Deccan Group: The Amalgamation of Contemporary Luxury and Traditional Beauty

Deccan Group
V. Ranganath, Founder & Managing Director, DECCAN GROUP

Customer demands of the housing segment are tilting towards affordable yet luxury and traditional housing segment. In-pocket luxury as well as convenience, has emerged as a new perception. Finding a middle ground between affordable housing with modern setting, it is meeting the modern expectations of consumers. The qualities that match the comfort standards, has thus made it potential to be owned by consumers.

Infrastructure, amenities, nearby places, available conveyance have tagged along with the traditional attributes such as size and location in the affordable luxury housing segment. Finding the right balance between nature, modernity, fitness, and well-being is what Deccan Group is all about. Delivering quality homes with premium facilities while offering properties free from any legal hassles, and a lot more is offered by the Deccan Group.

Laying the Ground

Right from project planning to project delivery, an organization has to have a determined and robust workforce. The Deccan Group is equipped with a team of profound professionals who strive for an impeccable project delivery. The project team has developed rigorous practices and double checks all the important aspects related to the project.

Notably, to customize according to the customer expectations and avoid issues after delivering the property, the team executes its tasks with a unique approach. It encourages its customers to share their specific requirements which it tries to integrate and create a home as per their requirements and lifestyle.

For smooth operations, the construction progress and day-to-day activities on the site are closely monitored by the eminent members of the board Mr. Ranganath, the Founder & Managing Director along with the CTO, Mr. Shankarappa. They incorporate latest construction techniques to achieve highest quality standards. Their innovative ideas and constant guidance have made Deccan Group a customer-centric firm.

There is a huge gap between values and cultural tastes among different people. But Mrs. Saritha Reddy, the Joint Director of Deccan Group believes, it is very important to bring-in a sense of like-minded neighbours.

She believes it can promote emotional wellbeing and imbibing a sense of harmonious dwelling. Thus, suiting their lifestyle and specific requirements, she has ensured that projects are designed with independent towers and with limited homes on each floor. This approach facilitates its residents to live with like-minded neighbours and brings together a community of residents who are leading industrialists, doctors, senior corporates etc.

Interestingly, some customers for instance, demand larger BHK or an open kitchen or even an extra space for prayer. Mrs. Saritha ensures that the customers interests are not hampered thereby following the norms setup by the organization.

Serving the Purpose

Mr. Ranganath, founded Deccan Group with a vision to deliver quality homes at the best value for money that would have clear legal titles to the buyers. Under his supervision, his team constructed many small projects during the 90’s. The projects gradually attained recognition for their approach and unique facilities and made the company a prominent name in the real estate industry that it is today.

Mr. Ranganath and Mrs. Reddy have witnessed the constant change in the industry and the buyers needs which enabled them to alter their properties as per the buyers’ preferences. Mr. Ranganath’s polices and his business practices have given Deccan Group an edge over competition. His wellplanned strategies that enabled effective constructing costs, avoiding construction finance, lower overhead cost, and customer loyalty have empowered the group with better returns.

Mr.Ranganath and his team is active in the fraternity and CREDAI. He has remained instrumental in projecting the industry problems to government agencies and benefiting the fraternity at large.

Mr. Ranganath and Mrs. Saritha Reddy feel, “This industry is among the few industries that would enhance buyers’ money by increasing the value of their assets”. They feel, “most of the buyers would be happy and they tend to continuously invest in real estate that would improve the real estate market and also their individual wealth on a long term.”

Resident Amenities

For a buyer, when it comes to searching for a home, its location is the most decisive factor. Thus, every project undertaken by the Deccan Group is located at ideal locations within the city limits. Most of the projects are developed on the company owned land that assure of fraudulent free operations during the construction which allows a hassle free as well as timely delivery.

Deccan Group always focuses on creating and delivering homes with advanced features be it security, convenience or modern day needs of clients. Considering the facilities provided through one of its project, ‘Deccan Habitat’, the residents are provided advanced security features and provisions for smart homes. Due to the provisions of smart home, the residents can handle their visitors on their mobile phones and provide access to their guests from any part of the globe.

Approaches Underpinning Growth 

The organization ensures that the residents live a healthy lifestyle. Everyone is aware of the fact that, exposure to sunlight is an important health essential, but is hampered in today’s modern-day home settings. Keeping in mind the importance, architects who are assigned the projects, plan the projects ensuring all homes get maximum sun light. A lot more aspects like privacy, no common walls theme is worked upon. Homes are designed as per the principles of VAASTU and directions. Many important elements like Master BHK in Kubera moolam, Kitchen in Agni moola and no washrooms in any corners which are the basic science of Vaastu are strictly followed. These settings are highly admired and appreciated by the clients.

Quality Standards Ensuring Transparency

The procurement team ensures that all the materials and products that are utilized during the construction are of standard quality. The materials are tested by third party labs. The organization, to maintain the quality standards, has partnered with leading brands like Schindler, Anchor, RAK, Aashirwad pipes, Kajaria and Jaquar to deliver quality homes to residents.

Deccan Group strives to deliver qualitative services complying to the standards authenticated by top quality certifications. It is ratified by ISO 9001: 2015 standards in all its operations and safety standards. All the projects strictly follow the norms of state Pollution Control Board, Environment and Forest standards, and Fire norms.

Prospects for Improvement

To date, Deccan has facilitated residential developments, but in future it has planned a series of hospitality developments that would fuel up its residential progress. There are few commercial developments that the group has planned to undertake.

Millennials earning high income are the new targets of Deccan Group for their affordable Luxury homes. The new segment is affordable luxury homes, on important locations near to metros, SEZ, major ring roads and shall have all the lifestyle amenities required for the family.

From budget homes and functional apartments to luxury houses, there is something for everyone, Click Here http://www.deccan-group.com/