On an everyday basis, trillions of pages of content get created in multiple languages. With the advent of the internet and affordable accessibility of the internet, content can be made available online in multiple languages to make it accessible to the entire world. With globalization, the need and demand for language translation is increasing at a phenomenal pace. According to many research reports, the potential for language services is huge as there is more than 60% chance of selling a localized product or service compared to an un-localised product or service. There is a huge demand for localized online content, multimedia & video content as it helps in reaching out to a large number of non-English speaking population.
India which is already a multilingual country, is at the forefront of the Digital revolution and is one of the largest consumers of multilingual content. “Make in India” and “Digital India” initiatives has only fuelled the demand for localized content.
In this edition of ‘The 10 Most Admired Business Leaders to follow in 2020’, we at Insights Success, have come across a leader who, with her passion for languages, has been building a business supporting and servicing multiple languages. These services are the result of her vision, where people around the world will be able to consume and benefit from the localised content that they are familiar with.
Thus, we see it as an honor to introduce you to Sheetal Ramkumar, the CEO and Founder of White Globe. With a desire to support enterprises to “Go Global” and Localise their content, Sheetal embarked on her venture and founded White Globe, the Language Service Provider.
Sheetal has more than 15 years of experience and has held key roles in Customer Service, Operations, Process Improvement, and Learning Management in Telecom and Consumer Electronics industry. She is a certified TL 9000 Internal Auditor and a certified Six Sigma Green Belt. Also, she has completed her MBA in Marketing from SIBM and MICA and has a Diploma in Telecommunications System Management Course from IIT, Delhi.
Allow us to take you on her journey that helped her to establish one of the prominent companies in India and the most admired business leaders of this year.
Take Risks: You will either come out Winner or Wiser
When Sheetal first commenced on her entrepreneurial journey, she had to face a lot of challenges. At first, Language Service Provider Industry in India was highly fragmented with no documented methods of assessing the competency of language experts. She had to invest a lot of time and effort to develop a multi-dimensional competency assessment for language experts and facilitate their collaboration to offer high quality services based on competency mapping.
She also had to keep on learning to remain relevant to the industry’s needs. However, she faced challenges with an open mindset. She says, “Every time there is a crisis, take a deep breath and say ‘we will overcome this, let’s do the most logical thing first!’ I would like to say this to all aspiring entrepreneurs, if you want to do something, just do it, with an open mind that you may fail, but you will learn and there is no fixed formula to make this work and there is no perfect setting to start something. Your customers will throw challenges at you, be ready to take risks and give it your best shot, you will either come out as winner or you will become wiser!”
Standing out from the Rest
Sheetal’s journey towards excellence and becoming one of the inspirational leaders was due to her fundamental values.
- Attention to detail: Sheetal believes, attention to detail is the foundation of any business, simplifying a complex requirement, forecasting, and responding to emergencies. She adds, one should have a keen focus on small things. It has helped her to develop Pre-Sales and Delivery teams which emphasize on details. Under her able leadership, the teams are able to notice issues quickly and work on them efficiently for error-free prompt deliveries.
- Communication: Sheetal has mastered and learned the importance of communication which is vital for survival in the entrepreneurial journey. She believes, explaining one’s brand and company to investors, clients and partners is a vital part of running a startup. She has encouraged open communication in her organization. It has helped her to communicate a common vision, goals and direction and made her team open to multiple ideas and pivot to changes with ease.
- Persistence: Not giving up easily when odds seem against one, when everything seems to be falling apart is an attribute which is scarcely found in individuals. Sheetal is one such personality who is persistent and doesn’t give up easily in the face of unknown challenges.
- Risk-taking: Sheetal and her team are known for higher-than-average risk appetite. It has helped them not only to become proficient but also inculcated values that pushed them forward and meet steep deadlines.
What White Globe offers
Sheetal founded White Globe to make her vision a reality, and provide customized and localised content as per the requirements of clients and customers in over 300 languages. The Company provides Translation, Interpretation and Localization services to Enterprise Customers across various domains.
The company has assisted many corporates in translating their operational manuals, technical documents, regulatory filings, etc. It provides Interpretation Services including Simultaneous, Consecutive, Over-the-Phone, Video-Remote, Call Center, etc.
The company, under the exemplary leadership of Sheetal, is striving to develop innovative products that will deliver its services to diverse industries to faster, cheaper and better.
Leading with a Customer-Centric Approach
Sheetal, since the inception of White Globe, has created an ambiance which is customer-focused. She has been working on applying the Principles of Design Thinking and Innovation in all that the company does in all processes.
She organized a training in Design Thinking and Innovation for its Senior Management. Working closely with White Globe’s Network of Language Experts, Sheetal encourages her team to embrace change and always keep on developing products and services relevant with changing times.
Distinguished Milestones
Under Sheetal’s accomplished leadership, White Globe has provided the best quality service to its more than 500 Enterprise Customers. Hence, within a short span of three years, White Globe has won several accolades and won the confidence of many large Multinational Giants.
The company has created a record of sorts by translating and delivering 15 million words from Japanese to English for an Automotive giant within a month. It has provided Interpretation Services in various languages for more than 10,000 hours.
When it comes to online content, White Globe is a leading player for Multilingual Dubbing and Subtitling. It has localized the website of a few leading consumer brands and assisted them in their digital marketing efforts.
Further, White Globe has seen an increased requirement of Corporate Language training and provided Language training to many Private Sector and Govt. organizations.
Marching Ahead with a Vision
With White Globe, Sheetal will continue to find ways to develop innovative services. She, along with her proficient team, scans the market and the industry to understand the latest technological trends. They constantly evaluate use cases to consider any technologies’ implementation.
She also believes Artificial Intelligence (AI) and Machine Learning (ML) will play a crucial role. Hence, White Globe has embarked on the journey of leveraging the power of AI and ML, Deep Learning across all its services and portfolio. The firm is also working on its Translation Memory Tool using AI, ML and Deep Learning to further Boost up its productivity and creating its Intranet for better collaboration. The platform will be one of its kind with seamless integration of workflows, CAT Tools and Customer Interfaces.
For the company, Sheetal plans to expand across 20 large towns of India as well as few countries in the Asia Pacific, Middle East, Europe, Africa, and America by 2022. She envisions White Globe to be amongst the top three global language services providers and continue to support localization and globalization initiatives of its partners.
To know more about the company, visit:http://whiteglobe.co.in/
