Sports Industry Disruptor Alert!
Abhishek Ganguly, a prominent sports business leader, has joined forces with co-founders Atul Bajaj and Amit Prabhu to launch their new entrepreneurial venture: Agilitas Sports. This dynamic team is poised to revolutionize the sports industry with their innovative approach and extensive experience. Stay tuned for exciting updates and developments from Agilitas Sports.
Agilitas Sports has raised more than $50 million in its debut funding round, making it one of the largest debut-funded startups in India. The investment was led by Convergent Finance LLP, with Harsha Raghavan at the helm, and included Rs 400 crore from the firm and Rs 30 crore from individual investors. Agilitas Sports aims to revolutionize the sportswear and athleisure industry with innovative solutions and invest in the core fabric of the Indian sports ecosystem. The company plans to optimize its operations, capital allocation, and long-term business strategy for sustained success with the help of Convergent.
The dynamic founding team behind Agilitas Sports is led by none other than the former managing director of PUMA India and SouthEast Asia, Ganguly. With over a decade of experience at PUMA India, Ganguly spearheaded the company’s growth strategy, resulting in an impressive five-fold increase in sales from Rs 600 crore in 2014 to nearly Rs 3,000 crore in 2022. Joining him are Atul Bajaj, the former executive director of sales and operations, and Amit Prabhu, the former chief financial officer of PUMA India. Together, this talented trio brings a wealth of experience and expertise to Agilitas Sports.
“Agilitas Sports aims to disrupt and redefine the sportswear industry by seamlessly integrating innovation and technology across the product value chain from the factory floor to the retail shelf. With a hyper-focus on customer experience and customer-centricity, we endeavor to build meaningful communities in the Indian sports and sportswear space and be a catalyst towards a fit and athletic India,” said Ganguly.
Sports footwear is undoubtedly one of the most rapidly expanding segments in the footwear market, accounting for a significant 16%. It’s worth noting that this share is steadily moving towards global averages in mature markets, exceeding 50%, and emerging markets, where it surpasses 30%. Agilitas recognizes the potential of this lucrative industry and is committed to partnering and investing in all aspects of the sports ecosystem, ranging from manufacturing to retail and technology.
