Pablo Ruiz Picasso – 25 October 1881 – 8 April 1973, the legendary artistic prodigy, once famously proclaimed, “Everything you can imagine is real.” After the universal nature, the human mind is the greatest universal artist ever created. Pablo was the reflection of that eternal creativity in the form of the human mind.
Mind’s artistry is of the topmost kind, which, with its billions of galactic streams of imagination, can turn our three-dimensional reality into a multi-dimensional multitude of the surrealistic multiverse which is as profound as the universal nature’s innate wizardry. What a magician our mind is?
God may or may not have made humans in his own true image, however, S. R. Andal Kannan, Proprietor of Sri Rengasri Creations, is creating 3D Dolls in the image of those passionate people, whose inner urge is compelling them to approach her with their lifetime of memories and wishful thinking and then getting enchanted by the sheer immersive brilliance of those personified miniature humanoids figurines offered by the creative talented genius of Andal.
In an interview with the team of Insights Success, Andal shared the journey of her dreams through the craftmanship of her imagination to the virtuality of Sri Rengasri Creations’ digital version, and much more.
Ma’am, please tell us about the saga of Sri Rengasri Creations since its inception.
After my engineering graduation, I worked in the IT industry for more than six years. Later decided to quit the job to take care of my newborn baby. But to continue pursuing my passion, I started making decorated items with kith and kin to slowly start a business “Sri Rengasri Creations”.
Initially started with one product, now I am doing more than twenty products. Dolls are generally used in religious functions, cultural activities and as children’s play accessories. I decided to give it a different perspective on replicating the dolls based on the pictures provided by the customers. I got a very good and overwhelming response to my 3D dolls.
Then the positive feedback from the customers, motivated me further to develop the concept. Slowly the demand for our 3D dolls increased with more customers recommending these to their relatives and friends. The growth of Sri Rengasri Creations has been through word-of-mouth references.
What was your inspiration behind venturing into the business arena?
The idea was to create my own identity not just to be someone’s wife or mother. My postpartum was depressive as I started feeling like losing my own self. I had a strong burning desire to create my own professional identity. I decided to create a different unique venture of my own. To come out of depression, I started continuing my passion for making decorative items from home in my free time so that I can also be there with my kid.
What were the initial challenges that you had to surmount to ensure Sri Rengasri Creations’ success rate to reach greater heights?
I am the first one in my family to start a business, so I completely did not have any idea about that. I carefully studied the online business model and decided to start one of my own ventures. Procuring the materials, fixing the prices, money management and everything was a new learning experience.
I took help from online resources to equip myself with the required knowledge in carrying out the business in a successful way.
What professional values and qualities do you think your clients value in you and Sri Rengasri Creations, the most?
The perfect finishing of the artwork and the depth of minor details are adding value to me. The products are customizable as per the client’s requirements and budget. Communicating with the clients, understanding their requirements, and bringing them out on the dolls is completely exciting for me, and even more exciting when the satisfied clients come back-to-back for orders. The repeat orders from clients are promising that the products are up to their complete satisfaction.
What are the USPs that highlight Sri Rengasri Creations’ uniqueness?
I am creating their beautiful memories as a 3D keepsake through dolls. Give me your favourite picture and I can replicate the same with the dolls. These unique 3D dolls are small in stature but leave a big impression. It brings great joy, fun and enthusiasm to the entire group of people.
It triggers numerous emotions and can help connect people by strengthening their bonds. Having our own doll is a unique idea which has never been thought of. It adds a realistic feel by replicating the given picture. So far, the dolls were made from the artist’s personal imagination and creativity. But now this is a totally different perspective of looking at dolls. Not just the kids, but even the elderly can associate and correlate with the unique concept.
As an experienced professional, what would you like to advise the budding aspirants willing to enter the business world?
What we think is what we become. It is never late to start a new venture when the spark within you shines bright no matter of age, financial situation, or a personal situation. There will always be a way when there is a strong will within us.
We all are unique in our own ways. Analyse and explore your hidden strengths. Once you discover your passion, then be very focused and dedicated to making it into reality. Be honest in whatever you do. Good work that is done honestly gets acceptance from the people.
How do you envision Sri Rengasri Creations’ operations with the emerging technologies and automated tools that are revolutionizing the business world by enabling innovations?
My business is completely online. I don’t have a physical shop and I am completely running this from a room in my home. I am shipping the products internationally. Social media like Facebook, Instagram and WhatsApp are helping to bring the world into our palms.
These online platforms are useful and numerous customers give their suggestions, feedback, and views. I am very happy for getting easily connected to numerous people who have appreciated my work and are supporting my initiative actively. I am trying to innovate my work through various suggestions, I regularly receive from the patrons.
I will expand the business slowly as it is important to control the fulfilment of the customer requirements. There are many open sources which I am using for learning, marketing, and managing the business. Thanks to technology, we are growing and will keep growing further.
