When you own a business, you must take on many day-to-day responsibilities yourself – at least in the beginning.
Having basic knowledge across all aspects of business operations can go a long way in making your business flourish and ultimately turn you into a more well-balanced manager.
Women entrepreneurs are stronger and have more willpower. They go all the way in handling all hurdles, hardships, and burdens, along with managing, governing, controlling, and applying multifarious skills to create something life changing.
Subhashree Radhakrishnan, Co-founder, and Vice-Chairman of Plintron is one such proficient and talented personality who transformed ‘MVNE’ capabilities into a comprehensive Telco SaaS platform – Plintron with an innovative MVNA model serving Mobile Network Operators (MNOs), Mobile Virtual Network Operators (MVNOs), Internet of Things (IoT /M2M), and Enterprises/Brands.
Shedding the spotlight on the journey of Plintron, Subhashree Radhakrishnan said, “I Co-founded Plintron in 2008 and as the Vice-Chairman of the group I play an important role in monitoring the implementation of the Company’s growth strategies.”
“We have successfully implemented a unique business model which established PLINTRON as the world’s largest multi-country end-to-end MVNA/MVNE Service Provider, as we savour our presence in all six continents. We have also expanded our robust tech platform with CPaaS solutions on the cloud for Enterprises. Being a person of detail, I always believe in the strength of collaborative teamwork where there is mutual trust, respect, and liberty to share ideas.
The brand stands like a strong pillar having launched several brands and serving the leading MVNOs, MNOs, Enterprises/Brands, and IoT service providers,” she expressed.
The Legacy
Over the past 14 years, Plintron has integrated more than 140 brands to 40+ operators, enabling them with innovative mobile services and activating over 150M+ subscribers around the world.
From the growth perspective, Plintron’s focus is on its products, ensuring that new technologies are adopted to keep the product lines competitive in the market. The company also aims to ensure the scalability and adaptability of its people, processes, and technology in the new territories, as Plintron continues its global expansion.
It is Subhashree’s robust belief that any problem, issue, or failure should be considered as an experience and learning with the focus on ensuring that it does not repeat.
Overcoming the Adverse Effects of the Pandemic
COVID-19 had a large impact on the industry as a whole and was a challenge for most businesses.
Plintron being a telecom SaaS company played a big role in supporting the required capacity and capability to scale up the mobility business of its customers during the pandemic.
As Plintron’s products and solutions are cloud-based, completely scalable, flexible, and customizable the company could cope with the pandemic requirements for its operations to support all its global partners. Plintron successfully managed all its operations remotely with teams being empowered to work-from-home.
Being agile in the changing digital world is a key differentiator between Plintron and the rest of the solution providers.
Plintron’s team is a group of most passionate people with the right set of skills and attitudes, willing to implement something new and challenging even before the pandemic had hit.
Enabling Innovations
Plintron’s multi-country MVNE – Telecom SaaS platform is a world-class high-performance, affordable, scalable, and responsive end-to-end solution. Plintron leverages its global MVNA experience for its customers’ business. As part of its overall solution, Plintron differentiates its offering through: –
- Zero Capex and Opex for MNO throughout the lifecycle
- A unique Commercial Model to launch viable MVNO business
- Partnering model with MNO and MVNOs thereby reducing the legal, technical, and commercial complexities to roll out services
- Multiple Go-to-market models including online, retail, cobranding, sub-branding options
- Local salesforce to work as an extended arm of the MNO wholesale team
- Enabling MVNOs on their customer experience, acquisition, and engagement
- Managing required telecom license, legal and regulatory obligations for the business
Plintron’s end-to-end complete software and cloud-based platform with elastically scalable capacity is suited for all kinds of MVNO launches. Being a Customisable Mobile Network, Plintron’s wholesale business offered as Telecom as a Service enables enterprises and brands to launch their own branded mobile telecom services for their consumer base.
Pearls of Wisdom
Sharing her opinion on the necessity for companies to align their offerings with technologies like AI and ML, Subhashree said, “Artificial Intelligence/Machine Learning is extremely important for technology companies and especially for telco SaaS companies like Plintron, who rely heavily on Big Data analytics and use the methodologies to predict future trends based on analysis of past patterns.
In telecom, we need to use intelligent algorithms to predict the end subscriber churn and make AI-powered retention offers and use these data models to increase usage and upsell/cross-sell new products and solutions,” she added.
As a proficient leadership personality, Subhashree’s advice for the budding entrepreneurs is “Commitment and passion is the key to whatever you do.”
“Take full ownership of your tasks and act as if the ‘buck stops with you’ because both the journey and destination matter. Hence, it is important to take your team along, focus and enjoy the journey as much as the outcome.”
Future Roadmap for Plintron
Plintron will be focusing on its CPaaS offerings and launching several new products and services by making use of the latest technological innovations in the current year. The company will also have a presence in 50 countries over the next five years and will also be strengthening its team globally.
