The global-scale disruption brought about by the COVID-19 pandemic emphasized the utmost importance of healthcare infrastructure and the logistics that support it. What it taught us as humanity, and as a country with the biggest population in the world, is to foster the current generation of healthcare providers with futuristic critical care SCM and logistics providing supreme companies like Jeena Criticare Logistics Pvt Ltd.
A Vital Link to Survival
Jeena Criticare Logistics vitality could be grasped from many incidences. Sharing one incident, the company’s Director Anil Agarwal, says, “Although there are many instances wherein we displayed exemplary work, I would like to highlight one case study that raises our bar as a logistics solution provider.
After India went into a complete lockdown on the 24th of March 2020, we received a call from ICMR on the 27th of March for the ground handling and transportation of COVID-19 shipments. The unavailability of transportation modes at that point in time was my biggest concern, so I was unsure of rendering our services. The very next day, they came back with a solution wherein I was informed about the deployment of Air India flights and Indian Air Force flights, and we were entrusted with the responsibility of ground handling of COVID-19 material, including PPE kits, RT PCR kits, testing kits, masks, etc. I took two days to plan this with my team. I scheduled a call with our 225 staff pan India and explained the solemnity of the task. It was a clear direction from my end to the team that this is not a simple task but a service to humanity. To my surprise, the very next day, all 225 people confirmed to shoulder this responsibility with complete resoluteness. After an intensive discussion with the board members, I extended my confirmation to ICMR, and from 1st April onwards, everyone was on the field handling 15-20 Tons of shipment daily. For the next two months, they worked for 20 hours at a stretch every single day. It couldn’t have been possible without ICMR’s authorization of having our vehicles on the road and my team’s unwavering commitment to serve the nation in its hours of crisis despite major setbacks such as unavailability of food, water, transportation, and potential health risks.”
It is in the face of formidable challenges that enterprises such as Jeena Criticare Logistics have emerged as the foremost leaders in this domain. Its role extends beyond being merely noteworthy; it is foundational to our collective health and well-being.
Winning Over the Crisis
Anil Agarwal recalls that the COVID-19 pandemic ushered in one of the most challenging phases for Jeena Criticare Logistics, underscoring the resolute and unyielding spirit of their team. In a time when the world was gripped by uncertainty and turmoil, this determined team rose to the occasion, demonstrating that unwavering dedication can conquer all odds.
Jeena Criticare Logistics was instrumental in facilitating the operations of India’s premier medical organizations, including the Indian Council of Medical Research (ICMR) and the Serum Institute of India, in distributing vital COVID-19 test samples and life-saving vaccines nationwide. They even held the distinction of being one of the official entities entrusted with distributing Covishield to private hospitals throughout the country. The challenges encountered during this period were immense. Yet, the team at Jeena Criticare Logistics displayed unwavering commitment, going above and beyond the call of duty to ensure that deliveries remained uninterrupted and occurred seamlessly. It is noteworthy that the shipments they handled were not only time-sensitive but also sensitive to temperature variations. Nevertheless, they executed these critical deliveries exceptionally efficiently, achieving record delivery times of eight to twelve hours across India.
As the world confronted a healthcare emergency, Jeena Criticare Logistics shone as a symbol of optimism, showcasing that the seamless integration of healthcare and logistics is often the decisive factor between life and death. Rajib and his team’s forward-thinking approach to managing critical care supply chains has not only shown us a path through adversity but has also emphasized that, in times of crisis, logistics is more than just a business—it is a vital link to survival.
The Inspectional Saga
Anil Agarwal embarked on his professional journey as a general courier and cargo specialist, immersing himself in the multifaceted world of logistics. However, it wasn’t long before he sensed a significant shift in his professional interests. Critical logistics, a domain gaining prominence in India, was particularly fascinating for him primarily because it aligned with his desire to address pressing and time-sensitive needs. As he ventured into this highly specialized sector, Anil Agarwal quickly grasped the complex nature of this dynamic industry. Each day brought new challenges, and he had to endure intense competition to secure his place. Since then, his voyage with Jeena Criticare Logistics has been profound and fruitful. Remarkably, Anil Agarwal has now completed an impressive 39 years in this ever-evolving and demanding field, demonstrating his dedication and unwavering commitment to critical logistics.
Today, Jeena Criticare Logistics has emerged as one of the fastest-growing logistics companies. At the helm of this remarkable journey is Anil Agarwal. He shares, “Our guiding philosophy has always been attending to urgent needs that have propelled the success of our organization. We have expertise in handling critical shipments that are time and temperature-sensitive in nature. Thus, we understand the importance of urgency.”
This focus on precision and promptness has paved the way for Jeena Criticare Logistics to become the fastest-growing logistics company, cementing its reputation as an indispensable player in the industry.
An Effectively Principled Approach
The logistics landscape is continually evolving. According to Anil Agarwal, a constantly changing segment requires agile strategies for businesses to survive and thrive. Logistics is one such industry greatly influenced by several factors. Hence, it is never the same. He states, “Our motto is to stay competitive, relevant and ahead of the curve by building on highly adaptable strategies and contingency plans.”
He ensures that they watch out for industry trends and strive to provide innovative solutions to customers tailored to their requirements. “Our technology initiatives facilitate us to curate our solutions in a way that they are not only avant-garde but also up-to-date,” says Anil Agarwal.
Shedding light on the approach to leadership and team building within the organization, Anil Agarwal says that he always believed that good leaders motivate their team members to excel at what they do and empower them to make crucial decisions. “This has been my approach within the organization. I have inculcated a sense of responsibility in my team, due to which my leadership is devoid of micro-management. I know for sure that my team is capable of tackling all odds. My team always has my back whenever they need my guidance or suggestions.”
Seamless supply chain management and efficient delivery mechanisms form the backbone of Jeena Criticare Logistics’ service. “And we tend to improve our service standards with every shipment delivered by benchmarking ourselves to the highest industry standards. This benchmarking at regular intervals helps us to excel in customer expectations and provide top-notch service 24*7*365 days irrespective of any adversities,” claims Anil Agarwal.
Commitment to Excellence and Innovation
Highlighting the core services they provide, he says, “Our core service offering is handling critical needs of industries.” Although they primarily focus on pharmaceutical and healthcare, they are also equipped to handle any critical time and temperature-sensitive shipment from any industry, be it textile, electronics, automobile, IT and communication, spare part manufacturing, etc.
“We consider Next Flight Out (NFO) service as the differentiating factor, which certainly sets us apart from firms.” Jeena Criticare Logistics has a track record of attaining more than 98% of TAT. “We are out-of-the-box thinkers. Based on the clients’ requirements, we tailor solutions that showcase our commitment to excellence and innovation,” insists Anil Agarwal.
In the realm of logistics, technology plays a pivotal role in enhancing efficiency and productivity and meeting ever-evolving customer expectations. It holds true not only in the realm of logistics but also in every industry.
Jeena Criticare has embraced avant-garde technology initiatives to improve operational efficiency and offer a seamless customer experience. “Our solutions are backed by technology advancements and innovation that aid us to stay ahead in this competitive market,” says Anil Agarwal. They have an Android/iOS mobile app for their customers based on a dynamic query builder, a comprehensive user management system for data security and email management, customizable report generation, regular and timely customer updates, and regular software updates.
Techno-Boosted Transitions
Anil Agarwal adds that they have immensely benefited from technology adoption. “All thanks to these advancements, our lead times for various processes have drastically reduced. With our latest integration of artificial intelligence, we have brought down our lead time for an operational process from 30 minutes to flat three minutes.”
Technology adoption has facilitated the company’s growth and ease of operations. Anil Agarwal further informs that they have an in-house logistics software that has been meticulously created, keeping in mind the volume of jobs that they perform every day. This software has enhanced their operational efficiency and productivity to a great extent. “Apart from the software, we have an Android/iOS based mobile app for live tracking of shipments and a customer portal to manage booking, tracking and tracing of shipments.” These two platforms substantially help Jeena Criticare Logistics manage its operations and facilitate a coherent customer experience.
Aiding Society in Combating Adversities
Again, recalling the challenging times of the global pandemic, Anil Agarwal says that the COVID-19 pandemic has reshaped logistics dynamics globally.
“It would not be wrong to state that the COVID-19 pandemic has compelled us to push our boundaries and challenge our resilience. In these times of crisis, our enhanced service standards exceeded our customer expectations. When we look back now, we can say confidently that the feedback that we received from our customers was the biggest driving force for us to deliver against adversities consistently.”
It also helped them map their service excellence, an internal program that monitors, maintains and helps them improve service quality at all times.
Jeena Criticare Logistics is an environmentally conscious organization. Anil Agarwal says, “Our aim has always been to cut down on paper usage, stop single-use plastics completely, switch to eco-friendly packaging methods, and implement automation wherever possible.” Environment Sustainability is a larger goal requiring substantial work over a while. As an organization, they are committed to contributing to this goal and are making concerted efforts every day towards it. Greener practices form the basis of their technology adoption. “With several sustainability initiatives in the pipeline, we look forward to creating an impact both at an organizational and sectoral level.”
Jeena––Being the Lifeline of Criticare Logistics’ Past, Present, and Future
Looking to the future, Anil Agarwal reveals that their noble vision is to serve humanity through transformative logistics solutions. “We take pride in the fact that we have saved numerous lives through our exceptional services. Our extraordinary work during the COVID-19 pandemic is the biggest testament to an alignment with our company goal and vision for the future. We are certain that this approach will help us sustain rapid and long-term growth while maintaining a leading position in the logistics industry.”
It is no wonder that the Jeena Criticare Logistics team has received awards and certifications for their consistent performance standards. These awards and recognitions come from prestigious media houses, industry publications, their valued customers, and certification bodies.
“Recently, we have been recognized as the ‘Best Services by Emerging Enterprise’ in the 5th Edition of BW (BusinessWorld) Emerging Business Awards.
It is worth mentioning that we have received the GDP Certification from ISOQAR for our unwavering commitment towards maintaining the highest standards of safety and quality in the transportation and distribution of pharma and healthcare products,” concludes Anil Agarwal.
