Life coaching is an art of the highest degree. It guides an individual in unlocking their heart’s true purpose in life. Life is like an ocean, where unforeseen dangers lurk in the guise of challenging waters and changing weather.
In such a scenario, a purposeless heart is like a ship without its captain, wandering in life’s ocean, always on the verge of sinking. Sinking into the sadness, melancholy, depression, and utter darkness.
Only the shining star of a purposeful heart can guide the individual to seek their life’s fundamental goal and reach the shore of success. Because the truest purpose enables individuals to find their true calling in the pursuit of which, these individuals can explore their lives and their self-worth.
Japanese people have developed the concept of IKIGAI, which literally means life’s worth or value–as iki means life and gai means worth or value. It is completely focused on one’s reason for being alive, one’s truest life purpose or simply, your bliss.
Only a purposeful life is a blissful life, and IKIGAI is that art which enables one to learn the technique of self-maximization and achieve eternal bliss. Those rare individuals who have mastered the art of IKIGAI in the Academy for Self-Maximization®, under India’s best qualified and first IKIGAI master life coach Dr Sanjeevv Khanna, the Founder and CEO, are themselves equipped to coach others in the art of Ikigai and self-maximization.
A Coach Training Academy
Academy for Self-Maximization® is committed to helping over 150 Coachpreneurs globally to unlock their life purpose and realise their full potential, with a commitment to spread it all around them, to make the world a better place for all, to live a life of Happiness, Success, and Fulfilment.
The academy offers two unique, invaluable programs – IKIGAI and AoSM (Art of Self-Maximization) – AoSM is popularly known as the Awesome Program. Dr Khanna shares, “We offer Coachpreneurs and coaches, with ‘content and tools’ to impart world-class impactful coaching, without waiting for months or years to develop their coaching material, with an objective of ‘Better Careers – Better Lives – Better Planet.’
Dr Khanna further says that “Their key differentiator at The Academy is that most of the other coaching Institutes tell ‘how’ to coach, and we also tell ‘what’ to coach.”
Also, another important differentiator for The Academy is that it is Not a Coaching Institute; “Rather we are a Coach Training institute. We provide content, tools and training to coaches and aspiring coaches,” shares Dr Khanna.
Artful Mastery of Self-Maximization®
Dr Khanna is the Founder of the prestigious “Academy for Self-Maximization®” as India’s first certified and licensed IKIGAI coach by Ikigai Coaching Institute of Netherlands. He is on a mission to enable over one million Indians to find their life purpose to lead a happy and successful life by 2025. Dr Khanna has authored popular self-growth books like “IKIGAI is IKIGAI” and “Art of Self-Maximization.”
Dr Khanna, one of the most prominent names in the Indian corporate world for over three decades, is a management graduate from Kurukshetra university. He has the unique distinction of setting up and leading the business operations for Honda Cars, Samsung Electronics, ITC Ltd, Metro cash and carry and BigBasket, before joining Patanjali Ruchi-Soya group as its Chief Operating Officer.
He has been a strategic advisor to numerous Boards and Top Management, providing guidance on Business Excellence, Supply Chain Operations, Human Resources, Corporate Social Responsibility, and Sustainability.
Dr Khanna is an avid learner and has done numerous management and life programs from prestigious institutions, such as IIM, ISB, IBMI-Berlin, University of Manchester, London, Canada, Stanford University, Oxford University, Harvard Business School, and the World Bank Group. He has been awarded the Honorary Doctorate for his services in the field of management.
He is certified and registered Independent Director for Indian boards and also a certified Human Resource Director, a Career and Life Coach certified by ICF, an NLP practitioner, and a Thought Leader.
The Life’s Guiding Philosophy
Speaking about the inevitable happenings, Dr Khanna says that depression has become the largest cause of loss of human lives globally. In recent times of the pandemic, the world has witnessed an unforeseen loss of lives, and loss of jobs and livelihood, which has caused global financial and emotional distress.
The biggest reason for this depression and distress has caused extreme loss of purpose among people. To enable people to find their purpose in life and to live a happy and successful life, IKIGAI has come as a guiding Japanese life philosophy. In view of the aforesaid scenario, the time is most appropriate to introduce life and corporate coaching based on the IKIGAI philosophy to bring hope and positivity to the world.
Being an experienced leader, Dr Khanna’s opinion on how adopting modern technologies like AI and ML impacts the industry and how The Academy is adapting to the change is factual.
Discovering the Awesome You
Dr Khanna says that the global E-learning market size is valued at over $200 billion or ₹20,000 crores and is projected to reach $840 billion or ₹84,000 crores by 2030, registering a CAGR of 17.5% from 2021 to 2030.
E-learning is a mode of delivering knowledge to students through electronic modes such as videos, audio, E-books, AR/VR, or any other electronic mode. E-learning provides various benefits to the learners, including Flexi-timings and self-paced learning, which include low cost of education and specialized course learning. In addition, E-learning has become an integral part of the majority of organizations as it enhances the performance of employees.
An IKIGAI Wisdom
Dr Khanna’s advice to budding entrepreneurs who aspire to venture into the consultancy niche is similar to the Ikigai Wisdom. He believes, “It is said that we are born twice. Once we are physically born and, secondly when we realize the purpose for what we are born.”
IKIGAI and AoSM programs help individuals identify their life’. Thereafter, ‘The Academy’ coaches to achieve health, happiness, and success in one’s personal and professional lives. “We urge everyone to find the purpose of their own lives and then help others around them to spread this purposeful life of happiness and fulfilment while building a profitable career for themselves and for many others,” appeals Dr Khanna.
Developing A Self-Empowered Future
In the changing scenario, Dr Khanna’s vision for scaling the Academy for Self-Maximization’s operations and offerings in the coming future is noble. He says that through the Academy, he is envisioning to empower a minimum of 150 Coachpreneurs globally and grooming over 100,000 Ikigai coaches worldwide by 2025.
The Academy endeavours to help people identify the purpose of their lives, to lead a happy and successful life. “Further, we wish to develop a Global Coachpreneur Community, which shall enable aspirants to become efficient coaches,” concludes Dr Khanna.
