On Tuesday, 13th July 2022, The Association of Mutual Funds in India (AMFI), has introduced a mutual fund (MF) distributor recruitment campaign, “Karein Shuru?” (Can we start?)
This is a broad campaign which involves commercial films to strengthen the need and desirability of MF distribution as a career choice with long-term earning capability for people with entrepreneurial ambitions.
There are four television commercials, as a part of this campaign which depicts how individuals like fresh college graduates, people in rural India, mid-career professionals or small business owners- have selected Mutual Fund Distribution as a career. People can watch these commercials on digital ads, TV, and Print newspapers.