The digital paradigm in India has always been in constant flux. The ever-changing business environment has affected the nature of operations on a timely basis. Various technological advancements and dynamic processes have influenced businesses on a core level. The digital industry in India has shown tremendous growth over the past few years and is currently on a path of attaining greater heights. Even with the new horizons expanding, newer set of the markets are being created and the influence of these markets has become crucial for the industry’s overall survival as the internal competition has become fierce. There are only a few organizations prevailing in such critical circumstances and have been making its mark in the industry for a while now. Forging its path ahead is one such company, CGS Infotech Solutions Pvt. Ltd.
It is an authorized partner of Google for G Suite, Google Trusted Street View Agency for VR, and first partner Google AdWords in India. Google invited CGS to be its partner as it noticed very strong business transactions taking place. “We kept buying thousands of G Suite account from Google for our customers,” claims the team of CGS. Google team keeps track of increased billing for any specific customer. When the team notices a significant improvement in billing, it directly approaches the customer with the motive to provide better services. When google identified consistent improvement in CGS’s billing and sales, its respective account management approached the company with the idea of partnership and intent in helping the firm to scale up and grow. Google has provided innovative ideas and tools to enhance the partnership further.
Since 1995, CGS is providing web hosting, web design, digital marketing, and software services to clients worldwide. The company is currently managing domain, hosting, and email solutions for more than 10,000 clients. CGS’s key customers include Holiday Inn, Tata Group, Reliance, Raheja Group apart from thousands of small and medium-sized companies. It also has a team of almost 100 full-time technocrat staff members and over 600 committed contractors delivering result-oriented digital branding and other technology solutions to the customers with unmatched effectiveness and reliability.
Leading Differently
Hiten Bhuta is the Founder and CEO of CGS Infotech. After pursuing his B.E. in electronics from K. J. Somaiya College of Engineering in 1992, he completed his post-graduate program from IIT-Bombay.
In Sept 2014, Hiten received a Certificate of Appreciation from Consulate General of the United States for the contribution he made to India-US trade and technology transfer. He is also serving as National Committee Member for IT for India’s Premier Chamber of Commerce FICCI. He provides leadership for FICCI’s efforts towards the Indo-Gulf trade. In May 2012, Hiten was invited to represent India and speak at Prestigious event, the Indo-Arab Convention which was attended by foreign ministers and business leaders of Top-10 Arab nations. He is a founder and mentor for Sakar Trust which has facilitated over twelve senior citizen entertainment programs and donated resources to several NGOs for the mid-day meal, child girl education, and healthcare improvement. Sakar Trust has had a positive impact on the lives of almost 100,000 people.
Digitally Empowering Partners
Google Partners offer distinct and unique value to customers. Google provides continuous training, feedback, and support to its partners. The partners are aggressive, result-oriented and very keen to serve the customers due to the backing by the tech-giant. Most Google Partners are led by dynamic entrepreneurs and strong teams. The companies are focused on customer acquisition and building sales. At times, Google Partners are competing with the same set of customers in a geographical area. “Google also competes with its direct selling team with partners in reaching out to customers concurrently,” shares Hiten.
“We primarily start with education and training. Our focus is on creating outstanding value through training, support, and value-added migration service,” describes Hiten. For some customers, the company provides G Suite for free. Likewise, for many other customers the actual cost of buying G Suite from the firm becomes relatively low from the rest of the competition. The organization comprehends the customer’s business model and its needs. It has a team of members that are capable of designing special G Suite Apps. The proprietary G-suite apps of the company make a profound contribution to customers and help them automate the tasks undertaken and save money. “We have created proprietary G Suite training videos in Indian languages,” says Hiten.
On-point Customer Service
The biggest difficulty faced by the firm is unfair and predatory pricing by some of the competitors. Some companies don’t focus on training, support or value-addition. They adopt unfair, corrupt, and fraudulent means to gain customer’s business which creates an unhealthy situation. “Our clients gain tremendously through our long experience in the industry, 24×7 support, lowest possible pricing, a strong team, and tremendous knowledge,” claims Hiten. The company collaborates with its clients to give an extraordinary experience and tries to add value in its services at every possible stage. It also gives a free trial, on-site training, and support for the projects. The engineers stay at client’s place to configure, support and train users if the need arises. “We also provide quick turn-around in migration and back-up,” he further adds.
In competitive fields like these, the new partners have to be patient. New partners will have to discover and create new markets. Unless the emerging partners have any unique value proposition, the industry might not treat them nicely as most of the clients know that Google provides discounts to its partners. Hence, the clients also want to share these said discounts which makes the business more rigid and highly competitive.
The Grand Plan
Email, Back-Up, Online Document and Spreadsheet will continue to be in demand. Every company will need it in the future. The key challenge is to train and educate customers. “Our company will continue to provide leadership in responsible, value-added and innovative technology solutions,” addresses Hiten. CGS will provide new ideas, innovation and insights to its customers with an intent to make a real difference in their business. The company will not focus on Google or Technology per se, but will work directly towards fulfilling customer’s needs.
