Only personal grooming solution providers like Bellacures – a salon for hands and feet – believe in total quality control by always maintaining the five Cs of Cleanliness, Comfort, Care, Consistency, and Communication.
Currently positioned as one of the Prominent Franchisees in the industry, Bellacures’ Owner, Gerard Quiroga says they pride themselves on delivering you with the highest cleanliness benchmarks, thus eliminating all the worries from your mind and risks from your personalized care.
Gerard adds, “As our motto says, ‘Bellacures is where beauty is restored, leaving you refreshed, pampered, and polished, we exactly offer what we promise.”
In an interview with Insights Success, he spoke to elaborate on the efforts, love, commitment, and devotion they put into caring for their clients.
Please brief our audience about Bellacures, its USPs, and how you are currently positioned as one of the Prominent Franchisees in the industry.
Bellacures was born out of the idea that nail salons should be inviting, rejuvenating, relaxing, comfortable, and above all, with cleanliness standards beyond customer requirements. As a leader in the personal care industry, Bellacures currently has seven locations across Southern California and one in Dallas, raising the bar for industry standards on what you should expect when you walk into a nail salon.
Tell us more about your product range and services and what aspects make it stand out in the increasing competition.
We pride ourselves on cleanliness, quality of service, and providing a truly relaxing experience for our customers. Bellacures was designed to be a calming environment with greenery draping the walls and our signature custom-designed sofa chairs. By eliminating spa chairs, we have created a salon that provides a healthier pedicure experience for the client while reducing the construction investment for a franchise owner.
Bellacures provides everything to cater to our clientele to provide a luxurious, relaxing experience. We formulated a line of products, including nourishing creams and invigorating scrubs, all individually packed, facilitate clients with the highest cleanliness standards, do not share products from client to client and more. Every time a client walks in, the nail experts sterilize all metal tools in a hospital-grade sterilization machine called an autoclave, and a new sterilized pouch is opened.
Our menu of services offers spa-quality treatments and curated services such as Deep Hydration, Lymphatic-Cure, Clean and All-Natural and more, as well as regular polish, power polish, gel, chrome powder, and nail enhancements such as Gel Builder and Gel-X.
Tell us about the immersive benefits your Franchise business offers to the modern business segment.
We offer our customers different immersive and beneficial experiences through our innovative services. We introduced the very first CBD pedicure, the Canna-a-cure, which we still have on the menu today and is still widely popular. Our Lymphatic-cure uses the benefits of lymphatic drainage, which includes dry brushing, a paddle, an ice roller and more to flush toxins, improve circulation, and reduce swelling while providing a relaxing experience. The Spiritual Reawakening Pedicure offers customers the ultimate level of relaxation and self-pampering with aromatherapies, crystals and intention-setting.
Please brief us about your journey in the business world and how you have made your venture excel in the franchise segment.
I started as a franchisee myself before I took over the operations of Bellacures. I was drawn to the quality, reputation, and high standards of the Bellacures franchise and became the owner of four locations. I studied International Business Management and applied my background and experience with Bellacures to become a franchise owner.
Being an experienced leader, share your opinion on how adopting modern technologies like AI and ML impacts today’s franchise business sector and how your organisation is adapting to the change.
With the advancement of modern technology in the service sector, we strive to keep Bellacures ahead of the curve and are adapting AI practices at all of our locations. This has helped our clients book appointments at our salons seamlessly from the comfort of their phones. Not only has this helped alleviate work for our employees, but it has also allowed clients to interact with us in a way they could not previously. Adapting AI technology into our business practices has helped to increase our margins while simultaneously minimizing our salon’s workload.
Considering the current franchise business scenario, what challenges do you face, and how do you drive your services to overcome them?
We are always looking to give our customers unique and beneficial experiences. Over the years, we have launched numerous innovative services positioning ourselves as thought leaders in the nail salon industry. New services are also a fun experience for our loyal customers and help attract new customers.
In support of our franchisees, we offer them full management support to get them up and running successfully. We provide a comprehensive start-up plan and assist the franchisee with data to identify the best location in their target area. Once identified, we provide a list of licenses, permits, tools and systems needed. This includes local marketing activities, a build-out plan for the location, vendors and supplies, inventory management, booking software, menu of services and marketing materials, customer acquisition, hiring and training staff, retaining staff, ongoing maintenance and growth for key performance metrics.
What would you advise budding professionals aspiring to venture into the franchise business sector?
One must know the business operations that involve managing a single salon and its demands to be able to support a franchisee properly. Start by owning one of your stores and be involved in all it takes to do so. That way, you can anticipate and understand the problems your franchisees might encounter.
Also, an important aspect of being a franchisee is that your personality aligns with the industry. We always look for self-starters, those with experience in management, but most importantly, they are willing and want to be independent.
Sincerely It’s hard for me to understand why more people don’t take the opportunity to bet on themselves and become their own boss. There are resources available to them, and we hold their hand through the whole process. This industry requires a strong time commitment for the first six months, but once you set up your salon, it’s basic supervision if you hire good people.
How do you envision scaling your franchise services and new business offerings in the future?
We want everyone to have access to the Bellacures experience, and we have made plans to continue expanding throughout Southern California and enter Florida as well to tap into additional markets. We will continue to constantly push ourselves to be the premier nail salon and provide our clients with the best manicure and pedicure services.
Our Client Praises for Bellacures:
- “The front desk always has a smile on their face & the technicians are all professional. It’s also very safe, as cleaning is always continued throughout the process and gives us peace of mind. Thank you.” – Carlos N.
- “Excellent service. Professional staff. Very clean. Polish is top quality.” – Carrie B.
- “All tools are individually opened for clients, and services are very well done (tech notions take their time, nothing rushed, knowledgeable and great explanations if you have questions). Front desk staff are very professional, kind, accommodating, and knowledgeable – my new go-to spot.” – Naomi B.
