The fast-paced modern age of changing global dynamics has created a new evolving yet volatile market with demanding customers, rising competition, and complex fiscal management. It becomes necessary for business organizations to upgrade their business models to modern digital platforms for staying up, sustaining, and succeeding in the market challenges effectively.
Professional digital services organizations enable companies to transform to the modern age of digital mediums for transforming business working, enhancing communication, and increasing business efficacy in all its dimensions. Skyracle Technologies offers companies the perfect digital solutions and leads them on a successful journey.
Headquartered in Lucknow, Uttar Pradesh, Skyracle Technologies is spearheaded by its Digital Brand Consultant, Hardeep Singh and offers modern digital services of website designing, software development, mobile application development, digital marketing, logo and branding, and managed VPN (Virtual Private Network) services.
In a candid interview with the Insights Success team, Hardeep provided interesting details about his professional journey of starting the organization, his inspirations, ideas, and the hurdles he surpassed with his vision of guiding Skyracle Technologies in the future.
Please brief our audience about Skyracle Technologies, its USPs, and how you are currently positioned as one of the best SEO Solution Providers.
Skyracle is a rapidly growing digital marketing, and SEO agency in the country — has established itself as one of the major players in the game. We combine creativity with a focus on modern technology to develop digital strategies and practices designed to help businesses grow. We help businesses to get marketing results and manage their content so that they receive better organic traffic.
Tell us more about the Skyracle’s offerings and what aspects make it stand out in the cutthroat competition.
We develop brand strategies, digital strategies, IT consultancy, website designing, mobile applications, software development, and cloud services which are required by various start-ups/businesses. Right, from the start, we were very sure about two things, one is to have a very employee-friendly organization, and second, we will provide high-class services to our clients.
Please brief us about your journey in the industry and how they have made Skyracle excel in its niche.
My entrepreneurial journey started with zero rupees, when I was 17 with high aspirations and big dreams. Due to the necessity, I started pitching website design to local businesses (as a side gig with my call center job) to fund my studies. This, later, became a passion, and obsession for the digital domain led to the genesis of “Skyracle” in 2013.
As an avid reader, I always read books on business, personal development, digital marketing, user experience, processes, people management, cloud, and other technologies, which becomes a great mentor and the best source of learning for me to scale my business significantly.
Being an experienced leader, share your opinion on how the adoption of modern technologies like AI and ML is impacting the SEO Solution space and how is your company adapting to the change.
The future of SEO is here, whether you are ready or not. The influence of AI and ML on SEO is beneficial. Digital agencies can use AI and ML to improve the accuracy, efficiency, and performance of their SEO efforts.
While some SEO agencies may be concerned that AI would take their jobs away, AI is merely a tool that assists them. Because AI can perform hundreds of tasks and evaluate billions of data points, it’s an excellent addition to any SEO plan. As a result, early adopters of AI for SEO are likely to reap the most out of the combo!
Considering the current pandemic, what initial challenges did you face and how did you drive Skyracle to sustain operations while ensuring the safety of your employees at the same time?
Well, the COVID-19 pandemic was a major obstacle that did present a few challenges at first. However, we have been thankful for our highly cooperative working team and clients that have extended their support to us in every decision.
The pandemic brought a few positives for our company. Firstly, we were able to help government organizations and institutions, schools and colleges, and various local businesses to go digital in these times when everyone worked and studied from home. Secondly, our positive impression and good position in the market helped us to hire new employees which added to our workforce and covered the employees who had to discontinue their jobs in these hard times due to personal unavoidable situations.
What would be your advice to budding entrepreneurs who aspire to venture into the SEO Solution space?
I can only tell you what works for me: First, always hire people smarter than you, so you don’t need to handhold them for every task, and second, if you’ve got a business idea, start it today. There is no better time than now. Because if you keep on planning and planning without execution, it will lead you nowhere. Planning is crucial but executing it or taking action is what will get you to the next level.
How do you envision scaling Skyracle’s operations and offerings in 2022 and beyond?
We are a company that believes in consistent growth and uniform progress. We look towards managing our human resources to understand what innovation means and what approach our firm has towards innovation.
Our company aims towards innovation that leads to a better position in the market and gives increased value to our clients thereby helping us in better human resource management, supporting in staying ahead of the market competition. Skyracle also encourages all employees to participate actively in all the idea-generation work. We try our best to instill innovation in every person associated with us. We are also planning to launch some of our own products very soon in the market, which will cater to all small and mid-size businesses and startups.
