7th August 2019, Mumbai: Astrum, a new technology brand known for its innovative and intelligent solutions unveils a dedicated innovation center as a part to drive customer transformation agendas in India.
Speaking about the Innovation centre, Mr. Manoj Kumar Pansari, Chairman and Managing Director said, “Today, we stand as a developing new technology brand and our vision is to stand as the No. 1 accessories brand in the world. With this, we are focusing on the Indian market by tuning the products to suit Indian requirements. Our R&D will cover the complete process from concept to production of the ideas.”
Yogesh Dhandharia, who has been appointed as the Director for Astrum Innovations India, has a distinctive and unique blend of capability and experience both in technology and general management, having played a lead role in opening the innovation center. He brings this experience to Astrum, where his deep knowledge in IT and software will be essential to its success.
“Every business needs to be secure by design and I am excited to take up this new role to help strengthen the research and development capabilities of Astrum, which will go a long way in further establishing our leadership position and speed up innovation for our customers,” added Yogesh Dhandharia, Director of Astrum Innovations India.
Apart from the launch of R&D center, Astrum has also; with an investment of Rs.100 Cr is setting up a manufacturing plant at Tirupathi, Andhra Pradesh. With its current portfolio of 1000+ products across 40+ categories, will further focus to extend its portfolio in audio devices, LED lights, accessories for mobile, computer components, gaming devices, etc. With this venture, nearly about 1000 new job opportunities will be created.
About Astrum:
Since the inception in Hong Kong in 2008 until now, the aim of the Brand remains unchanged: to enable people to get worldwide access to new technologies, in the field of consumer electronics. Whether it is for Mobile Accessories, Audio devices, IT, LED Lights, along with a complete range of Car Accessories including but not limited to Car Charger, Car mobile holders and many more accessories. Astrum also carries a smart device as a separate category. Astrum has put all the efforts to break the trade-off between innovation, quality, and cost. Astrum is known to provide robust, reliable – yet affordable high-tech devices all around the globe.
With the key vision, to think smart and challenge the norm by creating exceptional products that are innovative and serve the purpose of enhancing the way people live, Astrum aims to make people ‘Experience the Difference’. Part of this extensive portfolio is an unparalleled range of over 1000+ unique products across 40 categories in 40 Countries across the Globe. Very recently Astrum has also been awarded the “Asia Business Achiever Award” conferred by Asia Business Consultancy Association.
Astrum unveils a dedicated Innovation Center to provide end-to-end solutions in India
