtle manner. Given their influence in their social-media circle where they may be considered someone with authority, a business going online can expect good publicity and connects. Good, known influencers are known to do wonders for a product’s reputation and standing. It’s like standing in the company of a known specialist in the field in whom people believe. Your doors open WIDE!
6. Use you-tube judiciously
Whether you need videos or not, you need videos. And that is so because there’s nothing like moving and conversing to influence an idea. It’s the essential difference between a book and a movie made from the book. In parts, the book may seem good, but in most others, the book is no comparison to the movie. In the same way, whatever you do to earn people’s attention, never neglect the influence of movies, videos and moving pictures.
7. Create your own WhatsApp and email group
A dedicated WhatsApp group is an asset- unless they plan to leave! To keep their interest intact, keep sending interesting articles so that they don’t get bored and depart subsequently. A WhatsApp group, in fact, can establish one’s credentials as a thought leader.
8. Check out specific groups on Facebook and LinkedIn, and engage them with meaningful content
As with the WhatsApp group, the same strategy of communicating meaningful content ought to be done on specified forums online, be it on Facebook and LinkedIn. Select forums carefully and so too the content you intend to post. Do not cut & paste stuff, as the same may be deemed spam and instead of gaining traction, you just may get chucked out of the group itself. Be clear and be careful because one wrong post, will make all of your hard work could be gone for good.
9. Engage with people offline as well on the right forums
On average, it takes a minimum of 6 months to convince people online of one’s credentials. During that time, it makes sense to interact with people offline as well. Going to the right forums, being seen with the right set of people, and engaging them constructively can be a great way to advertise and increase business online. Though not strictly in the realms of online business, it nevertheless helps as you may unexpectedly find a connect which may open your doors in the right places.
10. List on google local BUT post something every now and then
Google local is a great way to advertise for free in the local area. But as is the case with anything that comes free, the entire world and its grandfather are already there doing the same things. With so much competition to advertise and sell, one has to work extra and work very hard, keep sending & posting interesting stuff every now and then.
11. Complete your contact details on Google search and on other search engines and if possible, include a QR code and testimonials
In the heat of the moment or sometimes out of sheer forgetfulness we do not complete our profile on important websites and search engines like google. Despite being a free service, the correct information sometimes doesn’t get reflected at the right place and time simply because the same has not been completed. Take time, think and then put information in the correct places. Also remember, the same information goes to a lot of people both right and wrong. You ought to be ready to deal with the latter types-effectively!
