Table of Content
- Which are different SEO techniques
- On-page SEO techniques
- Benefits of On-page SEO techniques
- Off-page SEO techniques
- Benefits of Off-page SEO techniques
- On-page SEO vs. Off-page SEO techniques
Do you get excited when you see your website on the Google results on the first page? We do too! It’s all the magic of search engine optimization techniques.
To drive organic traffic to your brand, SEO techniques are best suitable! They use basic features like keywords and site crawlability, to increase your brand awareness.
Let’s start by looking over different types of SEO techniques.
Which are the different SEO techniques?
SEO techniques help to improve the quality and quantity of your website traffic. It targets unpaid tools to drive organic traffic to your website.
The various methods can be categorized into three types:
On page SEO techniques:
This procedure optimizes a website through image alt tags and content. Content SEO (ranking through keywords) is a subset of On-page SEO techniques.
Off-page SEO techniques:
This technique helps with website promotion. It helps with backlinks, which are web links to your resources, to build consumer trust.
Technical SEO technique:
Here, setting up your website perfectly is substantial. Excellent technical structure helps with site speed and Google crawlability to understand your website better.
Other terms you would have heard include Local SEO and Mobile SEO. The former targets particularly local businesses, while the latter focuses only on mobile optimization.
You can try to achieve good search engine optimization by yourself, but you must hire a professional that provides good SEO Services to help you.
As you would have figured out, you should essentially keep two types of SEO techniques in mind. Let us understand them further in detail.
On page SEO techniques
On-page SEO techniques usually focus on optimizing your website’s front-end and back-end components. They use optimal keywords, internal linking, image optimization, and HTML elements to help your site rank better.
Did you know?
More than 71% of marketers suggest using strategic keywords is the most effective SEO technique.
Now that we have proof that it’s effective let’s dive right into its many benefits!
Benefits of On page SEO
One of the best ways to drive organic and lasting traffic to your website, the benefits of On page SEO techniques include:
- Ranking higher in search engine page results
- Higher conversion rate and better earnings
- Increasing Click through rate, better known as CTR
- Distinctive style with videos, images, and texts
- Higher sale and lead generation
- A cost-effective way of marketing and advertising
We hope the On page SEO technique is simplified for you. Using these techniques positively surges your website traffic!
Let’s flip our page to the next chapter discussing Off-page SEO techniques!
Off page SEO technique
Off-page SEO techniques generally focus on platforms other than your website to boost traffic. It uses various tools like link building, content marketing, and social media to increase your brand visibility and drive organic traffic to your website.
It’s like a pillar supporting you from behind. Off-page SEO techniques help build trust, relevancy, and credibility for your brand. After all, a website is the second best marketing platform after social media.
Let’s try to understand how else this pillar benefits you.
Benefits of Off page SEO
Off-page SEO techniques are essential to link multiple channels to your brand. Some of its benefits include:
- Providing better exposure through link building and social media mentions
- Generating organic traffic through SERPs
- Increasing page rank through quality links
- Improving domain authority
- Cost-effective in its operations
Hence, using these techniques will improve your website’s domain authority and overall help with brand recognition!
Now that you know about our main heroes distinguishing between them can get a little confusing. So, here’s how they stand out from each other!
On page vs. Off page SEO
Trust industry experts and don’t only focus on one SEO technique. On-page SEO techniques help to build a dedicated consumer base over the years through organic traffic generation. However, Off-page SEO techniques will help you connect with a new consumer base who might be interested in your services.
And guess what? Investing in both of these is more cost-effective than investing in traditional marketing. You don’t need to work alone to improve your brand’s performance.
