Games form an integral part of our life since childhood; with the only change being in the intent of the play. As young kids, games help us learn, and also often form a part of a curriculum followed in pre-schools. We then move-on to playing games either for recreation, fitness, or pursue it as a passion and profession. Another change that has set in over years due to a busy lifestyle and shrinking open areas is that indoor and device-gaming is now more common than outdoor games.
What started with hand-held video game consoles is now a full-blown industry that churns out thousands of games every year. These games can be played on several mediums including play stations, mobiles, and computers.
With time and penetration of internet services, the popularity of entertaining games has only increased. This has led to an opportunity for enthusiastic gamers and programmers who not only love to play but create games as well.
In 2010, Mohit Sureka founded Spiel Studios with the idea of creating high-quality entertaining games across all platforms. The vision was to create international quality games in India for the worldwide audience. The company’s mission is to create a portfolio of games that showcase India as a hub for creating great gaming products that are on the Top Charts worldwide.
Games by Spiel Studios have been featured several times by both Apple and Google on their respective store-fronts. It has also been featured as Game of the Day in several countries and has been in Top 10 categories in countries like the USA, China, the UK among others.
Here’s Mohit Sureka, sharing his views about his company, the gaming industry, and how he plans to create a mark with memorable and entertaining games.
What are the prominent services, products or solutions that Spiel Studios offers?
Spiel has an experienced team of developers who have created some award-winning and path-breaking games and with this expertise we offer digital product development services across iOS & Android platforms. Apart from Game Development, we also offer App Development Services across all industry sectors for corporate B2B and B2C.
We also offer co-development and publishing opportunities for upcoming indie developers who need assistance in bringing their products to the store. With our experience we help these studios in improving their games and help marketing them to get maximum exposure on the Appstore and Playstore.
What is your opinion on the current scenario of the gaming market?
The current scenario has been quite interesting for the gaming industry. On one side, the DAUs (Daily Active Users) have increased due to people having a lot of free time at home, but on the other, the eCPMs (Ad revenue for 1000 views) has decreased due to a couple of reasons – Cuts in ad revenue budgets and reduction in fill rate i.e more supply than demand.
Overall it’s a good phase for the gaming industry as new audience segments are being created and a higher number of users are playing games. But whether these numbers continue post-lockdown or how the attrition rate performs will be crucial.
How do you strategize on sustaining your company’s competency in the cut-throat Gaming market?
The technology evolves very fast, and it is important to keep yourself adept to the latest tools, engines & platforms that are available. We encourage our developers to up skill on a regular basis and also provide them with resources and time for research and development so that they can try and get their hands dirty on new tech to create path-breaking games.
The key to remain competent in any industry is by being one-step ahead of your competition and to plan for tomorrow and not today.
Where do you envision your organization to be in the long run and what are your future goals?
In the long run we want to be known as an organisation which created wealth and value for it’s employees and stakeholders and in the process create some compelling products which we all are proud of.
In the future we also hope to create successful international quality profitable games for gaming consoles like the Xbox and Playstation.
About the Leader
Mohit Sureka founded Spiel Studios when gaming was still at a very nascent stage with not even a handful of companies in India. It was not even called an industry as it is today. Being an avid gamer, technologist, entrepreneur and a programmer himself, he founded Spiel with the idea of creating fun games in India. Spiel started with a team size of 3 to a total strength of 25 as of today, comprising of developers, artists, designers, testers, etc.
Mohit Sureka has a great rapport with the team and motivates them to take risks and think out-of-the-box to create innovative games which have yet not been explored.
