Gone are those days when people used to roam around the city with a microphone and a speaker to advertise their products. Even putting placards on road, printed billboards, newspaper advertisement and radio-television commercials are getting old. It is difficult to predict what the future is going to give but the current trend is the social media. Almost everyone is branding their businesses on social media today. The world is growing and the technology is evolving. With every advancement in technology comes a new trend and with every new trend comes a new business policy.
Every business man’s priority is to earn through their business and then increase their revenue. All the factors like developing their product or services, employees’ satisfaction, client and dealers’ satisfaction are important factors but the information about their product and services must reach its potential customers. It’s time for the businessman to go to places where their audience belongs. The Terms “Social Media” are nothing new but the proper utilization of this media is the most important part of any businessman’s life currently.
Technological integration is nothing but the use of all technological resources like computers, mobile devices, digital cameras, social media platforms, networks, software applications and internet in daily business processes and management of the entire business to get the maximum output. The integration becomes successful when the use of technology is transparent, accessible and always available and supports the curricular goals and helps the members achieve their objectives. Experts say that the willingness to accept change is a major requirement for achieving successful technological integration.
Build your brand through social networking and trace your audience
Social media is the platform where most of the potential customers of a brand exist. The time has come to understand the utility and power of social media platforms. It is not a secret anymore that Enterprise Resource Planning (ERP) and Customer Relationship Systems are some of the technologies which companies and enterprises use to move forward with their business solutions. It seen that these technical systems are evolving daily to improve the experiences of both the customer and members by including the crucial elements of social media. The enterprises and corporations are now realizing the incredible potential of social media integration to build up brand awareness and the identity. These are the tools used to improve both internal and external communications.
Improve the client management system through social media integration
There are still many people and even intellectuals who thinks that practicing social media is a pure waste of time. It’s the time to realize the potentials of social media. Social media integration is factually one main item which increases the potential and productivity of the members and client engagement.
The CEO of a global cloud-based ERP provider Deskera, Shashank Dixit have mentioned earlier that, “New-age enterprises and companies use different social media platforms like LinkedIn, Facebook, Twitter, Reddit, and Instagram to strengthen their messaging to consumers. Tech platforms are moving towards integration of social networking platforms and business functions. This is driven by the belief that social network development and integration could improve outreach.”
Experts say that such integration involves instant messaging service as to help partners, customers and stakeholders to create threads, discussions or channels to bring in people with common interests to share information and work together.
Social media has a lot of possibility for enterprise technology
Integration of social media has the potential to act as a commanding service tool for sales. It acts as an amazing tool for companies to reach out to customers and also to unite the experiences of customers across channels. Experts define social media as a world full of possibilities and the business should only open the door to discover new opportunities.
There is a lot of whisper about the social web and cloud around the world but one must know all the do’s and don’ts of these services before getting into these services. It is advisable for the enterprises to get expertise on these to increase productivity and reduce costs.
Integration of social web and cloud resources is the only way, through which companies can take full advantage of the web world. And it is one of the crucial factor that is often overlooked while deploying social or cloud strategy. Without careful planning and defining the strategy, there will be only complexities and no solutions.
The architecture and infrastructure of the enterprises and corporations are changing at a rapid pace. Hence, the demand for sophisticated platform and point-to-point integrations are increasing daily. Integration of technology is efficiently achieved when each and every member are able to select technology tools to acquire the information in a timely manner, evaluate and produce the information and present it professionally. Pundits say that the technology should become an integral part of the business world.
Time to Grow Business with Social Media and Technological Integration
