WOW Express: Exemplifying Peace, Passion, & Compassion

The increasing boom of the Indian e-commerce industry has immensely boosted the prospects of the logistics sector. Current growth is driven by the penetration of e-commerce in Tier II and III markets  resulting in emerging e-commerce retailers who are further driving the growth. Furthermore, the number of smartphone users and rural internet penetration has seen a steep surge in recent times enabling faster and efficient implementation of technology.

As in recent years, technology has had a major impact on how logistics firms in areas such as shipping, freight, and supply chain management operations execute and the kinds of profits they can make. WOW Express brings cutting-edge technology to the table like end-to-end tracking solutions, full-cycle API integration, real-time COD dashboard, shipments mapped on Google maps of Service Marshals, and many more. This not only ensures quick and timely deliveries to customers but also enables time and cost savings. After over four years in business, Wow today stands tall amongst top logistic players in the country with pan India presence.

The Beginnings

Started with the vision to be the most valued technology-enabled logistics company in the world; today, with over 95 centers across 50 cities, WOW is clocking 40,000 – 45,000 deliveries a day. It offers complete end-to-end logistics solutions to e-commerce players for deliveries within India. This includes First Mile pickups, Intra and Intercity movement, Last Mile deliveries, Cash-On-Delivery, Digital Payment collections with real-time visibility and updates through robust technology and infrastructure.

Founders

The company was Co-founded by Jayesh Kamat, Mazhar Faruqi, and Sandeep Padoshi who bring in more than 6 decades of cumulative work experience. This trio comes with a unique talent and experience and are the three pillars of WOW Express.

Jayesh is an MBA graduate from Sheffield UK and has over 2 decades of work experience. He has worked with companies such as UPS, Singapore Post, Amex, ICICI Bank and looks after Business Development, Finance, IT, and investor relations.

Mazhar carries over 25 years of experience in the industry with global logistics players such as DHL, TNT, UPS, and Singapore Post. He manages operations at Bombino Express and looks up to network expansion at WOW.

An IIM A alumnus, Sandeep has more than two decades of experience with companies like Reliance, Reader’s Digest, Guthy Renker LLC, and RPG Retail. He was the Sr. Vice President of Operations and E-commerce at ACK Media prior to co-founding WOW Express.

Bringing Cutting-edge Technology at Doorstep

WOW Express offers a plethora of services and products to its customers. Some of them are as follows:

• WOW First Mile—Specialised First Mile branches that ensure parcels are sorted by the operator and ready to be handed over on time every time.
• WOW Last Mile—Tech equipped service marshals (the delivery boy) delivering packages from specialized collection centers to last-mile delivery branches.
• WOW Reverse—Service marshals collecting shipments on your behalf from your customers and deliver them back to you.
• WOW Warehousing—Specially tailored warehouses to rapidly process thousands of orders daily.
• WOW Health Express—Technology-enabled pick-up and delivery service of bodily fluids (blood, bone marrow, tissue) samples from hospitals/pathology laboratories to the central lab and delivering diagnostic reports back to hospitals/pathology laboratories/patient’s residence.
• WOW NOW—Technology-enabled, affordable, and reliable domestic and international courier service across the world.

The USP

WOW Express is one of the first companies in the country to have created a seamless technology that caters to the logistics needs of diagnostics companies. The diagnostics logistics business today is a $300mm market and is growing 15% annually. After carefully identifying and studying the requirements of the Indian diagnostics market, WOW is today the largest organized player in the intracity blood sample collection service.

Besides, today, every customer wants timely and quicker delivery of goods. And, at WOW Express they endeavors to enhance customer experience by reducing the product delivery cycle without passing the incremental logistics cost to the end customer. The trends to expect in logistics would be an increase in supply chain visibility, shortened delivery cycles, Omni channel supply chain, emerging elastic logistics, and ability to adapt technology in day to day operations.

To Steps Forth

Going forward, strategic investment and government initiatives to support the sector are going to be crucial for the logistics industry in India. If the cards are played right, the sector has the potential to create a huge number of jobs and play a key role in driving the economy on a high wave. At WOW, the core team has actively adapted technology in their day-to-day operations to shorten the delivery cycle for quicker delivery to customers. Also, the company is aiming to scale up its operations with the increasing demand of customers in logistic area.