What you do and how you react to life’s challenges are determined by your thinking. As a result, your level of success and pleasure is heavily influenced by how you think. And, happily, you can train your mind to be more powerful in practically any way you want. Changing our minds, on the other hand, is not exactly a walk in the park.
When Vikkas Nagru – Founder and Director of Brain Infinity left his corporate job and entered in this new field, it was not easy for him and his family. There were days when people did not want to hear or discuss about this topic – Mental Health and now these are days when people are inviting Brain Infinity to their platform like BigFM, Awaaj India, News Flash, newspapers, YouTube channels and Facebook pages to make them understand about this Mind Training. It has been a very meaningful and worthwhile journey so far for Brain Infinity.
Today, Brain Infinity is the India’s largest organization of Mind Trainers. Brain Infinity trained more than 18,000 students and more than 200 Mind Trainers across India. More than 15,000 parents benefited from their techniques. The idea – become stress free and getting focus back in Just 1 Minute is their USP. Let us find out more about Brain Infinity in the following interview.
Highlights of the interview:
Give a detailed summary of the key personalities who helped in making your company the brand it is today.
- Sri Sri Ravishankar – My Guru My Inspiration.
- Amar Chaudhary, Great Motivational Coach, and good friend of mine.
- Jitendra Ramesh Nagru – Younger brother, always encouraged me for brand establishment.
Kindly talk about the various or specialized offerings, solutions, or services that your company/brand provides to its clients.
As a Mind Trainer our prime job is to provide Key Specific Solutions related to mind and brain power in clients time frame.
We work on roots to get the best results for Mind Blowing Time Management, Focus in 60 Seconds, Emotional Balancing, 10x your productivity, Goal Setting etc. through scientifically proven techniques.
We are working with educational institutes and corporates.
Educational Institutes
We provide solution for stress free education, so that students can enjoy their studies and get remarkable results through mind training not for cramming.
We associate with educational institutes as a Mental Health Partner.
Brain Assembly is our key product for educational institutes. Our prime focus is to enhance your mind and brain capacity through scientific techniques.
Tune Your Brain is the best solution for students. (two-hour workshop) Your investment is of only 10 minutes in a day and this workshop helps you in your reading, writing, concentration, attention span etc. to get better results in their academics and career.
For Busy Professionals and Entrepreneurs
Be Kind to Your Mind
Emotional balancing is the key reason of success. In this workshop we provide solutions how to get your focus in just 60 seconds, how to come out from emotional turbulence in just 90 seconds based on brain rules and scientific tools.
Be Your Best
In this we are helping individuals to find out their true potential without any third-party tools like psychometric, counselling. After that we are helping them to set their goals scientifically in subconscious mind. This workshop will 10x their productivity.
Train the Trainer Program (12-hour workshop)
What is the vision and mission of your brand?
Mission: To deliver Innovative techniques that help an individual to get 10x productivity and relish stress free life
Vision: To Create a Better Life by providing key specific solutions in their time frame
What kind of challenges has your brand and its team faced during the scaling of the business?
As you begin to read this article and your eyes follow the words across the page, you may be aware of a voice in your head silently muttering along. The same thing happens when we start a new thing; definitely, we have to face some issues. But we face measure only one issue that is -even today many people are not ready to understand that their productivity. Their lifestyle can be multiplied by 10 times, if they work properly on their roots, that is, their brain and mind. For this we also do a lot of awareness sessions so that people can enjoy a better life, be stress free.
We are able to make the people whom we are reaching realize that they really need to concentrate on their mind power, and they have issues regarding this. But the basic problem is that we are not able to reach more people. If we could somehow reach more and more people, we would be able to make them understand and we would be able to help or resolve their issues.
Being on the journey of becoming a renowned brand, how technological advancements and its knowledge have enhanced the business of your company?
Technology played a very important role to make our brand so successful because when we were working offline there were many obstacles like traveling and most importantly timing. But when the Coronavirus broke out, people start giving priority to online sessions. Because of this we covered 22 states in just a year.
We are happy to make our workshops cost-effective based on technology.
In less time you can work more and of course when you work more, you get more results and same thing happened with us.
Technology made our brand very successful in very less time.
Because of these technological advancements we are able to serve and help more people compared to as we were serving and helping earlier through offline mode.
As one of India’s leading brands, what are you doing differently than the rest of your competitors?
Other brands are giving many solutions on how you can manage your stress, but the question is why we want stress in our life. It means that we are accepting stress as a part of our life. This is what we are doing differently, that we are here to make you stress-free. We are not telling you how you can manage your stress. We want everyone to be stress-free and this is the only biggest mission BSF – (Be Stress Free).
So, vision is very clear that we believe in being stress-free not in stress management.
We are the first to be associated with educational institutes as Mental Health Partner. This unique concept helps us to strengthen the roots of our nation because of we start working for students from six years of age.
Our USP is to give fast and better results in just 10 minutes. Our focus to provide specific solution is specific time frame. Likewise, we know very well that many busy professionals do not have time for any type of Yoga or mental health activities, students who are going for coaching classes do not have time for their 360-degree development. We are providing quick solutions based on brain science and techniques.
What does the future look like for your brand in terms of growth and expansion?
We are going to launch Brain Infinity application in June. Theme of our Application is “Tune Your Brain”. We are providing key specific solutions in an individual’s time frame.
In this pandemic two words are frequently used – Immunity and Stress. Now, people are aware if they want good immunity, they must work on mental strength also. At the same time, sad to share, but a bitter truth is that as per a survey suicidal tendency have increased by 62% and 1.3 crore people are taking pill to get rid of stress. So, as a Mind Trainer we are having very big duty of creating awareness and Key Specific Solutions for mental health.
Our next target is to train 25000 people as a Mind Trainer by the end of March 2022. We are inviting partners to make this mission big. We are associating with corporates and educational institutes as Mental Health Partners.
It is a very big opportunity for us to upskill teachers/parents in the mental health segment. So, this phase introduces the next level for mental awareness that for sure will be good for our mission.
How has your brand withstood the complexities of the industry that you are catering to in this ongoing pandemic? As one of the leading brands, what steps have you taken towards tackling all the challenges, meanwhile safeguarding your employees, and taking care of your clientele’s needs?
Before this pandemic, the major reasons of stress were pressure due to workload, poor time management and lack of family time. But now the situation is totally different.
In this pandemic, reasons of stress are just opposite. Likewise, body clock gets disturbed, not having work pressure which they were habitual of and pressure of lack of time for family turned into the pressure of having ample time for family. So, we are facing quite opposite issues which were facing earlier.
We take these circumstances as challenge-cum-opportunity. We came up with some different types of workshops for these challenges.
I am glad to share that we have come up with solutions in the form of new workshops, new techniques like EFT, Neuroplasticity etc. Our team members go the chance to learn new techniques and more positive things.
What advice would you like to give to the young entrepreneurs who want to grow their brand in this competitive market?
Only one advice to my dear young entrepreneurs – for being an entrepreneur it is important to have a stable and healthy mindset. If your mind is healthy only then can you achieve your goals. For achieving goals, it is important to be emotionally balanced, you must work daily to increase the capability of your mind to get better results in your growth.
Healthy mind and brain can make you lead as Solution Provider.
According to you, what are the essentials for being a leading brand?
Branding these days is one of the most essential factors for any business to sustain. There are several essential reasons to being a leading one. Firstly, the vision needs to be clear, foremost factor which can bring lot of success along with marketing campaigns and strategy. One must know the right path to follow especially for getting a hold of the market and should always be updated with new activities in market. Thirdly, social media accounts are important. As we know, we are living in a global village through social sites and have immense connectivity throughout the world. Indeed, it is one of the most potent factors to be focused. Last but not the least, is the tagline. Making the vision clear with what one wants to deliver can be congregated in the tagline.
