Aditya Birla Fashion and Retail Ltd (ABFRL) has made its debut in the Middle East market with the inauguration of a Louis Philippe store in the UAE. Spanning 2,000 square feet, the new outlet showcases a selection of formal and semi-formal attire along with accessories for men. As a division of the Aditya Birla Group, ABFRL intends to further bolster its retail footprint in the Middle East by introducing additional Exclusive Brand Outlets (EBOs) for its diverse range of brands in the area.
Jacob John, President – Premium Brands at ABFRL, expressed the significance of this milestone for the company and its excitement about growth prospects in the UAE. He mentioned that the UAE, with its numerous promising shopping destinations, provides an excellent opportunity for the Louis Philippe brand to make a strong impression.
Louis Philippe is known for its premium men’s fashion and aims to capture the essence of elegant wear. The expansion into the Middle East is part of ABFRL’s strategic growth plans, which include increasing its retail footprint and introducing more EBOs across the region.
ABFRL boasts a brand portfolio that includes renowned labels like Louis Philippe, Van Heusen, Allen Solly, and Peter England. The company’s foray into the Middle East market underscores its dedication to broadening its international footprint and serving a broader demographic of style-savvy customers.
