India’s Tablet Market Booms 46% in Q3 2024, led by Apple and Samsung

India’s tablet market grew at a healthy 46% year on year and 79% quarter on quarter, according to a recent report by Cybermedia Research (CMR). Primarily driven by consumer demand for 5G-enabled tablets and upgradation towards premium devices, this was the third consecutive quarter of growth for the tablet market during the festive season. 

The INR 20,000 to INR 30,000 range for tablets saw a growth of 108 per cent more toward high-end tablets, while Wi-Fi-only models continued to enjoy an edge and accounted for a 62 percent market share. However, the 5G models have made tremendous ground and taken a 19 percent market share as consumers are hunting for uninterrupted access for mobile use. 

Dominating the market share, Apple took the lead with 34% share and impressive growth of 95% YoY.  iPad 10 series, which accounted for 60% of Apple’s shipment of tablets. With a 25% market share, Samsung positioned itself as the leader and registered a 70% YoY growth mainly by the Galaxy A9 Plus 5G that comprised more than half of its tablet shipments. 

Xiaomi also saw strong performance, growing by 146% YoY, with the Redmi Pad models becoming particularly popular in India’s price-sensitive market. In contrast, Lenovo experienced a 13% decline in sales, while OnePlus continued to gain traction, reporting a 97% YoY growth with its Pad Go Wi-Fi series. 

Looking ahead, CMR anticipates that the tablet market in India will continue growing. For the rest of 2024, it is estimated the market will expand by around 10-15%. The growth is likely to stem from elevated consumer preference for premium and value-for-money tablets besides commercial demand from various sectors like education, healthcare, and hospitality. 

An aspect to be noted here is that the growing interest in 5G and high-performance tablets will further illustrate the changing preferences of Indian consumers who are constantly seeking highly advanced and versatile devices.